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Ability to Build a Segment Based Upon a Visit Path

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Level 10

11-02-2010

I would like to have the ability to build a DW/ASI/Discover Segment based upon a specific path website visitors have taken.  For example, if a bunch of website visitors have gone to a specific path (i.e. Home Page, then a specific Product Page and then Exited), I would like to build a segment of all of those people so I can analyze them in greater detail (i.e. see what Campaigns they came from).  I would be ok with this only allowing basic paths (say under 3-4 pages).

8 Comments

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Level 10

12-02-2010

This is very closely related to the Idea I submitted for building Fall Outs that include both Variables, Events, and Page Views - effectively you could build one of these fall outs I describe and then have the option button to "Define Segment"

 

IDEA: Fallouts with Variables & Events, not just Pages

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Level 3

16-02-2010

Adam, did you know this feature is supported in Omniture Insight?

 

SNAG-0190.jpg

 

I wonder how long before Omniture starts to merge Discover and Insight since there are many overlapping use cases/capabilities?

 

Sigh.  I'm off to propose an easy-to-use Advanced Segment Builder utility for Insight (similar to the one Discover has). :0)

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Level 10

16-02-2010

I know this feature is available in Insight, but I need it in SiteCatalyst.  Heck, I'd even take it in Discover!!

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Level 1

18-10-2010

Great idea Adam. You can fake it using a previous page value prop plus the page name in Discover, but the real thing would be great.

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Employee

21-10-2013

Thanks for pushing this, everyone. The Discover (Ad hoc analysis) segment builder now allows you to build segments based on sequence. These blog posts explain how to use it:

While the ability to "build" segments is limited to Ad hoc analyis, once those segments are shared, they are visible to everyone in Marketing Reports and Analytics (SiteCatalyst).