We would like to see Participation allocation logic added to custom conversion events in SiteCatalyst and ReportBuilder. Currently, we can only see Participation for custom conversion events in Discover. This limits any page-level analysis to the purchase events in the Participation folder of SiteCatalyst and ReportBuilder. Page-level analysis is impossible using standard (non-participation) events such as Hotel Availability Search Visits, because standard events use last allocation method, meaning the credit is only given to the last page in the visit, rather than Participation method, which gives all credit to all pages in the visit.
