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Bring "Build Funnel" right-click option to Freeform Tables


Community Advisor and Adobe Champion


Description -

Building funnels for conversion paths or user journeys is a common practice in digital analytics. Analysis Workspace makes it quick and easy to build those, given that users know where to find them and how to operate the interface. However, using an existing Freeform table as source for funnel steps can be a challenge for novice users or on smaller screens.

To help with that, I want to propose a new right-clicking action for dimension items and metrics in Freeform tables. When right-clicking one, show a new "Build Funnel" option:


When clicking this, the currently selected item would become a step in a new Fallout visualization:


If the user has multiple items selected or has breakdowns applied, those could also be respected. For example, using this new action on this Freeform selection...


... could create a Fallout like this:


While there is certainly some research required to match user expectations, this new feature could make it much easier and faster to build a funnel based on an existing Freeform table.