Adobe Target

Do you feel Adobe Target is being used to its full potential in your organization? What features or capabilities are under used — and why?  I’m curious to hear how others are approaching it.   In many cases, we use the core features (A/B testing, VEC, simple personalization), but I wonder how often the full capabilities of the platform are actually being leveraged.   Are features like Automated Personalization, Auto Target, Recommendations, or server-side delivery being used regularly in your setup? Or do they stay on the sidelines due to complexity, lack of knowledge, resource constraints, or due to any other issues?   What capabilities are underused in your organization — and what’s holding them back?   Would love to hear real examples — both wins and blockers

Hi everyone,I'm trying to create audiences in Adobe Target using profile scripts. This is my first time attempting this, so I followed this guide to send the data I need for the profile scripts from Data Collection:https://experienceleague.adobe.com/en/docs/platform-learn/implement-web-sdk/applications-setup/setup-target#send-parameters-to-targetThis is how we map the data to be send. In a data element: var data = { __adobe: { target: { "profile.comprobarIngresosSimulador": _satellite.getVar("originadorSimulacion | comprobarIngresosSimulador"), "profile.montoPrestamoSimulado": _satellite.getVar("originadorSimulacion | montoPrestamoSimulado"), "profile.pagoFijo": _satellite.getVar("originadorSimulacion | pagoFijo"), "profile.plazoSimulado": _satellite.getVar("originadorSimulacion | plazoSimulado"), "profile.producto": _satellite.getVar("originadorSimulacion | producto"), "profile.tasaInteres": _satellite.getVar("originadorSim

Hi @gaureshk_kodag ,Need your help in getting the issues rectified which I am facing for creating a recommendation activity in adobe target. Please note that we are utilizing the web SDK implementation here and we are validating the Target calls in the interact call preview section. I have created a recommendation activity with VEC on a specific page with Recently Viewed Items as a criteria and selected a default design.  1. I have uploaded a product in the Catalog via the Recommendations API using the 3 entity attributes such as entity.id, name ,category, thumbNail URL . Here only thumbNail URL is the one which I acquired by inspecting the specific product available in a page (https://abc.com/image.png) and the remaining attributes such as entity.id and entity.category are the ones which I manually defined by giving some hardcoded values such as Dose1 for entity.id and medicine for entity.category since I couldn't find these available in the dat

wanted to check if web crawlers works on Adobe target so SEO and AI can still pickup the experiments content?

Hi everyone, we are trying to implement Adobe Target on SFCC without Tag Manager. Currently we have downloaded the at.js file from Target and tried importing the file directly, but during the build process, the file gets removed and is no longer accessible. Could you please provide us with a guide with the correct steps for a proper installation and integration on SFCC? We only found documentation for the implementation on AEM and we are stuck with the file being canceled. We also reached the SFCC support who invited us to ask directly to you for this kind of guide. Thank you in advance. Best regards, Sara

On our webpage, there's a page with a button that downloads a PDF when clicked. I need to create two audiences:1) Audience 1-visitors who went to the page but did not click the Download PDF button2) Audience 2-visitors who went to the page clicked the Download PDF button Audience 1 works. There's an issue with Audience 2. We use Web SDK. I needed a way to detect button clicks on the page. There is only a single PDF on that page.In Launch, I built a rule that fires when the Download PDF button is clicked. That rule is firing; it was verified using the Chrome console. When the rule files, the action is this script.<script>console.log('Data collection: download button was clicked');adobe.target.trackEvent({mbox: 'downloadClickMbox',params: {clickedButton: 'downloadPDF'}});</script> In Target, I built a profile script to catch instances of the Download PDF clicks from Launch using this code.Profile script name: 2025_Downloaded_PDFif (mbox.name == "

I was trying to implement the adobe target in our website. I was new to Adobe Target.can anyone help to integrate the adobe target(at.js).

Is there any way to catch up custom event in Target audiences like: user.login? Is there any different way to send to Target infor that the user logged in using Web SDK?

In my experience, the hardest part of experimentation often isn’t the tool itself – Adobe Target is powerful and flexible – but the context it lives in. For some organizations, the blocker is the data foundation: experiments become guesswork if the right data streams aren’t stitched together, or if audiences aren’t well-defined. For others, it’s the organization: running tests is easy, but aligning teams, stakeholders, and processes around experimentation can be painfully slow. I’ve seen companies where the bottleneck wasn’t in setting up a Target activity, but in getting approval to launch it.   👉 I’m curious: what’s the toughest challenge you’re facing right now when it comes to running experiments in Adobe Target?   Is it data (getting the right foundation in place)? Is it organizational (building trust and speed in decision-making)? Or is it something entirely different?   Would love to hear how you’re tackling it — and maybe we can all steal a few id

How to Deliver Personalized Experiences Without Compromising Site Security Delivering personalized digital experiences while keeping your site secure? It’s not a pipedream anymore. This guide shows how to make Adobe Target and Content Security Policy (CSP) work together—so marketers can personalize freely, and developers can sleep soundly. What Is CSP? Think of Content Security Policy (CSP) as your site’s gatekeeper. It defines a set of rules that tells browsers which sources of content such as scripts, styles, images are safe to load and blocks anything suspicious. CSP is your knight in shining armor against cross-site scripting attacks. For Marketers: Why You Should Care A strict CSP, if not configured for Adobe Target, can disrupt your personalization efforts. Problems may include: Failed rendering of personalized experiences Broken reporting and Analytics Unexpected errors in the Visual Experience Composer (VEC) The fix? Collaborate with your development team to configure CS

Hello,We’ve encountered an issue with our AEM-Target integration: although targeted content is being replaced, it appears blank on the UI because the CSS class (mboxDefault) is not removed after content injection. We have tried different timeout settings, but haven’t had any success.Also the content personalization is specific to the component not for the complete page.We’re using the at.js 2.11.8 version. Can someone help identify what might be causing the issue and suggest possible solutions? I don’t see any errors in the console or failures in the network calls. I’m not sure if we need to introduce a listener to change the visibility. I appreciate any help you can provide. @hrishikeshkagne 

Hi,I’ve run into an issue with the Visual Experience Composer (VEC). Previously, I was able to use the “Add Before” and “Add After” features to insert multiple HTML elements at once (for example, multiple HTML elements added after an element).Recently, whenever I try this, Target throws an error saying that more than one element is being added. The only way to proceed is to split the HTML into separate insertions (one element at a time), which is tedious and error-prone.I’ve checked the latest Adobe Target release notes, but I couldn’t find any mention of this being an intentional deprecation or limitation.So my questions are:Has Adobe officially deprecated inserting multiple elements at once via “Add Before” / “Add After”?If yes, could you point me to the official documentation or release notes that confirm this change?If not, is this a bug in the new VEC, and should we open a support ticket?This change is impacting our workflow, so any clarification would be very helpful.Thanks in ad

I am building an A/B Test activity in Adobe Target. In the variant, I am inserting a recommendation on to the page. In my goals, I want to set it up to track clicks on the recommendation. However, I don't have an option to do that. If I do Conversions > Click an Element, the recommendation just shows a blank box that says recommendaiton offer. So I can't select an item to track as a click. Is there something I am missing or a work around?

Hello All, Trying to setting up my first recommendation activity in AT. Completed uploading few products to product catalog via Recommendations API. How can we set up a basic or simple recommendation activity after this catalog set up? Sample use case like if a user searches a particular product , then displaying that product based on the search term. Would be really helpful to get the inputs. Thank you.

Hi, I'm trying to do experience targeting personalisation on webpage which is EDS document based. I have configured this using Web SDK. The number of steps that I have followed is:1. Defined datastream. Activated AEP & AT services2. Configured web SDK tag property to collect data in AEP.3. created audience and activated to Target.4. Created experience targeting activity and changed the title of hero banner. However, I cannot see Target personalised content on webpage. I could see the content data in network 'interact' response, but not on webpage. What am I missing? Thanks,Jyoti

Join the Engineering and Product team at Adobe Target in this impactful session as they cover key concepts related to the new Target UI, CDN experimentation, AI Assistant, and more. This 1-hour session aired in Feb 2025 and is your opportunity to learn all about what the Target team has been hard at work on for the past few months. Be sure to watch till the end for the customer Q&A!      If you don't have time to watch the whole session, you can view the attached presentation materials or review the transcripted customer Q&A by viewing the below information:    https://new.express.adobe.com/webpage/hI6qWvcex5lkb See below attachment PW for both: Target4u!   As always, let us know your questions or comments in the section below, and we'll do our best to get back to you as quickly as possible.

Hello Community,I have set up the integration between AEM and Target. Currently, I am trying to pull audiences from a specific Target workspace, but the integration only retrieves audiences from the default workspace. The Developer Console (Project) is configured, and the API integration is associated with a different project (not the default), yet it still only accesses the default workspace. Question 1:Is there a way to pull audiences from a different workspace instead of the default one? If so, what configuration changes are needed to enable this?Question 2:Also, in the Developer Console, for the API integration, I am unable to specify or select the default workspace; I can only select a project-specific workspace. What steps are required to add or enable the default workspace?Question 3:I am also encountering an error when saving or syncing activities to Target. Could this be related to a permissions issue? Please advise.04.09.2025 20:09:20.466 *DEBUG* [10.96.204.188 [17570344

Hello, I am encountering the same issue that you reported here. Currently, I am able to sync activities from AEM author to the Target workspace (*_author). However, when it comes to publishing, the activities are not being synced with Target.Could you please let me know what was done to fix your issue? Do we need to add any users to a Target-specific group or grant any permissions related to replication? Thank you!https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/publish-activity-is-not-being-synchronized-to-target/m-p/632106#M9785@umesh_thakur 

Hello Community, We have encountered an issue while saving an activity in AEM for targeted content. We currently have an integration with Adobe Target, and the integration has access to the required workspace. Has anyone else experienced this issue?28.08.2025 06:54:26.330 *DEBUG* [10.96.205.108 [1756382047435] POST /libs/cq/analytics/testandtarget/command HTTP/1.1] com.day.cq.analytics.testandtarget.impl.service.WebServiceImpl Target API Request: POST https://mc.adobe.io/company/target/activities/xt?includeMarketingCloudMetadata=true {"thirdPartyId":"content-campaigns-project1-experience-Test-Personalization--author","state":"APPROVED","name":"Test Content Personalization-target-experience_author","priority":1,"locations":{"mboxes":[{"locationLocalId":0,"name":"6ab622aa-f460-42c5-9e97-31fe6c35f9ec-adc4c8193fb9a679459a5e0d6a1d4fd3--author"}]},"experiences":[{"experienceLocalId":0,"name":"Default","optionLocations":[{"optionLocalId":620993306,"locationLocalId":0}]},{"experienceLocal

What happens in Adobe Target if I end an A/B/C test and later restart it? Will visitor allocations remain the same, or is it possible that someone who originally saw Banner A in the first run could be reassigned to Banner B or C once the test is restarted?

Hi, we are trying to implement Adobe Target on Adobe AEM Cloud without Tag Manager. Currently we have downloaded the at.js file from Target and do the configuration but :1) We need confirmation if the configuration is correct or not2) If the configuration is correct, we need support for the next steps involved as we can't find the list of activities after this first step Please let us know if you can help us.