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Offer "Concatenated Value" for "Marketing Channel Processing Rules"

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sdkoenig
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sdkoenig
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sdkoenig
Level 4

25-10-2012

For some cases Concatenated Values are required within Marketing Channel Processing Rules.

 

Ie

- for paid search campaigns it is necessary to track the campaign code + (user) search term

- for Affiliate Networks we do not know the integration point when we create the campaign ID, therefore we need to capture campaign code + referrer