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Form Analysis Panel/ Visualization for Analysis Workspace

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Level 2

10/25/16

First thing first to everyone in the product team - amazing new features in the new release, thank you. 

 

I work with customers across industries - Banking, Insurance, Media, Retail,Aviation on Adobe Marketing Cloud and in particular Adobe Analytics. 

 

One of the highest asked questions by business managers are related to Form Analysis - at which field are the users typically dropping off. 

 

While Form Name with start and complete is pretty straight forward 

 

I feel the implementation effort around field drop off is probably steep and it remains a challenge in most cases. 

 

So this brings me to a the idea I would like to propose

 

Have a new pre-defined variable   s.formName  and have some sort of plugin which makes Form analysis an easy thing to implement in a standardised manner and have a Form Analysis visualisation for the forms which quickly populates fallout for fields. 

 

Thank you for your time.