With Excel 2007 the capacity for larger datasets is there. For large
retailers who have large sites with lots of pages, or large assortments
of items that they are trying to track, only being able to look at the
Top 50,000 can be a major limitation ... what if I want to see
underperformers? What about the opportunity that comes from managing the
bottom of the lists to the top? What if I need have many many ad
campaigns coming into s.campaign, and I want to be able to pull all the
data into Excel...
SAINT classifications should echo similar logic you would use to create
segments, or within the Marketing Channel logic. We have to routinely
update our classification manually (as much as weekly) ... For example,
we can create a marketing channel "Email" using logic on the tracking
code:1.) Campaign Contains "Email_*"2.) Referring Domain Contains
"mail." OR "webmail." The ability to have SAINT codes be "smart" in the
same way would save hours of manual labor.