Currently the ability to add a filter to a funnel report is very powerful - since we can segment reports by a huge number of variables it's helpful to use. However, the ability to compare against the 'normal' / 'average', or against other segments is missing. So, for example - if I'm looking at purchase conversion by registered members, I'd like to be able to compare against the total audience; or if I'm looking at the same report segmented by visitors from Google I'd like to compare (eg) paid s...