The reverse feed that gets fed into SiteCatalyst includes specific information from SearchCenter/AMO. Currently, Ad Destination URL is being sent over but Keyword Destination URL is not.
If your not setting the destination URL's at the Keyword level, your not following best practices. As a use case, this information (keyword/destination url) is commonly shared between the paid search team and the merchandising team, which are those that build landing pages.
The merchandisers need insight into what landing pages are associated to paid keywords. Currently they can't get this data out of SiteCatalyst. A simple fix would be to add keyword destination URL to the reverse feed.