Expand my Community achievements bar.

Join us for the next Community Q&A Coffee Break on Tuesday April 23, 2024 with Eric Matisoff, Principal Evangelist, Analytics & Data Science, who will join us to discuss all the big news and announcements from Summit 2024!

Campaigns tied to Products

Avatar

Level 6

2/21/10

Currently, conversion attribution to campaigns is universal i.e. if a visitor responded to a campaign “30% off on laptop” but ordered a food processor; the laptop campaign still gets an order attribution.

 

While it is possible to subrelate campaigns and products (and their classification); it is very difficult to compare effectiveness of several campaigns in the same report. It should be possible to specify target product or a product classification for a campaign which then filters out any unrelated conversions for the campaign.

2 Comments

Avatar

Level 4

8/28/12

I am looking for this feature especially for our onsite ad-tracking.

Therefore it would be good to be able to not only have this for the standard campaign variable, but also other evars.

Uploading a lookup table of evar values to allowed product IDs, which allows Wild Cards (!) would be great.