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I recommend that Omniture enhance SiteCatalyst to include a New versus Returning Visitors Report.
Hm, based on what Unique Visitor metric?
If we want conversion events in that report, it would be the "Visitors" metric 😕
A new unique visitor (cookie) is only new one time. The sense of "newness" should not be configurable.
If it's a new/repeat visitor report, the report should look at the cookie lifetime.
Other milestones, like someone coming back in the last 60 days, are related to loyalty and engagement, not newness.
I absolutely agree. See my ticket 120410-000127. We want to be able to look at monthly unique visitors & say how many were cookies seen for the first time this month vs. a repeat from past months. And then do the same on daily, weekly, etc. Any time frame. This should be a standard site catalyst report. We want to understand what % of VISITORS are brand NEW for each time frame.
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