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Campaigns tied to Products


Level 6


Currently, conversion attribution to campaigns is universal i.e. if a visitor responded to a campaign “30% off on laptop” but ordered a food processor; the laptop campaign still gets an order attribution.


While it is possible to subrelate campaigns and products (and their classification); it is very difficult to compare effectiveness of several campaigns in the same report. It should be possible to specify target product or a product classification for a campaign which then filters out any unrelated conversions for the campaign.



Level 4


I am looking for this feature especially for our onsite ad-tracking.

Therefore it would be good to be able to not only have this for the standard campaign variable, but also other evars.

Uploading a lookup table of evar values to allowed product IDs, which allows Wild Cards (!) would be great.