Currently the ability to add a filter to a funnel report is very
powerful - since we can segment reports by a huge number of variables
it's helpful to use. However, the ability to compare against the
'normal' / 'average', or against other segments is missing. So, for
example - if I'm looking at purchase conversion by registered members,
I'd like to be able to compare against the total audience; or if I'm
looking at the same report segmented by visitors from Google I'd like to
compare (eg) paid s...