Adobe Real-Time Customer Data Platform

 The Problem StatementWhen the same customer profile is ingested to multiple Profile-enabled datasets, how does Adobe Experience Platform (AEP) determine which attribute values appear in the Real-Time Customer Profile?More specifically,Does Dataset Precedence behave differently from Timestamp Ordered? Does Batch or Streaming ingestion affect the final profile?Common Understanding of Merge Policies      Most users assume that Timestamp Ordered replaces the entire customer profile with the latest ingested record, while Dataset Precedence always uses all values from the higher-priority dataset. However, AEP merge policies don't work at the record level. Instead, they evaluate individual attributes based on the configured merge policy, often producing results that differ from these common expectations.Let's validate this with a simple test. To understand this behaviour, I created the following setup in Adobe Experience Platform.2 XDM Individual Profile Schemas with same set of attributes P

Trade desk integration enhancements that connect paid to own.Adobe and The Trade Desk are helping brands bridge the gap between paid media and owned customer experiences by bringing advertising exposure data back into Real-Time CDP. By connecting paid media engagement signals with customer profiles, organizations can gain a more complete understanding of customer behavior and use those insights to improve audience segmentation, personalization, and future marketing efforts.Why It MattersToo often, paid media insights remain isolated within advertising platforms. By turning media exposure data into actionable first-party intelligence, brands can create richer customer profiles, improve customer experiences across owned channels, and make future campaigns more effective. This connected approach helps organizations move beyond campaign reporting to continuous audience learning and optimization.Learn MoreSee how Adobe and The Trade Desk are helping brands connect paid media performance wit

Adobe Accelerates Agentic AI Adoption Through New Agency and Technology PartnershipsAdobe is expanding its ecosystem of agency, technology, and AI partners to help organizations create, activate, and measure personalized customer experiences at scale. New collaborations with companies including WPP, Accenture, Omnicom, Stagwell's Code and Theory, Anthropic, and Microsoft bring together content, customer data, and AI to help brands deliver more connected, intelligent customer experiences while maintaining governance and brand integrity.Why It MattersAs organizations move from experimenting with AI to operationalizing it across marketing and customer experience workflows, they need a trusted foundation that connects creativity, data, and AI. Adobe's expanding ecosystem helps brands unify paid and owned channels, automate customer experience delivery, and gain deeper insights that drive more relevant engagement and measurable business outcomes.Learn MoreDiscover how Adobe and its ecosyste

Turn Media Network Potential into Performance with Adobe Real-Time CDP CollaborationAs commerce media continues to grow, media networks are under pressure to turn valuable first-party data into scalable advertiser revenue. Adobe Real-Time CDP Collaboration helps media networks connect audience discovery, activation, measurement, and creative workflows in a single privacy-centric solution, making it easier to deliver better targeting, stronger performance insights, and more impactful advertiser experiences.Why It MattersToday's media networks need more than audience access to stand out. Adobe helps organizations scale audience monetization, connect advertisers with valuable first-, second-, and third-party insights, streamline campaign execution, and measure outcomes with greater confidence, all while maintaining strong privacy controls. That’s what Adobe Real-Time CDP Collaboration for Media Networks is built to do. With native connectivity across the Adobe AI Platform, it enables true

when we execute a query, is there a away to find if query used regular QS vs data distiller ? 

We are configuring a destination in Adobe Experience Platform using Destination SDK server configuration. We are able to create the connection and send profiles to the destination, but the payload is resolving to null values even though the source attributes are populated.We are using PEBBLE_V1 in the requestBody template and referencing nested profile attributes under personal_details, we are looking for guidance on whether there is any syntax issue in the template logic that could cause populated fields to resolve as null.structure:{  "templatingStrategy": "PEBBLE_V1",  "value": "{\n  \"items\": [\n    {% for profile in input.profiles %}\n    {\n      \"firstname\": {% if profile.personal_details.first_name is empty %}null{% else %}\"{{ profile.personal_details.first_name }}\"{% endif %},\n      \"lastname\": {% if profile.personal_details.last_name is empty %}null{% else %}\"{{ profile.personal_details.last_name }}\"{% endif %},\n      \"emailaddress\": {% if profile.personal_detail

When I am working on Adobe another website automatically opens called Adobe Genuine Service, that tells me my Adobe is not genuine and I should buy from this website. While in fact I have a licensed version. I am not able to block the link since it says adobe.com

In AEP - Profiles/Overview there are these two widgets:Customer AI scoring summaryCustomer AI distribution of scoresNothing is displayed, but a message saying: "You don’t have permission to access this feature.Permission needed: view-is-customer-ai, manage-is-customer-ai"What are these two permissions and how can they be granted? I checked under Administration/Permissions but couldn't find anything of the sorts. Adobe documentation didn't help either.Thanks.

Hi Team, We are sending data to Event hub Destination and the source of the records are streaming. We have observed that even after profiles no longer meet the audience criteria, records are still being sent to the destination (at least for the first occurrence after exit).After reviewing the Adobe documentation on Profile Export Behavior, it appears that this is expected behavior in AEP for enterprise streaming destinations.Profile export behavior | Adobe Experience PlatformHas anyone encountered a similar scenario earlier? If so, could you please suggest any potential workaround or best practices to handle this? Thanks in Advance Regards,Mustufa Momin

I have a relational Schema which is connected to a Dataset and is in use, now we want to delete one column without deleting the dataset, any possible solution to achieve this

Has anyone able to push data from CDP to LinkedIn conversation (CAPI). We have been trying from few weeks but unable to do so. anyone has any idea about how to implement that?

Hi Adobe Community, Greetings! To support a new use case, we need to add few profile type attributes to an existing Individual profile class schema. To ingest the historical data for profile attributes, I know that we can create a new dataset and a new dataflow where we map the Primary Id + New fields so that existing profiles can sync in the values.  However, I wanted to check if we can do the same in the existing dataset without creating a new dataset for this exercise?And, If we create a new dataflow where we map the Primary Id + New fields and point it to the same/existing dataset - will it overwrite other columns with null values as other columns were not mapped in the dataflow? Thanks,Sambit

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What is the difference between these two?These are event propositions returned after Page View event. What is the difference between Decisions and Propositions? 

If I check the box that I want to use authetication in the Streaming API then what is the best practice:generate token every time replace token manually (it expires ex. 90 days?)

Rendering form based Target activity through tags. I created form based activity in Target I send Page Views in tags and then Apply Propositions Apply propositions In the network tab of the browser I see that the activity was delivered by severs. I do not see that div in the DOMHow to debug futher?

We’re excited to celebrate David Ross ( ​@DavidRoss91 ), who has been named the 2025 Community Member of the Year for the Adobe Real-Time CDP community!   Over the past year, David has stood out as one of the RTCDP community’s most trusted and effective problem‑solvers, consistently showing up to help members navigate complex, real‑world challenges with clarity and care.David’s impact is driven by thoughtful, hands‑on support that prioritizes quality over volume. His guidance helps unblock members quickly, solve tricky questions, and improve the overall experience across the RTCDP community. His deep expertise, reliability, and sustained engagement make David a standout leader—and a well‑deserving recipient of this year’s recognition. The Community Member of the Year recognition celebrates individuals who go above and beyond to support others, and David’s contributions exemplify these values. Please join us in congratulating Arun by sharing your appreciation in the comments below. We’r

Excited to co-host with  ​@DavidBarnes11 an open AEP / AJO / RTCDP community discussion on March 24 at 11 AM EST.This will be a fully audience-driven session - the challenges, blockers, and ideas we explore will come directly from the people who show up and share their experiences.If you work with Adobe Experience Platform or Adobe Journey Optimizer, bring your toughest questions:• What’s blocking you?• What limits are you hitting?• What do you wish the platform could do better?The goal is simple: learn from each other and tap into the collective knowledge of the community.🔗 Learn more & RSVP:https://lnkd.in/eYfJ8XWC💬 If you want to influence the discussion, message ​@Asheesh_Pandey or ​@DavidBarnes11 with the AEP / AJO challenge that’s keeping you up at night. ​​​​​@NimashaJain ​@Sukrity_Wadhwa @Stephanie Dam

we have APIs to submit the sql query using queryService API. The other APIs then allows to check the status of queryService run. https://platform.adobe.io/data/foundation/query/queriesBut how do we get the result of that sql query using the API method ?

how do we populate the timeZone attribute in Preference Details field group ? is there a computed attribute formula we can use to convert city or postal address to derive the timezone ? 

Hi Adobe community, Greetings!@_Manoj_Kumar_ @nnakirikanti @dhanesh04s @an1989 @renatoz28 @brekrut @ccg1706 @somen-sarkar @saswataghosh @NickMannion I had a doubt regarding a segment. The requirement was to build a segment of – “Investors who bounced from the website i.e., made no hits after the initial page view” preferably in last 90 days. And to verify this we know that Bounce rate is about 56% of the page view traffic. For this I went through two approaches –Approach A -  – Building a sequential audience where the first rule will determine Investors who have had a page view and then did not have any link click value/event. This sequence would happen in Last 90 days.   Approach B –  -  Building two audiences where 1st audience will be Investors who have had a page view event/value in last 90 days. -  2nd Audience will be Investors who have had a page view followed by having a link click event/value in last 90 days (Sequential Segment). -  3rd   Audience contains above two audiences

I have got following use-case with code base experience which I want to render using Web SDK. Use Tags (UI) for tagging. I sent specific surface when conditions are met  Its returned by the Adobe server What are the options in order to render? That one: https://experienceleague.adobe.com/en/docs/experience-platform/collection/use-cases/personalization/render-manual-propositions ?Second option is to send Send Event Complete in Tags and then render them manually using Custom Code