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itsMeTechy
Level 4
July 22, 2025
Solved

is identities case sensitive?

  • July 22, 2025
  • 2 replies
  • 473 views

 

I see same email address (but difference due to case sensitive) is marked as identities twice in the identity graph. is identities in the email namespace is case sensitive?

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Best answer by JoseePMM

Yes, identity values in the email namespace are case-sensitive in Adobe Experience Platform. This means that "User@example.com" and "user@example.com" are recognized as distinct identities and both will appear as separate nodes in the identity graph if ingested as such. This behavior is consistent across most string-based identity namespaces in AEP, including email.

Here’s the relevant information from Experience League documentation and best practices:

This is why you might see the same email address twice in the identity graph if the case differs, such as "John.Doe@example.com" and "john.doe@example.com".

Recommendation:
If you want to prevent duplicates, ensure that your source systems and data processing pipelines normalize email address case (commonly to lowercase) before ingestion.

2 replies

DavidRoss91
Community Advisor
Community Advisor
July 23, 2025

@itsmetechy Yes they are case sensitive. We have seen this issue also with guids duplicating in all uppercase.

JoseePMM
Adobe Employee
JoseePMMAdobe EmployeeAccepted solution
Adobe Employee
July 28, 2025

Yes, identity values in the email namespace are case-sensitive in Adobe Experience Platform. This means that "User@example.com" and "user@example.com" are recognized as distinct identities and both will appear as separate nodes in the identity graph if ingested as such. This behavior is consistent across most string-based identity namespaces in AEP, including email.

Here’s the relevant information from Experience League documentation and best practices:

This is why you might see the same email address twice in the identity graph if the case differs, such as "John.Doe@example.com" and "john.doe@example.com".

Recommendation:
If you want to prevent duplicates, ensure that your source systems and data processing pipelines normalize email address case (commonly to lowercase) before ingestion.