New versus Returning Visitors Report

Avatar

Avatar

robmorrow

Avatar

robmorrow

robmorrow

30-03-2010

I recommend that Omniture enhance SiteCatalyst to include a New versus Returning Visitors Report. 

3 Comments

Avatar

Avatar

nic_cm

Avatar

nic_cm

nic_cm

30-03-2010

Hm, based on what Unique Visitor metric?

If we want conversion events in that report, it would be the "Visitors" metric 😕

 

Cookie lifetime?

Avatar

Avatar

richardthurman

Avatar

richardthurman

richardthurman

08-04-2010

A new unique visitor (cookie) is only new one time.  The sense of "newness" should not be configurable.

 

If it's a new/repeat visitor report, the report should look at the cookie lifetime. 

 

Other milestones, like someone coming back in the last 60 days, are related to loyalty and engagement, not newness.

Avatar

Avatar

carolyn23

Avatar

carolyn23

carolyn23

10-04-2012

I absolutely agree.  See my ticket 120410-000127.  We want to be able to look at monthly unique visitors & say how many were cookies seen for the first time this month vs. a repeat from past months.  And then do the same on daily, weekly, etc.  Any time frame.  This should be a standard site catalyst report.  We want to understand what % of VISITORS are brand NEW for each time frame.