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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Compare filters in Funnel reports


Level 1


Currently the ability to add a filter to a funnel report is very powerful - since we can segment reports by a huge number of variables it's helpful to use. However, the ability to compare against the 'normal' / 'average', or against other segments is missing.

So, for example - if I'm looking at purchase conversion by registered members, I'd like to be able to compare against the total audience; or if I'm looking at the same report segmented by visitors from Google I'd like to compare (eg) paid search vs organic. This would serve a purpose of either (a) benchmarking metric variance or (b) performing multiple analyses faster.

It's possible to do a date compare, which is very helpful at comparing time-series.

The current work-around is to create calculated metrics and add to an eVar report which does the same in tabular format.

*we're currently using v14, so not sure if this is resolved in v15?