Adobe Employee

🗣️ [Mentor Kasper Andersen] 🌟 Adobe Target Community Mentorship Program 2024 🌟

Forum|Forum|1 year ago
April 29, 2024
12 respostas
8647 Visualizações

Hello Team,

Welcome to the Adobe Target Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Target Community Mentor, Kasper Andersen (aka @kandersen), who will be here to guide and support you and your peers with your Adobe Target questions as you prepare for your Adobe Target Business Practitioner Expert Certification (Exam ID: AD0-E406), through to the end of the program.

A little bit about your Adobe Target Community Mentor, Kasper Andersen:

With a rich background in digital marketing that dates back to the Omniture days, I have been deeply involved with Adobe Target since its inception as Test&Target.

My passion for Adobe Target stems from its unparalleled flexibility and potential; it’s by far my favorite tool in the Adobe stack because it offers limitless opportunities for customization and impact. As a mentor, I aim to empower others with the knowledge and skills to fully leverage Adobe Target.

Aspirants mapped to Mentor, Kasper (aka @kandersen-1😞

😞

How to participate

Aspirants’ goal is to clear their Adobe Target Certification during the duration of the program: April 29th, 2024 – June 2nd, 2024.
Aspirants: Post your Questions in this thread to connect with your Mentor, Kasper (aka @kandersen), and your fellow Aspirant peers. *You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:💡

💡Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
💡"Like" this thread to confirm your participation in the program
💡Introduce yourself to Kasper and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Target 🙂
💡Post your Questions to this thread as you begin learning more about the Adobe Target Business Practitioner Expert Certification (Exam ID: AD0-E406)
💡Test your Target knowledge by browsing through the Adobe Target Community Questions and taking your best shot at answering some Qs!
💡Remember that every post / like / comment you make in your contextual thread and in the Target Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

We're wishing you all the best as you embark on this learning journey!

Cheers,

Amelia

Este tópico foi fechado para respostas.

kandersen-1

Community Advisor

Hi Aspirants,

Looking forward to supporting you on this journey towards your Target Certification. I'd love to hear your motivation for taking this certification - is it a requirement in your job role, personal learning or something completely else.

Please share and introduce yourself (location, org/company, your experience with Target, etc). 🙂

Test forum signature

JyotiSharmaV

Community Advisor

Hi @kandersen-1 , I am Jyoti Sharma, based in Austin, TX, USA. I am a Data Analyst working with Silicon Labs for almost 4 years. For more than a year I have been using Target for my Job role in terms of personalizing the right content to the right audience. I have explored this tool almost myself, also through Experience League and Target documentation. I am very delighted to work on this great tool for my company. My motivation for taking this certification is to enhance my knowledge in unexplored areas of Target for me and more for my learning, which I am sure will help me in my job role and responsibilities as well for great business outcomes.

kandersen-1

Community Advisor

Thanks for sharing, @jyotisharmav 🙂

Test forum signature

kandersen-1

Community Advisor

Hello designbynumber, arpitaulak, cparthasarathy, JyotiSharmaV, kannacv, karangalani, kmalkari, lucass24692458, Payoosni20, Nidhi_Shastri

Let's dive straight into it. The certification will be focused on 4 modules:

Module 1: Planning and strategy (31%)

Identify business KPIs and successfully translate these into optimization goals given key business requirements
Identify opportunities for optimization based on business KPIs and data analysis
Prioritize test ideas based on business needs, level of effort, and potential for lift
Based on the Adobe Sample Size Calculator, determine how variables impact the activity
Construct test hypotheses based on a given scenario and identify hypotheses elements
Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis
Determine KPI-based primary and secondary success metrics
Assess audience requirements
Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics)

Module 2: Configuring, executing and managing (42%)

Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
Apply procedures to create an experience using VEC
Apply procedures to create an experience using Form-Based Composer
Apply procedures to manage experiences within an experience composer
Describe the workflow that applies to creating Target Activities
Apply procedures to create an A/B test activity
Apply procedures to create an XT activity
Apply procedures to create an MVT activity
Understand how AP is used for solutions
Apply procedures to create a Recommendation activity
Apply procedures to create an Audience in Target
Apply procedures to set Goals and Settings
Apply procedures to conduct Activity QA
Apply procedures to manage Activities and Audiences within Target

Module 3: Analyzing and reporting (17%)

Define and evaluate report settings to help set the elements that appear in a report
Evaluate and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports
Evaluate and identify common problems associated with A/B testing and how to avoid them
Understand how Automated Personalization Summary reports differ from other reports
Evaluate Experience Performance reports (MVT)
Determine the winning variation based on the observed lift, confidence levels and business objectives

Module 4: Troubleshooting (10%)

Diagnose activity qualification issues
Use browser debugging tools (including Experience Cloud Debugger) to verify implementation
Verify metrics and reporting

I'm attaching training material for Module 1 - please review and come back and post any questions you may have here in the thread.

Test forum signature

Expert_BusinessPractionationer_Module1.pdf

kandersen-1

Community Advisor

Please find attached the training material for module 2:

Module 2: Configuring, executing and managing (42%)

Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
Apply procedures to create an experience using VEC
Apply procedures to create an experience using Form-Based Composer
Apply procedures to manage experiences within an experience composer
Describe the workflow that applies to creating Target Activities
Apply procedures to create an A/B test activity
Apply procedures to create an XT activity
Apply procedures to create an MVT activity
Understand how AP is used for solutions
Apply procedures to create a Recommendation activity
Apply procedures to create an Audience in Target
Apply procedures to set Goals and Settings
Apply procedures to conduct Activity QA
Apply procedures to manage Activities and Audiences within Target

For those who have years of experience working with Target, questions from this module should be easy peasy. If you don't have access to Target Premium it will be worth making yourself familiar with AP and Recommendation. Again, feel free to shoot any questions you may have related to the module.

Test forum signature

Expert_BusinessPractionationer_Module2.pdf

kandersen-1

Community Advisor

Question for week 1:

A Target Business Practitioner (BP) needs to create an activity. The Target BP chooses Adobe

Target as a reporting source instead of Adobe Analytics.

What is one reason that the Target BP chooses Adobe Target?

A: The BP wants to create multiple custom metrics using the VEC.
B: Adobe Analytics causes a 24-hour delay in results.
C: An unusually high number of visitors must be tracked in the activity.
😧😧 Analysis needs to include trends over time.

Test forum signature

JyotiSharmaV

Community Advisor

Where to post the answer? In private chat?

kandersen-1

Community Advisor

You’re welcome to post in private chat.
If you’re up for it, then post here and let us have a discussion round the answer options 😊

Test forum signature

kandersen-1

Community Advisor

Question for week 2:

What activity type should be used to deliver a temporary promotion banner to all site visitors that clicked through an email campaign?

A) A/B Test

B) Experience Targeting

C) Automated Personalization

😧😧D) Recommendations

Test forum signature

P

Payoosni20

Level 2

B). Experience targeting : As in this we can personalize content to visitors coming through email campaign for eg when u click on an email in the URL if a query param gets added then we can also use that in our audience too as all the visitors will have that query param added in their URL.

kandersen-1

Community Advisor

Aspirants,

I've received a couple of very relevant questions via private chat, but I think everyone will benefit from them, so I'm taking the liberty to summarize them here 🙂

How familiar should i be with the UI/menu structure etc.?

There will be questions related to the menu structure - it isn't critical that you get these right in order to pass the exam. Honestly, i typically fail on these simply because i no longer give it any thoughts what the name of the menu is - i just know where to click to the find the different things.

If you have access to Target spend 10-15 min to get yourself aquatinted with the menu and naming of them. It is relevant for the administration section and the different options under creating an audience.

How complex will the questions be?

This was an example of a question where several options could be correct. In short, the exam is not build to make sure you fail.

I've been part of the process of writing questions for the exam and as part of that process we also review questions where there is a high percentage of people not getting it right, to ensure the questions aren't too confusing.

If you should run into one or two complex questions, these won't be the reason for you failing, if you don't get them right.

If you're completely lost what to answer use this approach:

1. identify the most critical information in the questions and disregard all the other information

2. rule out the answers that most definitely are not correct. If you can rule out 2 answers, you're have 50/50 chance of guessing correct.

Whats the best way to test an activity before pushing it live?

I personally don't like using the activity qa links. I've sometime experienced that they aren't working as expected (in all fairness this is way back when they were initially released), so I'm using an 'old school' approach which conceptually is the same as the qa links 🙂

On all clients i work on i create an QA audience. Logic for the audience is: page url contains qa=true

(qa=true can be anything) and then name the audience QA audience or similar.

I then apply this audience to my activity when testing it. This ensures i can push my activity live without risking it being available for visitors to my site. It is only visible for people who know to append ?qa=true to the URL.

Not sure why, but i feel more confident testing my activity by actually having it live, which is why i prefer this approach.

----

I love getting questions - if you're up for it, post them here so that everyone benefits from it and can join the conversation. If you prefer a private chat, that is absolutely fine - I'll ensure to update this message if more questions should come up that I feel can benefit the broader audience 🙂

Test forum signature

kandersen-1

Community Advisor

Question for week 3

The conversion rate in the results data for an A/B test activity is much lower than expected. A Target Business Practioner must validate the ongoing activity and ensure proper performance. What should the BP do first?

A) monitor data of all live activities

B) end the activity immediately

C) re-examine the activity setup and metrics

D) reduce traffic exposure to 50%

Let me hear your thoughts?

Test forum signature

designbynumber

Level 2

I'm gonna go with (C). I think the key word is "What should the BP do first?." Checking the experiment setup, itself, is a good first step. Looking to see if others are having issues (A), is a good idea, though. Hmmm. Maybe, all items are having issues, or site, in general. It should be part of the "something is up checklist" (D) is a strong, if the setup is correct, as it lowers the impact of the lower cvr and you get to see insights / issues from previous visitors & new reduce visitors (but not first).

cparthasarathy

Level 3

Sharing some of notes on Adobe Standard vs Premium - Feel free to add more if there is anything i missed
or some other info to consider. Lets learn together happy learning 🙂

Features available in Adobe Standard vs Premium

Adobe Target Standard Activity Types
-------------------------------------

AB Testing (Manual)
Auto Allocate A/B Testing
Multivariate Testing
Experience Targeting

Adobe Target Premium Activity Types
------------------------------------
All activities of Target standard - and additional activities like
1.Automated Personalization
2.Auto Target
3.Recommendations

User Permissions - Standard vs Premium
--------------------------------------------
In Premium we have the Enterprise User Permissions functionality which lets us assign permissions for single user specific to the project , similar to giving user permissions for a specific report suite in Adobe Analytics.
You would see an user tab - (Administration -> Users) if you have the premium license to configure it.
while in Standard we can only give user permissions to the user which might apply to all projects.

Reference
https://experienceleague.adobe.com/en/docs/target/using/introduction/intro
https://experienceleague.adobe.com/en/docs/target/using/activities/target-activities-guide
https://experienceleague.adobe.com/en/docs/target/using/administer/manage-users/enterprise/property-channel

kandersen-1

Community Advisor

Thanks for sharing your notes. I love this 💙

Test forum signature

cparthasarathy

Level 3

Sharing my notes on Auto allocate vs Auto Target - Feel free to add in any additional details which are specific to Auto Target or

Auto Allocate..

Auto Target vs Auto Allocate Activity

Auto Allocate -

Auto Allocate Activity identifies the winner among two or more experiences and automatically reallocates more traffic to the winner to increase conversion.
You can use the Auto Allocate as an activity option under creating an A/B activity and selecting Auto Allocate to best experience on the step 2 (Traffic allocation method) of the activity workflow.
Auto allocate is available to both Target Standard and Target Premium

Auto Target -

Auto Target uses machine learning to create personalized experiences for each individual visitor, based on their profile and behavior. Auto-Target automatically selects the best combination of content and offers for each visitor, from a set of predefined variations provided.
You can use the Auto Target as an activity option under creating an A/B activity and selecting Auto Target to personalized experience on the step 2 (Traffic Allocation method) of the activity workflow.
Auto Target is available only in Target Premium

When to use what ?

Auto Allocate is a feature used primarily in A/B testing scenarios to automatically allocate traffic to the best-performing variation

Auto Target is best suited where personalization is the key , and where we want the variation to be delivered based on visitor behavior, preferences and needs.

References :

What is an Auto-Allocate Activity? | Adobe Target

What Is an Auto-Target Activity? | Adobe Target

Solved: AB Testing: "Auto-Target" VS. "Auto-Allocate" - Adobe Experience League Community - 634475

kandersen-1

Community Advisor

Again, thanks for sharing. This discussion thread is turning out to be a pure goldmine of knowledge 🤘

Test forum signature

kandersen-1

Community Advisor

All-

I want to share some of my favourite Adobe Target resources over the years. I hope you find them as useful as I have 🙂

AI powered personalization
link: https://business.adobe.com/content/dam/dx/us/en/products/target/pdfs/Adobe_Target_Automation_White_Paper_AI-Powered_Personalization.pdf

Adobe Target Automation (Summmit 2017)

link: https://business.adobe.com/content/dam/dx/us/en/products/target/automation/pdfs/54658.en.target.infographic.automation-sensei-update-2017-summit.pdf

Activity planner template
link: https://expleague.azureedge.net/pdf/Adobe-Target-Activity-Planner.pdf

Activities guide
link: https://expleague.azureedge.net/pdf/Adobe-Target-Activities-Guide.pdf?fromCourses=true

Analytics & Target
link: https://express.adobe.com/page/Lo3Spm4oBOvwF/

Profile Script cheat sheet
link: https://github.com/pierian-co/Adobe-Target-Commands-ProfileScripts-Cheatsheet

Which is you favorite and what other ressources do you use?

Test forum signature

cparthasarathy

Level 3

Thanks for sharing the resources Kasper.

My favorites are Activities guide and Analytics and Target

The Activity planner template is very cool, havent used it but I would defnitely used it more for our upcoming activities.

kandersen-1

Community Advisor

Question for week 4:

A stakeholder asks the Target Business Practitioner (BP) to create an activity that tests the addition of a pop-up message after a visitor adds an item to their cart. Which of the following would allow the BP to correctly target this audience?

A) Add a custom mbox parameter for users with cart additions and target this audience to users with that parameter.
B) Create an Analytics segment published to the Experience Cloud for visitors with cart additions and target this audience to that segment.
C) Select Visitor Profile > 'Cart additions' in audience creation.
D) Target the activity to the cart URL.

Test forum signature

cparthasarathy

Level 3

I would go with A - Adding a custom mbox parameter for users with cart additions and target that audience with the parameter.

Mostrar mais respostas

Cadastre-se

Fazer o login com rede social

Bem-vindo

Fazer o login com rede social

Verificando arquivo em busca de vírus

Este arquivo não pode ser baixado