Adobe Target

Can someone please help us understand if 999 is high priority and 0 is low, because in one of support calls, I learned that it is actually the other way around, with 999 being lowest and 0 being the highest. 

Greetings Target Community! We are thrilled to announce the second run of ~ The Adobe Target Community Mentorship Program ~ aimed at empowering Community members like you to upgrade your skill level by achieving one of the valuable Adobe Certifications. This program brings our Community's experts – Mentors – together with our newer aspiring product learners – Aspirants – to foster knowledge-sharing, guidance, and mutually beneficial opportunities for professional growth.     The Mentorship Program will officially commence on Monday, April 22nd and run for 5 weeks. During this period, participants will have the opportunity to engage in enriching mentorship relationships, gain valuable insights, and work towards obtaining certifications in their desired fields.  March 18th, 2024: Program Announcement / Applications Open  April 12th, 2024: **Application Window Closes April 26th  - May 31st,&nbs

In today's digital age, brands across various industries like Retail, Banks, Telecoms, and Energy providers are increasingly relying on both mobile apps and websites to serve their customers. According to one survey by Fingent, 62% of businesses utilise both platforms to stay competitive and meet the diverse needs of their users.   For instance, a major retail chain like Walmart may offer an e-commerce website alongside a mobile shopping app, while a bank like HSBC might provide online banking services through both a web portal and a mobile application. These digital properties are often divided into specific areas like My Account, Help & Support, and various product journeys, each managed by different specialised teams to ensure that every aspect of the customer experience is addressed.    Managing these varied digital experiences effectively is essential to delivering a seamless user journey and ensuring that all workflows are aligned. Proper management involves

A/B testing is a powerful technique to optimize various aspects of your e-commerce site. Making tweaks to each iteration of an A/B test can result in millions of dollars of revenue for your organization. Consider implementing the following tweaks in your A/B tests, focusing on badges and their placement on your site pages:Badges on Category vs. PDP Pages:Test whether adding badges (e.g., “Best Seller,” “New Arrival,” “Limited Stock”) impacts user engagement and conversions more substantially on category pages or on product detail pages (PDPs). For instance, one hypothesis for the difference in these tests may be that badges on category pages may encourage exploration, while PDP badges can influence purchase decisions.Multiple Types of Badges:Test different badge types simultaneously:Most Popular: Highlight top-selling products to increase desirability.Ships Free: Emphasize free shipping to make the deal more appealing to customers.Almost Gone: Create urgency to drive qui

Adobe Target Capabilities#2 of 7 – Multivariate (MVT) Testing   Adobe Target offers many different testing & personalization options.  I’ve outlined them here, and separated them into several categories – Non-personalized vs. personalized and Non-AI/ML vs. AI/ML.  Note that the categories can overlap.  The dotted lines represent the corresponding Personalized/AI version of the non-personalized/non-AI category.  So Automated Personalization is to Multivariate what Auto-Target is to A/B testing.   This post will cover Multivariate (MVT) Testing!  MVT Testing falls into the non-personalized, non-AI/Machine-learning suite of capabilities in the Adobe Target Premium capabilities package, although this option is also available in Target Standard.  In future posts, I’ll cover the other categories!  Stay tuned!What is MVT testing?Used for testing which combination of elements works the best together Like:- Title- Image - Placemen

Greetings Adobe Target Community! Please join me in congratulating your Adobe Target practitioner peer, Kasper Anderson (aka @kandersen) for being recognized as the Adobe Target Community Contributor of the Month for June 2024! @kandersen-1, thank you for driving productive discussions with your Community peers and for leading as an outstanding Adobe Target Community Mentor this year ~ your contributions have been tremendously impactful!   Click here to check out who our Top Contributor was in May 2024, and be sure to stay tuned to find out whose contributions stand out in the month of July 2024!   Cheers, Amelia  

Greetings Target Community! We’re excited to announce our upcoming Target & Tapas event in Paris, France September 26th, 2024, from 13:30 to 17:00 (Paris time)! We're seeking Adobe Target experts who also work with Adobe Experience Platform (AEP) solutions such as Real-Time Customer Data Platform (RTCDP) or Customer Journey Analytics (CJA) to share their insights on Personalization and Targeting with our group. If you're an EMEA-based expert comfortable speaking about success stories and best practices with these Adobe solutions, we would love to hear from you. This is an excellent opportunity to showcase your expertise in a dynamic and engaging setting. For a sense of the type of success stories we're looking to highlight, check out how HanesBrands transformed their online shopping experience using Adobe Experience Platform and Adobe Target: HanesBrands Case Study   You can find more information about the event here: Target & Tapas Event Details   Looking forward to

Greetings Adobe Target Community! Please join me in congratulating your Adobe Target practitioner peer, Dmytro Panchenko (aka @dmytropanchenk) for being recognized as the Adobe Target Community Contributor of the Month for July 2024! @dmytropanchenk, thank you for driving productive discussions with your Community peers ~ your contributions have been tremendously helpful!      Click here to check out who our Top Contributor was in June 2024, and be sure to stay tuned to find out whose contributions stand out in the month of July 2024!   Cheers, Amelia

  THE FUTURE OF CUSTOMER EXPERIENCE IS SHAPED BY YOU: ~ OUR GLOBAL COMMUNITY OF DIGITAL INNOVATORS ~ We’re seeking those of youAdobe Experience Cloud application users who have revolutionized your organizations and industries with cutting-edge digital strategies over the past year to apply to be celebrated in one or more of our 9 categories for the 2025 Adobe Experience Maker Awards.   LEARN MORE AND APPLY TODAY!  Amelia Waliany    

Whether you’re deploying e-commerce websites in countries you’re unfamiliar with, or if you’re at the initial brainstorming phase of your organization’s personalization strategy, there are several sources of inspiration at your fingertips to maximize your ROI: Analyzing your data from your analysis tool, which can provide you with information about your users' behavior with Adobe Analytics Benchmarking Applying psychological principlesAdapting your website to local cultures The last point is often overlooked due to a lack of awareness, technological limitations (CMS),  or industry codes (ex: luxury world). In this article we will explore some ideas you can test or improve to attract and retain customers.Thank you to David Baker, Brent Kostak and Nicolas Mériel for the review.  Customer service & contacts :  The need for human relationships and contact is more developed in southern countries, so we suggest that you highlight the different

The integration between Adobe Customer Journey Analytics and Target provides powerful analysis and timesaving tools for your optimization program. The primary benefits of using Customer Journey Analytics as the reporting source for Target are: Marketers can dynamically apply Customer Journey Analytics success metrics to Target activity reports at any time. It is not required to specify everything before running the activity. Marketers can take advantage of Customer Journey Analytics features, such as the Experimentation Panel, to further analyze their website personalization. Marketers can have a single source of reporting for Adobe Journey Optimizer and Target. Both personalization products can be connected to Customer Journey Analytics for a more holistic view of your web personalization. For more information, see Target reporting in Adobe Customer Journey Analytics.   For more Adobe Target release notes, check out Target Release N

Adobe Target offers many different testing & personalization options.  I’ve outlined them here, and separated them into several categories – Non-personalized vs. personalized and Non-AI/ML vs. AI/ML.  Note that the categories can overlap.  The dotted lines represent the corresponding Personalized/AI version of the non-personalized/non-AI category.  So Automated Personalization is to Multivariate what Auto-Target is to A/B testing.   This post will cover A/B Testing!  A/B Testing falls into the non-personalized, non-AI/Machine-learning suite of capabilities in the Adobe Target Premium capabilities package, although this option is also available in Target Standard.  In future posts, I’ll cover the other categories, so stay tuned!What is A/B testing?A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B testing

Updates for Browser:iPad and Browser:iPhone in Browser audience attributes (April 30, 2024) Updates Details Browser:iPad and Browser:iPhone updated in Browser attributes used when creating audiences. Adobe Target lets you target on any of several category attributes, including visitors who use a specific browser or browser options when they visit your page. Starting with the Target Standard/Premium 24.3.1 (March 4-6, 2024), built-in audiences created using the Target UI, such as Browser:iPad and Browser:iPhone will be updated to perform proper targeting for iPad and iPhone using profile.mobile.deviceVendor, profile.mobile.isMobilePhone and profile.mobile.isTablet. This update requires no action on the customers’ side. Important: For customers to perform proper targeting for iPad and iPhone in profile scripts (and JavaScript segments), manual changes must be made by the customer by Apri

Visual Experience Composer helper extension (April 23, 2024) The legacy Target Visual Experience Composer helper extension was created using Manifest V2. Google announced that it will no longer allow extensions created using Manifest V2 starting in June 2024. For more information, see Visual Experience Composer helper extension. Adobe recommends that customers move to the newer Visual Editing Helper extension as soon as feasible.   For more Adobe Target release notes, check out Target Release Notes (current) 

Hello Team, Welcome to the Adobe Target Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Target Community Mentor, Sneha Parmar (aka @sneha-parmar), who will be here to guide and support you and your peers with your Adobe Target questions as you prepare for your Adobe Target Business Practitioner Professional Certification (Exam ID: AD0-E408), through to the end of the program.  A little bit about your Adobe Target Community Mentor, Sneha Parmar:   Sneha Parmar is a highly experienced MarTech Architect working with Capgemini financial services India. Her key expertise are in field of Customer Data Platforms, Personalization, Digital Analytics and Marketing Automation solutions on Adobe product suite. She has 5+ years of experience in Adobe Target.  She is a certified Adobe Subject Matter Expert for Adobe Target, AEP-Real Time-CDP, AJ

Hi, We are uploading multiple user profiles to Adobe Target using Adobe target bulk profile update api, the pcId used in requests is thirdPartyId. Is there a way to look up these user profiles in Adobe Target or any other Adobe platform?  We want to check, if the profiles are updated as per our expectation and the number of profiles uploaded via Bulk Profile Update API is reflecting in Adobe target.  Can you please guide us.  Thanks.Ramya

Our Adobe Digital Experience Communities are the heartbeat that connect, engage and empower our users to create game-changing digital experiences leveraging Adobe solutions.  What is the Community Advisor program?The Community Advisor program is a prestigious, year-long initiative that recognizes our most engaged and active members of the Experience League communities. The program fosters peer-to-peer learning and offers a platform for users to exchange knowledge, receive assistance and connect with other each other.Community Advisors are product SMEs who consistently contribute to the growth of the community by showcasing their expertise in areas such as answering product-related queries, creating technical blogs, mentoring community users, proposing product ideas and engaging with fellow community members. What are the program benefits? Biannual calls with the Adobe product teams Vouchers for Adobe Experience Cloud certifications Opportunity to participate in beta testing

Summary Taken from the LinkedIn Post from Kasper Andersen who has given away 12 Adobe Target Profile Scripts ready for use. With his consent, posted them here so that they can reach as many as possible who are new to Adobe Target.Thanks much, @Kasper Andersen for the consolidated scripts.And, if there are any discrepancies in the scripts, please feel free to 'correct' them. Profile Scripts Profile Script 01 - Group Search Terms: Evaluate the search strings to match the specific categories/groups (here, keywords have been grouped under 'electronics'). Script Name: groupSearchTerms if (page.query.match(/keywords\=/) != null) {if (page.param('keywords').match(/tv|dvd|camera|video|laptop|computer|ipod|iphone/i)) {return 'electronics'; } } Profile Script 02 - 2nd Affinity Category: The 'user.categoryAffinity' will return the top category affinity for a visitor. This will return the 2nd-best category affinity. Using the array, we can return any positio

GA4T ~ Elevating Optimization With Adobe Target and Google Analytics 4 In the world of optimization testing, Analytics for Target (A4T) was king, but now, it’s time for GA4T. Get ready to explore an exciting new integration between Adobe Target and Google Analytics 4 (GA4). MiaProva's new GA4T connector (powered by Adswerve) allows Adobe Target data to be consumed in GA4 and GA4 data to be brought into Adobe Target, uniting two powerful tools in your tech stack. Join optimization expert Brian Hawkins as he delves into this groundbreaking integration. This session is essential for digital marketers, data analysts, and optimization professionals eager to enhance their testing capabilities and learn how this powerful combination can elevate your testing and optimization efforts.You’ll discover: How GA4T bridges the gap left by the sunset of Google Optimize.  The benefits of integrating Adobe Target data into GA4 for comprehensive analysis. Strategies to improve the perform

Greetings Adobe Target Community! Please join me in congratulating your Adobe Target practitioner peer, Aanchal Sikka (aka @aanchal-sikka) for being recognized as the Adobe Target Community Contributor of the Month for May 2024! @aanchal-sikka, thank you for driving productive discussions with your Community peers ~ your contributions have been tremendously helpful!         Click here  to check out who our Top Contributor was in April, and be sure to stay tuned to find out whose contributions stand out in the month of June!   Cheers, Amelia

HiOur team has been noticing a pressing issue with Adobe Target lately. To monitor its integration and implementation, we are running AA test and everything looks fine - traffic, split ratio etc. However, when we look into traffic data for AB test, we fail to understand why Adobe Target AB tests tend to pull limited traffic than the actual traffic. This has become a top priority issue for us since we always run into low sample size, leading to lack of significance and failed outcome from these tests. Any leads would be greatly appraciated!

By @surebee @vinayso Consent management platforms whether built in-house or through an external vendor have become more commonplace understandably as there has been more of a focus on consumers' privacy rights through the backing of GDPR and CCPA for example. When implemented, the ability to test or personalize on a page is governed by a user’s consent preferences.  Given the diversity of site and technical governance requirements across the industry, consent management and therefore, Target implementations can vary. Despite the different combinations of consent management and Target implementations and the changing tide of privacy rights, the need to provide a personalization without flicker remains constant. In this blog, we will start with a brief overview of flicker, consent management and list some of the most common ways of mitigating flicker when implementing Target with consent management on your site. What is Flicker? At a high level, a ‘flic

Hello Team, Welcome to the Adobe Target Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Target Community Mentor, Kasper Andersen (aka @kandersen), who will be here to guide and support you and your peers with your Adobe Target questions as you prepare for your Adobe Target Business Practitioner Expert Certification (Exam ID: AD0-E406), through to the end of the program.  A little bit about your Adobe Target Community Mentor, Kasper Andersen:   With a rich background in digital marketing that dates back to the Omniture days, I have been deeply involved with Adobe Target since its inception as Test&Target. My passion for Adobe Target stems from its unparalleled flexibility and potential; it’s by far my favorite tool in the Adobe stack because it offers limitless opportunities for customization and impact. As a mentor, I aim to empower others with the knowledge and skills to fu

What is a Single Page Application (SPA)? A SPA is a web app implementation that loads only a single web document, and then updates the body content of that single document via JavaScript APIs when different content is to be shown.A great place to start is Vadym’s previous post on SPAs and Target.This is an excellent article that explains the workings of a SPA. This page will focus on what is new regarding Web SDK and SPAs.Web SDK is a client-side JavaScript library that allows customers of Adobe Experience Cloud to interact with both Adobe applications and third-party services through the Adobe Experience Platform Edge Network.In the past, Target was designed to work with a multi-page application. On every page load, Target would fire and do any content replacement that needed to happen. The key was that the page would fully reload. With SPAs, we needed a way to render personalization experiences without reloading the page.Both AT.js and Web SDK depend on the concept of a view. While t

  Context: Online recommendations offer numerous benefits by enhancing the user experience and driving business growth. These recommendations help customers discover products and content tailored to their preferences, increasing satisfaction and engagement. By analysing user behaviour and preferences, businesses can provide personalised suggestions, leading to higher conversion rates and customer loyalty. Additionally, online recommendations can streamline the decision-making process for users, saving them time and effort. For businesses, this targeted approach not only boosts sales but also improves inventory management and marketing efficiency. Ultimately, online recommendations create a win-win scenario by delivering relevant content to users while maximising business performance. This article, as part of the Tuesday Tech Bytes series, has been drafted together with my talented colleague, Vaibhav Mathur ( @vaibhavmathur  ). It explores the steps involved in setting u