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New versus Returning Visitors Report

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Level 2

3/30/10

I recommend that Omniture enhance SiteCatalyst to include a New versus Returning Visitors Report. 

3 Comments

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Level 5

3/30/10

Hm, based on what Unique Visitor metric?

If we want conversion events in that report, it would be the "Visitors" metric :-/

 

Cookie lifetime?

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Level 3

4/8/10

A new unique visitor (cookie) is only new one time.  The sense of "newness" should not be configurable.

 

If it's a new/repeat visitor report, the report should look at the cookie lifetime. 

 

Other milestones, like someone coming back in the last 60 days, are related to loyalty and engagement, not newness.

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Level 4

4/10/12

I absolutely agree.  See my ticket 120410-000127.  We want to be able to look at monthly unique visitors & say how many were cookies seen for the first time this month vs. a repeat from past months.  And then do the same on daily, weekly, etc.  Any time frame.  This should be a standard site catalyst report.  We want to understand what % of VISITORS are brand NEW for each time frame.