Adobe Real-Time Customer Data Platform

Primer on Real-Time CDP Collaboration Launched in February 2025 in the US, Australia & New Zealand in May 2025 with additional availability coming soon, Adobe Real-Time CDP Collaboration is a purpose-built data collaboration application that empowers brands and publishers to discover, activate and measure high value audiences to drive tangible results. Using patent pending sketch technology, audience data is read from its source, regardless of location, to surface real-time audience insights without having to build custom and resource heavy clean room environments. What’s new Collaboration initially launched with an initial set of CTV publishers, now we’re expanding into cross-channel data collaboration at scale. As of this launch, brands can now work with their strategic brand partners to engage in co-marketing or cross- advertising use cases. Brands can independently or jointly deliver compelling experiences across channels, from paid to owned, and throughout the customer lifecyc

Hello Adobe Experience Platform users,   We have a really exciting Ask Me Anything (AMA) on 9/2 at 8am PST where product and engineering will be answering questions on all things related to AI Assistant. You don't want to miss this!   In the meantime, review this article from one our engineers who will be leading the AMA on 9/2: https://experienceleague.adobe.com/en/perspectives/prompting-101-how-to-talk-to-adobe-experience-pla...   Register here: https://experienceleaguecommunities.adobe.com/t5/aep-events/ask-me-anything-september-2nd-with-experience-platform-experts/ec-p/769194

How can a real-time Customer Data Platform (CDP) effectively integrate heterogeneous data from multiple sources—such as structured CRM data, semi-structured website clickstream data, unstructured social media data, and third-party advertising platforms—while ensuring data consistency and real-time performance, particularly in high-concurrency scenarios like e-commerce promotional events, where processing delays could impact personalized recommendations and marketing automation?

 is the profileid which is available in profile lookup page, is that available to use in query service as well in any attribute from snapshot table or any other system table? 

What is it?A profile snapshot is system generated dataset which is generated daily in AEP, providing information about the unified profile.A profile snapshot in Adobe Experience Platform refers to a snapshot of the attribute (record) data that your organization has within the Profile store. This snapshot provides a static view of the data at a specific point in time and does not include any event (time series) data. How to access itTo access it, navigate to the list of datasets in AEP, where you'll find the profile snapshot.Simply filter to 'Show System Datasets' and search for 'snapshot'You can then go to the dataset page where you'll find the exact table name which you can then copy to use in Query Service: Ie: profile_snapshot_export_fea1xxf3_0edb_xx74_b964_8a63d48xxxxx  For instance this can be used in Query Service to better understand what profiles might be part of a particular segment following the latest daily segment evaluation taking place in AEP.Counting recor

Real-Time CDP Collaboration Release These release notes cover what's new in Adobe Real-Time CDP Collaboration.  July 2025 Real-time CDP Collaboration now supports brand-to-brand collaboration. Collaborators can now form connections, regardless of whether they are an advertiser or publisher. This allows for more flexible collaboration opportunities and enables brands to leverage each other’s data and insights.  Collaborators can now connect to each other using private connection invites. Share your account’s unique connect code with a collaborator who can then use it to connect with you directly. This is a core feature of brand-to-brand collaboration, allowing collaborators to establish connections beyond advertisers exploring the Discover publishers directory. Self-serve destinations are now available to both advertisers and publishers. Audience activation is now available for both collaborators in a connection, regardless of their account

Is there a way to check, either via API or UI, the specific times at which my streaming segments were evaluated within the last 24 hours? I could not locate in Monitoring Dashboard also didn't find any API.

Is there any way that we can use directly to calculate the Customer Life Time Value through AEP-RTCDP, which Marketeer can directly use to find their customer's Lifer Time Value using AEP UI, I found a way using Data Distiller, but I don't think that Marketer can write so much SQL queries. So Just looking for any way that can help me to draw some business decision based on my customer's LTV.

when i open any audience including having thousands of profile qualified under the audience, it still show zero sample profile in the segment UI. I have checked for few other segments too. for most of them it shows blank screen, and for segment it shows 'check back later' message.

 I see same email address (but difference due to case sensitive) is marked as identities twice in the identity graph. is identities in the email namespace is case sensitive?

Federated Audience Composition now HIPAA READY - Unlocking New Possibilities for Healthcare We are excited to share that Federated Audience Composition in Adobe Experience Platform is HIPAA ready and available to healthcare customers who are looking for zero-data copy solutions. Healthcare customers can now create and enrich profiles and audiences from enterprise data, without moving that data into Adobe Experience Platform.   Key Benefits for Customers Legal and Regulatory Alignment:Federated Audience Composition now ensures that all data handling within the platform aligns with HIPAA standards, dramatically reducing legal and compliance risks for healthcare organizations. Customers can confidently manage sensitive health data for marketing and personalization.   Secure Data Federation:Healthcare providers can safely access data for marketing use cases from their enterprise data warehouse without compromising privacy or security. Federated Audience Composition does not store

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expires that your renewal window has opened. You may complete your renewal any time within those 90 days. Renewing is free of charge.Check your renewal status today. FAQHow do I renew?Click on the Renewal tab in My Account to begin your renewal. Need help? View the video tutorial.When should I renew?You can only renew certifications that are within 90 days of expiration. If you do not have any certifications within 90 days of expiration, you do not need to take any action yet.How often do I need to renew?You will be asked to renew each certification every two years.How can I see when my certification expires?Click on the Certifications tab in My A

Hi Team,While creating audience and using "Refresh Estimate" option shows the % of total and qualified audience. With this, we have few profiles displayed at the bottom of the same page. However, we wanted to get the total list of profiles qualified for that particular Audience. Is there a way to find these profiles. Any insights/direction can greatly help us moving forward whilst creating dashboard stitching the profiles with other 3rd party integration systems where the profiles are spread over.Thanks in advance. Kind regards,Kiran Buthpur

Does anyone know the list of supported delimiters that Adobe Experience Platform recognizes? My team is trying to ingest a CSV file with broken pipe delimiters; however, the file selection doesn't have broken pipe delimiter as an option. Does anyone know if AEP can ingest a file with a broken pipe delimiter and how? If not, where can I find a list of supported delimiters?

if we delete the batch, how long it takes to delete the records from dataLake , profile-store, identity namespace ?

is there an API which can tell list of all dataFlow which are pointing to same dataSet ?secondly, the dataFlow UI doesnt have schema based or dataSet based filtering, any hack to find the list from UI too ? The only filter in UI is related to source applicaiton.

We are in the process of implementing RT-CDP with AJO and CJA. Our current use cases use batch ingestion. But what is coming to light is that some of our use cases may need real-time profile creation/updation so we can trigger a journey instead of sending unitary emails as standalone. I have created a new dataset and HTTP flow to send data to AEP. I am having challenges to get the right API to send the data. I have tried using the postman scripts provided in the Adobe git repository where one can send a single message. Can someone please let me know if this is the correct API to use and the best way to build the body of the json as my efforts have not succeeded so far. Owing to the proprietary nature of the data I am not able to post a sample here. But suffice to say we have the primary id as UUID and secondary id as SID both which have been provided in the json body as mandatory. 

Hi is there a way to get the count of profiles with 50+ identities. as these profiles are not available for segmentation and in profile lookup. a count will be much helpful to understand how big is the count of such profiles which were not available for segmentation and activation. also any way we can list the identities in such profiles for further analysis. Thanks

I am preparing for my Adobe Real-Time CDP Business Practitioner Professional AD0-E602 exam. Could Could anyone provide detailed insights into their overall experience with the exam? Your experiences and suggestions would be incredibly valuable for me

The biggest challenges with AEP/AJO was the long wait time for batch audience evaluation via UI. Every time we created a batch audience, we had to wait an entire day for it to process overnight. This made it hard to launch campaigns quickly or react to customer needs in real time. 😩 Now, with Flexible Audience Evaluation, you can evaluate batch segmentation on-demand—whenever you need it! No more waiting for the nightly run—just evaluate, activate, and launch your campaigns instantly. https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/methods/flexible-audience-evaluation What are your thoughts on this? Is it going to be impactful in your project?

is there a SQL query i can use to check the profile size in AEP RT-CDP data Lake ?

when there are multiple file present int he GCS bucket (file broken into parts by GCS team due to large size), the dataFlow only show overall status, but there is no way to find total how many file DataFlow has processed already and how many is pending to be processed. is it possible in UI or via API to find this ?

is profile-store data exposed in any of the dataset ? is there any possibility to query the profile-store using query service ? except an API for a specific record, is there a way to get result of top 100 records from profile-store ?

Hello Adobe Community,   So, our team is trying to do some cleanup on our total number of profiles in RTCDP and data size. I was wondering if any other teams have experience with this and have any good recommendations for how to reduce either.   Thanks, Nick

DataFlow is running successfully, and it requires further changes in the mapping to add/remove fields. I have seen most of the people create new dataFlow , disable and delete the old dataFlow. is this a good practice to keep creating new dataFlow for any changes and abandon the old dataFlow. Does adobe not provide an option to update existing dataFlow ?