Adobe Summit is here! Registration for seats in sessions is filling up quickly. If you’re an Advertiser or a Digital Marketer and are having doubts on deciding on your schedule, below we’ve compiled a list of Adobe Advertising Cloud sessions in Summit 2018. Check them out and you can also come back here with your questions after attending the sessions.
Tuesday, March 27
S706 - Optimizing Paid Search Campaigns with Website Analytics
Today, marketers are often overwhelmed with disparate data sources. However, Adobe's integration between Advertising Cloud and Analytics Cloud offers marketers a streamlined solution for leveraging Analytics data to drive increased paid search performance. It also opens the door to deeper analysis and understanding the impact of search. Join us as we walk through benefits of the Advertising Cloud integration with Analytics. In this session you will walk away with actionable tips & tricks to take your search program to the next level!
Learn how to:
Optimize search campaigns in Advertising Cloud with metrics from Analytics
Deepen analysis of search performance and impact through Analysis Workspace
Leverage Analytics segments in Advertising Cloud to target search bidding
Struggling advertisers are overwhelmed with time-consuming manual processes and validation of scattered data sources. In contrast, successful advertisers establish a single source of truth and automate basic repetitive reports. This strategy unites the analytics and advertising teams by making more time for advanced segmentation, scalable personalization, and reliable forecasting. Hear how Adobe’s integration between analytics, media, and third-party partners can accelerate your advertising insights.
The value when marketers use data to drive advertising strategy
Different ways marketers can execute tactical audience buys
How the power of data and analysis can be applied to other channels
This session is relevant to both beginner and advanced marketers.
Ads.txt, header bidding, supply path optimization, people-based targeting, GDPR. The advertising technology industry is rapidly changing as is the technology that powers it. As advertisers struggle to keep up with our industry's "latest hot topic," we aim to help them understand the impact of each issue on their marketing strategy and objectives. Join us for a candid discussion on the latest trending topics, what they mean for brands and agencies, and how Adobe is building technology to address each one.
The value and limitations of the ads.txt initiative
How complete value chain transparency will be achieved
How header bidding and first-price auctions can affect your strategy
You bought the ad space, and now it's time to show an ad. Decisions made in that micro-second can be the difference between a successful and unsuccessful campaign—the creative the customer interacts with affects the perception of your brand. Learn how Adobe delivers data-driven, personalized campaigns, and hear about Adobe’s vision for collaborative tools to empower creative and marketing teams to deliver engaging customer experiences.
The role of data-driven creative strategies
How brands have personalized their creatives
Adobe’s vision for seamless integrations between creative and marketing tools
Search advertising is complex. Marketers navigate billions of data points, thousands of keywords, and dimensional data like audience, device, geography and time. With increasing data, audiences and inventory sources there are staggering amounts of decisions to be made, too complex for humans to drive optimal performance. Artificial intelligence (AI) helps solve these challenges.
The evolution of search advertising from rules-based to AI powered optimization
How AI & ML solve complex search advertiser challenges
How Adobe Sensei powers Ad Cloud Search
This session is for Search advertisers and digital marketers in all industries.
Today’s consumers don’t have linear journeys. Technology has both advanced and fragmented in where and how people consume media. This evolution places increasing pressure on marketers to hone in on more holistic advertising strategies to plan, buy, measure, and optimize media investments in a way that more closely resembles the fluid nature and consumption habits of their audience. Hear how brand marketing execs have embarked on this journey, how they navigated external challenges and overcame internal obstacles.
Consumption changes affect marketers' single view of their consumers
Achieving a truly holistic advertising strategy can be accomplished
Activation, planning, and measurement is simplified by programmatic software