Adobe Analytics

seanrobinson · 7/26/24

Hello Team,

Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Ezhil Raja (aka @ezhil_raja), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Developer Professional Certification (Exam ID: AD0-E213), through to the end of the program.

Meet your Mentor:

Aspirants mapped to Mentor, Ezhil,@ezhil_raja

How to participate

Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024.
Aspirants: Post your Questions in this thread to connect with Mentor, Ezhil,@ezhil_raja, and your fellow Aspirant peers. *You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
"Like" this thread to confirm your participation in the program
Introduce yourself to Ezhil and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Analytics
Post your Questions to this thread as you begin learning more about the Adobe Analytics Developer Professional Certification (Exam ID: AD0-E213)
Test your Analytics knowledge by browsing through the Adobe Analytics Community Questions and taking your best shot at answering some Qs!
Remember that every post / like / comment you make in your contextual thread and in the Analytics Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

ezhil_raja · 7/26/24

Hello

Suresh Aski

Over the next few weeks, we will dive deep into Adobe analytics certification preparation, learn from each other, and grow both personally and professionally. Let's support each other, stay motivated, and make the most out of this experience. Please refer to the Suggested Next Steps for Aspirants in the above thread and lets get started..

rameshpennam · 7/27/24

Hi Ezhil Raja,

My name is Ramesh Pennam, and I'm based in Bangalore, India. I work for Concentrix, I have a strong foundation in digital analytics, with experience in SEO, PPC, Social, and Web Analytics. I'm eager to expand my skill set into Adobe Tags and Analytics.

I've been actively learning through Experience League courses since June 2024 and am keen to apply my knowledge practically. I believe your expertise and guidance, along with the knowledge of other folks in this thread, would be invaluable in helping me master these platforms and achieve the Adobe Analytics Professional Developer certification.

Thank you for your time and consideration.

ezhil_raja · 7/27/24

@rameshpennam nice to e-meet you happy learning

ChaithraN1 · 7/28/24

Hi Ezhil,

Nice to e-meet you. I have close to 6 years experience in digital analytics. I am expanding my horizons in adobe and appreciate all the learnings from the other aspirants with your guidance to step a ahead in the journey of Adobe analytics. Excited for all the learning sessions and thank you for your time in helping us.

Thanks,

Chaithra

ezhil_raja · 7/28/24

Thanks Chaithra for the introduction

_Ragulraj · 7/29/24

Hi Ezhil Raja,

My name is Ragulraj. I'm from Chennai and I'm working at Xerago. I have over 5 years of experience in digital analytics, specializing in Adobe Launch, Adobe Target, and web analytics tools. I am glad to connect with you all.

Thanks

ezhil_raja · 7/29/24

Hi Ragulraj, it’s fantastic to see your introduction! With your 5 years of experience and specialization in Adobe Launch, Adobe Target, and web analytics, you’ve already built a strong foundation in digital analytics. I’m looking forward to supporting you in this certification journey..

rameshpennam · 7/30/24

Hi Ezhil,

Could you please advise on the next steps on this journey, like by when can we expect the materials or guides will be shared with us and what will be our tasks once we receive the materials?

ezhil_raja · 7/31/24

@rameshpennam I just added a post here https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/mentor-ezhil-raja-adobe... Thanks for checking

ezhil_raja · 8/7/24

Week 2 Question:

What are the different ways to implement Adobe Analytics to a web property? Which one do you prefer?

ChaithraN1 · 8/7/24

@ezhil_raja There are 2 different ways to implement Adobe Analytics

1. Using Adobe Analytics extension in the Launch

2. Implementing the Legacy JavaScript code manually on all the pages of website.

Preferred method is using the Adobe Analytics extension.

rameshpennam · 8/8/24

Hi @ezhil_raja,

Adobe offers several different methods to implement Adobe analytics including;

Legacy Javascript&colon; Manual code, time-consuming.
Tag Management (e.g., Adobe Data Collection Tags): Centralized tag management.
AEP Web SDK: Standardized, efficient, integrates with AEP

Recommended: AEP Web SDK for efficiency, flexibility, and scalability.

ezhil_raja · 8/8/24

Thank you @ChaithraN1 and @rameshpennam both of you are correct and this link helps in comparing different implementation methods available https://experienceleague.adobe.com/en/docs/analytics/implementation/prepare/comparison

rameshpennam · 8/17/24

@ezhil_raja

Could you please provide a clarification on the below queries?

How does Adobe Experience Cloud ID protect user privacy and comply with regulations like GDPR and CCPA?
Why is event forwarding required when we must implement the Platform Web or Mobile SDK on a digital property (either through tags or using raw code) in order to use event forwarding?

GuilhermeCu · 7/29/24

Hi Ezhil,

My name is Guilherme. I am from Brazil and currently live in São Paulo. I am very new to the world of analytics, but I am actively expanding my knowledge and seeking new opportunities. I am very excited to learn more about Adobe Analytics, and I hope we all have a great journey together.

Thanks,

Guilherme

ezhil_raja · 7/29/24

Thanks @GuilhermeCu for the introduction. If you have any questions or need any tips as you get started, feel free to ask. I’m sure you’ll have a fantastic journey, and I look forward to seeing your progress!

ezhil_raja · 7/31/24

As we work towards our Developer Professional certification, below are the main sections we’ll be focusing on, along with their overall emphasis on the final exam.

Section 1: Analytics in the Adobe Experience Cloud Ecosystem (14%)
- Identify features and capability of Adobe Experience Cloud ID
- Identify uses for Adobe Launch
- Identify how to enable / support Adobe Analytics tags in the Adobe Experience Cloud Eco-system
Section 2: Analytics Strategy and Design based on a SDR (12%)
- Given a Solution Design Reference, identify which data objects have to be populated
- Given a part of a Tech Spec document, identify how to implement the data capture
Section 3: Analytics Implementation and Configuration (30%)
- Identify the steps to deploy Adobe Analytics Code
- Identify functions of minimal deployment code for Analytics tracking
- Identify the steps to configure various components within Adobe Analytics UI
- Identify functions of Adobe Analytics report suite and variable settings
- Identify the characteristics of a data layer and data layer values
- Identify App Measurement functions for tracking features such as link tracking and e-commerce tracking
Section 4: Tag Management Systems (18%)
- Identify if requirements have been met using tag audits
- Identify the steps to configure website tagging with Adobe Launch
- Given a scenario, identify how to enable, modify, and troubleshoot extensions in Adobe Launch
- Identify how to create rules and data elements
Section 5: Components of Adobe Analytics (8%)
- Identify the functions of Adobe Analytics API (data feed, warehouse, data sources, reports)
- Identify the characteristics of processing rules
Section 6: Testing, Validation, and Troubleshooting (18%)
- Identify the meaning of common JavaScript errors
- Identify the meaning of common Adobe Analytics variables errors
- Given a scenario, identify testing and debugging validation best practices that should be followed
- Identify how to track an Adobe Analytics server call (i.e. From beacon request to showing up in the report)

ezhil_raja · 7/31/24

Please refer to the Adobe Analytics Developer Professional Prep Guide and start learning. This guide is an essential resource for understanding the key concepts and skills required for the certification. Begin by familiarizing yourself with the guide’s content and structure. Allocate time to study each section thoroughly, practice with real-world scenarios, and test your knowledge with practice exams. This preparation will equip you with the necessary expertise to excel in the certification exam and enhance your proficiency in Adobe Analytics. In case if you have any questions, please respond to this thread.