Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

Real-Time Segmentation in SiteCatalyst

Avatar

Avatar
Boost 500
Level 10
adamgreco0
Level 10

Likes

1,934 likes

Total Posts

123 posts

Correct Reply

0 solutions
Top badges earned
Boost 500
Boost 50
Boost 5
Boost 3
Boost 250
View profile

Avatar
Boost 500
Level 10
adamgreco0
Level 10

Likes

1,934 likes

Total Posts

123 posts

Correct Reply

0 solutions
Top badges earned
Boost 500
Boost 50
Boost 5
Boost 3
Boost 250
View profile
adamgreco0
Level 10

11-02-2010

Currently, there is no way to do instant segmentation from within SiteCatalyst which is a real draw-back.  For example, if you want to make a segment of all Visits where a visitor purchased something or logged-in, the only way to do this is thourgh a DataWarehouse Request, an ASI slot or Discover since there will be Page Views already collected prior to when the visitor took the action (Purchase or Login).  This functionality is available in Google Analytics, but that is due to the fact that data is delayed by one day.  I would be ok with having the option to delay my data (i.e. 24 hours) to have this functionality.  Basically, there are many times when you want to wait until the entire Visit is dojne, before deciding which data set to send the data to.

 

Here is an example of why this is so critical.  Let's say you want to see all of your data by Purchasers vs. Non-Purchasers, but you only know if they are a Purchaser by seeing if at some point in the Visit they bought something. Currently, to do this, you have to use ASI or Discover to create separate data sets for each of these and if you have multiple geographies, you can have 10-50 ASI slots or Discover Segments to do this.  We need a way to build any segment on the fly in SiteCatalyst and see all historical data. A less elegant solution would be to give customers the option to delay processing (knowing they won’t get real-time data) and then allow them to apply a VISTA rule-like function to the data before it is processed.  The former is much better and seems to be the trend…I would much prefer building 40-50 segments that can be applied to all reports in SiteCatalyst than having to build 40-50 ASI slots.  Though this is available in Discover, not everyone has access to it and it is a hard tool to learn.  I  wouldn't need all of the functionality of Discover as part of this (i.e. infinite breakdowns)...

23 Comments

Avatar

Avatar
Boost 50
Level 6
cisco_webteam
Level 6

Likes

145 likes

Total Posts

34 posts

Correct Reply

0 solutions
Top badges earned
Boost 50
Boost 5
Boost 3
Boost 25
Boost 100
View profile

Avatar
Boost 50
Level 6
cisco_webteam
Level 6

Likes

145 likes

Total Posts

34 posts

Correct Reply

0 solutions
Top badges earned
Boost 50
Boost 5
Boost 3
Boost 25
Boost 100
View profile
cisco_webteam
Level 6

15-03-2011

Here are somethings that I like to see in SC15

- Retroactive segmentation, the ability to segment past data for a segment i define today.  HBX's active segmentation can do retroactive data for up to 90 days in the past, please match or beat that.

- Segment base on link clicks, url parameter, search keyword, exit link, frequency of visit, time on site, etc, basically every pieces of data available is segmentable.

Avatar

Avatar
Boost 50
Level 8
benjamingaines2
Level 8

Likes

271 likes

Total Posts

874 posts

Correct Reply

0 solutions
Top badges earned
Boost 50
Boost 5
Boost 3
Boost 250
Boost 25
View profile

Avatar
Boost 50
Level 8
benjamingaines2
Level 8

Likes

271 likes

Total Posts

874 posts

Correct Reply

0 solutions
Top badges earned
Boost 50
Boost 5
Boost 3
Boost 250
Boost 25
View profile
benjamingaines2
Level 8

07-04-2011

Real-time segmentation is available in SiteCatalyst 15.

Avatar

Avatar
Validate 1
Level 5
kumararajak
Level 5

Likes

119 likes

Total Posts

94 posts

Correct Reply

16 solutions
Top badges earned
Validate 1
Boost 50
Boost 5
Boost 3
Boost 25
View profile

Avatar
Validate 1
Level 5
kumararajak
Level 5

Likes

119 likes

Total Posts

94 posts

Correct Reply

16 solutions
Top badges earned
Validate 1
Boost 50
Boost 5
Boost 3
Boost 25
View profile
kumararajak
Level 5

07-10-2019

Gr8