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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Campaigns tied to Products


Level 6


Currently, conversion attribution to campaigns is universal i.e. if a visitor responded to a campaign “30% off on laptop” but ordered a food processor; the laptop campaign still gets an order attribution.


While it is possible to subrelate campaigns and products (and their classification); it is very difficult to compare effectiveness of several campaigns in the same report. It should be possible to specify target product or a product classification for a campaign which then filters out any unrelated conversions for the campaign.



Level 4


I am looking for this feature especially for our onsite ad-tracking.

Therefore it would be good to be able to not only have this for the standard campaign variable, but also other evars.

Uploading a lookup table of evar values to allowed product IDs, which allows Wild Cards (!) would be great.