Adobe Target

Join Brian Hawkins from Adswerve and MiaProva and Drew Burns from Adobe for a practical walkthrough of what MCP tooling means for Adobe Target practitioners. Key takeaways:What Adobe Target's MCP tooling is and what it means for your optimization practice How MiaProva's native MCP integration works and what it makes possible across Adobe Target, Analytics, and Customer Journey Analytics Ready-to-use prompts you can take directly into Adobe's toolingRegister here:https://adswerve.com/webinars-videos/mcp-tooling-in-adobe-target

The recording of today’s Experience League LIVE show is now available on Experience League:https://experienceleague.adobe.com/en/docs/events/experience-league-live-recordings/episodes/exl-live-episode-06-24-26Target expert ​@drburnsTarget27 shared the latest ground-breaking innovations in Adobe Target as we embrace our new agentic era with a new Target MCP. We’ll share what it does, how to access it and show it in action. We’ll also showcase all of our new Adobe Target releases with demos showcasing expanded use cases and improvements in intelligence and execution!Jump in, ask your questions here, and connect with our experts.

Adobe Target Webinar | From Practice Field to Game Day: How the Packers Built a Winning Optimization Program Date: Friday, June 26, 2026Time: 10:00am - 11:00am PT Join us for this thought leadership collaboration between Adobe and the Green Bay Packers to learn how one of the NFL’s most iconic franchises built a disciplined, scalable optimization program using Adobe Target. In this session, you’ll learn:How the Packers moved beyond one-off tests to a program focused on insights, confidence, and long-term momentum. Real-world use cases from Packers.com and the Pro Shop, including hypothesis, test design, and results. Best practices for governance, prioritization, and measurement in a highly seasonal environment. How to prepare your organization for more advanced personalization capabilities​​​​​​​​. Seats are limited. Register today to be a part of this memorable experience. 

I’ve been running SEO and backlink experiments for DentPrime using different platforms within the Adobe ecosystem — including public project pages, shared assets, PDF links, portfolios, and other Adobe-hosted content.The issue is that none of the backlinks I created through Adobe applications appear in:SEMrush Google Search ConsoleEven after waiting for indexing and checking crawlability, these links still don’t show up.This raises several technical SEO questions:Are Adobe-generated backlinks automatically tagged as nofollow, ugc, or otherwise ignored? Does Adobe block crawler access through robots.txt or JavaScript rendering? Could these links exist in a way that Google can crawl but chooses not to report? Are SEO tools like SEMrush unable to detect links inside Adobe-hosted environments? Do Adobe apps create temporary, sandboxed, or non-indexable URLs? Has anyone successfully tracked backlinks from Adobe Express, Behance, Adobe Portfolio, Acrobat shared documents, or similar services

We would like to thank the 550 customers who registered for this event.The objective of this webinar was to provide a "sneak preview" and a look under the hood to discover what our engineering and product team are working on.Watch the recording of our May 12 webinar here:  Agenda:Major UI releases: Insights Home Page, Allowlist URLs, Flicker Manager, CDN Experimentation SDK Sum up of main Roadmap Features Experimentation Accelerator 🎉 Big Announcement: Adobe Target MCP server is generally available! Adobe is officially connecting your Adobe Target environment directly to your favorite AI assistants. More information here  Slides are attached to this post and can be downloaded as a PDF attachment 👇For customers who want to share their feedback, you are welcome to submit the following MCP Form multiple times as new ideas or feedback come up. Thank you for helping us shape the future of Target.The Q&A file for this event is available here.CC: ​​​​​​@VittoriaZocco for visibility 

With Claude or Cursor, is anyone using any MCPs that are helping either with code, workflow or analytics within work being done in Adobe Target?

I am trying to implement Experience Targeting using Adobe Target.Requirement:If a user visits a specific page (for example: /services-assessment-workshop), then when the same user later lands on the homepage, I want to display a different CTA button with a different URL redirection.Example scenario: User visits:https://example.com/services-assessment-workshop Later the same user visits the homepage On the homepage I want to: Replace the default CTA Show a different CTA Redirect the CTA to another URL Questions: What is the best way to implement this in Adobe Target? Should this be implemented using Experience Targeting (XT) or Profile Scripts? Is it possible to use previous page URL / user behavior as the targeting condition? Would this require storing the visited page in a profile attribute or cookie? Any guidance or recommended approach would be helpful.Thanks!

Get certified at Summit - we are ready with expanded testing capacity! Full passholders attending Adobe Summit 2026 can get certified for free by passing an on-site certification exam. All exams (except Adobe ColdFusion and Adobe Captivate) will be available. You may take as many different exams as you like, but you may not take the same exam more than once.  Testing hours are April 19-21 @ 9am-5pm PT and April 22 @ 8am-1pm PT. Seating is first-come, first-served. Find us at the Adobe Certification table on the 5th floor of the Venetian.  You must bring your own fully-charged laptop to take advantage of this offer. Free stable and secure Wi-Fi will be provided.  Learn more today! 

Hey Target practitioners, One thing that keeps coming up when I talk to teams across the industry: staying on top of Adobe release notes is genuinely hard. Not because the documentation isn't there — it is — but because carving out time to check it regularly just doesn't happen when day-to-day work takes over. I built DXP Intel to solve exactly that. It monitors release notes across Adobe Experience Cloud solutions weekly, summarises what's new, and surfaces it in one place. You subscribe to the products you care about - Target, AEP, CJA, whatever's relevant to you — and only get an email when there's actually something new. No noise, no digest of nothing. Check it out → dxpintel.com Happy to hear any feedback - this is early days and I'm actively improving it.

We’re excited to celebrate Gokul Agiwal ( ​@Gokul_Agiwal ), who has been named the 2025 Community Member of the Year for the Adobe Target community!   Gokul shows a great devotion to the Target Community by showing up again and again with great answers to hard questions. In his role as Champion Co-Captain of Community for Target, he brings a strong commitment to open communication, shared learning, and supporting peers at every stage of their journey.What truly sets Gokul apart is the care and thoughtfulness behind his support. He doesn’t just answer questions - he connects members to the right resources, surfaces relevant documentation, and points people to past discussions they can learn from. His replies help set the tone for the Target community, making it a more collaborative and effective place to learn. 👏 Congratulations, Gokul, and thank you for all you contribute to the community! 👉 Be sure to check out the Community Pulse announcement to see the full list of 2025 Community

by Christopher Davis and Kevin ScallyWhen reporting on Target activities, there are often times when a report’s content does not align with expectations. Sometimes this is simply because something isn’t as intuitive as it seems, other times it may occur because there is some troubleshooting to be done. This post compiles some of the “greatest hits” of FAQs & Troubleshooting on Activity Reporting with Target as the reporting source. Check out Part 2 and Part 3, where we cover these same ideas for when you are using A4T as your reporting source (Part 2) and also for when you are using a third-party analytics tool as your reporting source (Part 3)!Understanding Your Success Metrics  Target reporting's most common reporting issues center around visitor or success metric counting. When using Target reporting, it is important to understand the success metric you have selected. A full breakdown of success metrics can be found here, but at a high-level, Target can track the

Hi all   we are excited to share that #3 of our popular Adobe Target Engineering Webinar is now open for registration. Just following this link for all details and registration form: https://bit.ly/45oIX2p   The objective of this "Back2School" webinar is to provide you a look under the hood to discover what our Adobe Target Engineering team is working on. You will also have the unique opportunity to ask questions or to send us your question beforehand by registering.   Agenda is likely to highlight exciting insights and best practices around:   Target & Single Page Applications (SPA) Recommendations (over 15 algorithms, model training, collaborative filtering, Jaccard Similarity...) To be defineda Q&A (submit your questions via registration)   Get skilled-up and trained for this "Back2School" period and register now!   Finally, get all your nerdy questions answered live from our friendly & geeky Adobe Target engineers!

Hello all! Thanks for taking time to read this first article in the series of Adobe Target Technical Tuesdays. Together with my colleague , we will focus on answering common challenges Adobe Target practitioners face and sharing some ways to make the most out of this powerful tool.   Why Frequency Capping as a topic for this article? First, let me explain why I selected the subject for today's blog. As part of our role as community advisors, we consistently strive to assist fellow members of the Adobe Target community in addressing their queries and concerns on this platform. One particular question, in various forms, has cropped up repeatedly: "How can I ensure that an experience is displayed a limited number of times?" Recognizing the significance of this query, I decided to craft a comprehensive response that encompasses both the technical and business aspects of the solution. Our aim is to provide valuable insights to our colleagues, empowering them to enhance customer experi

Over the past few months, we’ve asked you - the Adobe Target community - to share your best optimization tips, hacks, and insights. And wow, you delivered! We received some fantastic submissions from practitioners around the world, sharing creative ways to get the most out of Target.   After reviewing all contributions, we’re thrilled to announce our first-ever Adobe Target Community Rockstar:   🎸 John Simmons (@perpetua_digital)  🎉   John's submission stood out for its creativity, clarity, and real-world value - showing how Target can go beyond traditional personalization.   By connecting Adobe Target with Adobe Analytics via API, their approach to have activities dynamically displays insights such as “15 people also bought this product” directly within Target offers. A brilliant example of cross-solution thinking that showcases the true power of the broader Adobe Experience Cloud!   As part of the recognition, John will also rec

I’ve noticed quite a few threads and questions in Experience League around Adobe Target Recommendations recently - and it’s no surprise, because it can be tricky to wrap your head around how everything fits together.  Some of the recurring pain points I see are: Feed vs. implementation How Recs are collecting behavioural data and how it is used Balancing business rules with algorithm performance Making recommendations actually relevant for users (not just technically correct) So let’s open it up: Ask Me Anything (AMA) about Recommendations. What’s the toughest challenge you’ve had with Target Recommendations? Or, if you’ve cracked the code, what’s the one trick that made the biggest difference? I’ll share my perspective and best practices along the way — but I’d also love to hear how you are approaching it. The best insights comes from our combined experiences!    

We would like to thank the 360 customers who registered for this event. Scroll down to watch the recording of the session, and you can find the slides presented by our engineering team as an attachment to this post.   The Q&A for this event is available here: Adobe Target Engineering webinar #3 - Questions & Answers   As a reminder the agenda was : New UI recap & New AI capabilities Target & Single Page Applications (SPA) Recommendations overview Q&A Watch the recording:  

As Adobe Target undergoes major UI upgrades, many users—both new and experienced—are encountering unexpected challenges: As few examples like : 1) Activities created in the old UI aren’t working correctly in the new interface (and vice versa)2) Moving or editing page elements has become more difficult3) QA URLs not functioning as expected4) Missing features or unclear workflowsAnd many more ...Together with @kandersen-1 , we’re excited to launch a new dedicated thread on Experience League - a new Captain-driven initiative to bring us all together to: 1) Share the issues you're facing2) Report what's missing or broken3) Learn workarounds and tips from others4) Find clarity on how to navigate the new UI efficientlyThe goal: Let’s crowdsource solutions, simplify the transition, and support one another through these changes.Got a blocker, a workaround, or just something that feels off? Post it in this thread. We’ll answer what we can—and escalate where needed.Let’s

Fatigue rule is implemented in 3 steps:Create profile script which evaluates the fatigue limits and keeps track of fatigued activity list.Fire an event from Activity/experience to increment view count and also pass the limits.Create activity specific audience to exclude user if the activity is part of fatigued activity list. 1. Profile script:    if (mbox.name == 'experience-experience_interaction') { var listOfFatiguedActivities = user.get('FatiguedActivityList') || ''; var activityName = mbox.param('activityName_FatigueRule'); if (!activityName) { return listOfFatiguedActivities; } var viewsPerActivityKeyName = activityName + 'numberOfViewsFatigueRule'; // if its an interactiion with your experience then increase the profile-script value by 1 var numberOfViewsFatigueRule = parseInt(user.getLocal(viewsPerActivityKeyName)) || 0; var maxViewsForFatigueRule = parseInt(mbox.param('maxViews_FatigueRule') || 10); // retrieve parameters from mbox

In my experience, the hardest part of experimentation often isn’t the tool itself – Adobe Target is powerful and flexible – but the context it lives in. For some organizations, the blocker is the data foundation: experiments become guesswork if the right data streams aren’t stitched together, or if audiences aren’t well-defined. For others, it’s the organization: running tests is easy, but aligning teams, stakeholders, and processes around experimentation can be painfully slow. I’ve seen companies where the bottleneck wasn’t in setting up a Target activity, but in getting approval to launch it.   👉 I’m curious: what’s the toughest challenge you’re facing right now when it comes to running experiments in Adobe Target?   Is it data (getting the right foundation in place)? Is it organizational (building trust and speed in decision-making)? Or is it something entirely different?   Would love to hear how you’re tackling it — and maybe we can all steal a few id

How to Deliver Personalized Experiences Without Compromising Site Security Delivering personalized digital experiences while keeping your site secure? It’s not a pipedream anymore. This guide shows how to make Adobe Target and Content Security Policy (CSP) work together—so marketers can personalize freely, and developers can sleep soundly. What Is CSP? Think of Content Security Policy (CSP) as your site’s gatekeeper. It defines a set of rules that tells browsers which sources of content such as scripts, styles, images are safe to load and blocks anything suspicious. CSP is your knight in shining armor against cross-site scripting attacks. For Marketers: Why You Should Care A strict CSP, if not configured for Adobe Target, can disrupt your personalization efforts. Problems may include: Failed rendering of personalized experiences Broken reporting and Analytics Unexpected errors in the Visual Experience Composer (VEC) The fix? Collaborate with your development team to configure CS

Join the Engineering and Product team at Adobe Target in this impactful session as they cover key concepts related to the new Target UI, CDN experimentation, AI Assistant, and more. This 1-hour session aired in Feb 2025 and is your opportunity to learn all about what the Target team has been hard at work on for the past few months. Be sure to watch till the end for the customer Q&A!      If you don't have time to watch the whole session, you can view the attached presentation materials or review the transcripted customer Q&A by viewing the below information:    https://new.express.adobe.com/webpage/hI6qWvcex5lkb See below attachment PW for both: Target4u!   As always, let us know your questions or comments in the section below, and we'll do our best to get back to you as quickly as possible.

I am currently working on integrating RT-CDP audiences to be used in Adobe Target activities, but for the time being using at.js, instead of Adobe Experience Platform Web SDK. During that work I found the following question:Has anyone successfully used AEP edge profile with... - Adobe Experience League Community - 442184CC: @evidana and @jacobto1  I noticed that it was quite old and thus locked for commenting, so I wanted to create a post to share some of my findings. First off, I too was getting the "404" status of my test profiles in the Adobe Target trace. I managed to change this to "200", after I ensured to include the following parameters in our Adobe Target implementation:aepSandboxIdaepSandboxNameDocumentation: How Do I Use the targetGlobalSettings() Function? | Adobe Target The only way to fetch the Sandbox ID (in UUID format), is either to create a test audience in the relevant sandbox and activate it towards Adobe Target - once in

      In the previous article, we examined the detrimental effects of marketing fatigue on customer experience and its subsequent impact on business objectives. Marketing fatigue occurs when customers are overwhelmed by excessive marketing messages, leading to disengagement, irritation, and ultimately, a negative perception of the brand. To address this issue, we explored the concept of frequency capping as a solution. Frequency capping involves setting limits on the number of times a particular marketing message is shown to an individual within a specific time frame. Furthermore, we discussed the implementation of frequency capping on a single device using Adobe Target's profile-scripts functionality. In today's ever-changing digital landscape, customers are increasingly connected across multiple devices, from smartphones and tablets to laptops and smartwatches. According a survey by Statista - the average number of devices per person in 2023 was 3.6. These

Problem StatementAdobe Target provides a robust platform for personalization and experimentation at scale. However, as an out-of-the-box (OOTB) Software Development Kit (SDK) is not available for certain platforms, introduces integration challenges. To meet business objectives without compromising on user experience or personalization capability, organizations must adopt alternative integration strategies that bridge this technical gap.This technical post presents a technical approach to overcoming this limitation by leveraging Adobe APIs. It outlines a practical integration strategy for enabling Adobe Target capabilities within unsupported application environments—ensuring continuity in personalization efforts without native SDK support. 1. Fetching Personalized OfferIn environments where native SDK support for Adobe Target is unavailable, organizations can still deliver personalized experiences through API-based integration methods. These approaches enable applications to intera

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expires that your renewal window has opened. You may complete your renewal any time within those 90 days. Renewing is free of charge.Check your renewal status today. FAQHow do I renew?Click on the Renewal tab in My Account to begin your renewal. Need help? View the video tutorial.When should I renew?You can only renew certifications that are within 90 days of expiration. If you do not have any certifications within 90 days of expiration, you do not need to take any action yet.How often do I need to renew?You will be asked to renew each certification every two years.How can I see when my certification expires?Click on the Certifications tab in My A