Analysis Workspace: Fallout report, specifying 'gap' between touchpoints

dan82214677

26-10-2016

Hi

 

I would find it very helpful if I was able to specify when I want the next touchpoint to be recognised in the fallout report, i.e. within 2 page views or after 3 hits.  At the moment it based on seeing that page anytime within visit or unique visitor, find below my crude drawing as an example!Fallout.jpg

 

Many thanks

 

Dan

3 Comments (3 New)
3 Comments

Brandon_George_

Employee

27-10-2016

Great suggestion, Dan.  Right now (as you know), fallout is "eventual".  We have considered adding a "direct/eventual" toggle so that the hits could be the next direct hit (instead of eventual).  However, what you are suggesting is something more flexible (like what we have in segmentation).  Would the "next direct hit" satisfy most of your needs?

dan82214677

27-10-2016

Hi

 

Thanks for your reply.  For my reports I would probably not use the 'next direct hit' a great deal because this is so restrictive.  Ideally the fallout report would be a like sequential segment (with all its flexibility), but with a metric count at each stage! 

 

Thanks

 

Dan

Brandon_George_

Employee

28-10-2016

Good to know.  The good news is, the fallout visualization actually now DOES just use sequential segmentation straight-up.  So although if you went and created your own customized sequential segment with various within clauses, you couldn't necessary use the same fallout visualization, you could create your own visualization of sorts to get similar data.  Each fallout level is it's own sequential segment.  If you created all of the required segments for your fallout funnel (which you can do by using the right-click > Create Segment from Fallout), you could add the segments to a table as rows, and then use a horizontal bar chart to visualize them.  It isn't exactly what you wanted, but might be a solution for you right now.