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Display Allocation Type in Reports

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Level 2

02-11-2010

It would be very helpful if each metric in SiteCatalyst reports showed the type of allocation that it is using (i.e. linear, last click, first click.)

 

This way when reports are delivered there is no question about what exactly the numbers mean. Especially with linear allocation, people tend to read it as last-click allocation instead of linear, causing confusion among report recipients.

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