Adobe Real-Time Customer Data Platform

Session Details Today’s customer experience leaders have a shared central vision — to communicate to their audiences effectively and efficiently. But today’s marketing and IT teams often live in a siloed reality. Learn how to select and be successful with a customer data platform (CDP) and how you can set up your technology investments and teams to beat the silos and create a collaborative center of excellence (COE) that drives success for your organization. In this session, we discuss: Key CDP use cases and the top criteria and differentiated capabilities to look for when choosing a CDP How to envision and prepare the marketing organization of the future for your company Process models for driving organization effectiveness and COE operational structures that drive success Session Schedule Wednesday, Mar 27,2:00 PM - 2:30 PM PDT (Thursday, Mar 282:30 AM - 3:00 AM IST) Speaker(s) Gabbi Stubbs, Adobe Session Registration URL Check Here Recording https://adobe.ly/3Qixz0r Q&a

Session Details Learn how Adobe has accelerated growth for its Creative Cloud business by using Adobe Experience Platform applications—and how we can help you transform yours. To drive experience-led growth, brands must anticipate and build a deep understanding of each customer’s unique journey and individual preferences. This understanding must be actionable to create engaging, personalized experiences across every touchpoint, fueled by the right content. Learn how Adobe is using its own technology to: Actively listen to customer signals to understand needs and build an actionable profile for personalization and engagement  Build a scalable content supply chain powered by Adobe Sensei GenAI to ensure that every customer receives tailored messaging  Achieve business objectives, such as facilitating user onboarding, increasing customer lifetime value, and bolstering retention Session Schedule Wednesday, Mar 27, 8:00 AM - 9:00 AM PDT (8:30 PM - 9:30 PM IST) Speaker

Session Details The way you use AI and machine learning in your marketing practice is far from a nice-to-have — it's a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable approach to power personalized customer interactions. Learn how the embedded AI capabilities of Adobe Real-Time CDP and Adobe Experience Platform connect and support other products in your Adobe marketing stack and beyond, amplifying the efforts of your marketing and IT teams and leading to a more efficient delivery of winning customer experiences. Join us to learn about: How to leverage AI with your segmentation strategy, improving marketing campaigns, and driving ROI     Building powerful propensity models to understand what your customer is likely to do next  Drilling down into customer intelligence insights to inform your segmentation strategy with precision Session Schedule Thursday, Mar 28, 1:00 PM - 2:00 PM PDT (Friday, Mar 291:3

Session Details What does the future of customer experience management look like? Today’s customer experience leaders have a shared central vision – to communicate to their audiences effectively and efficiently. But today’s marketing and IT teams often live in a siloed reality. These silos can make it challenging to execute holistic, audience-based programs and tactics. Learn how you can set up your technology investments and teams to beat the silos and create a collaborative center of excellence (COE) that drives success for your organization. Key takeaways: Achieving buy-in across the organization How to envision and prepare the marketing organization of the future for your company Process models for driving organization effectiveness and COE operational structures that drive success Session Schedule Thursday, Mar 28, 9:00 AM - 10:00 AM PDT (9:30 PM - 10:30 PM IST) Speaker(s) Nina Caruso, Sr. Manager, Product Marketing, Real-Time CDP, Adobe Jerry Stoffl, P

Session Details Learn how to select and be successful with a customer data platform (CDP). Find out why CDPs are essential to power great customer experiences, how to choose the right partner to future-proof data management, and what you can do now to prepare for organizational and personal success. In this session, we discuss: The importance of building a first-party data strategy Key CDP use cases and the top criteria and differentiated capabilities to look for when choosing a CDP Best practices for successful implementation and cross-functional adoption of a CDP Session Schedule Wednesday, Mar 27, 4:00 PM - 5:00 PM PDT (Thursday, Mar 284:30 AM - 5:30 AM IST) Speaker(s) Scott Christofferson, Sr. Product Marketing Manager, Experience Platform, Adobe Ben Meck, Executive Director, Enterprise Martech Session Registration URL Check Here Recording https://adobe.ly/3JbIF3b   Q&A Use this thread to ask the question related to this Session/Lab

Session Details Cookieless marketing is more urgent than ever. Third-party cookies have played a central role in acquisition, remarketing, and measurement for decades, but their impact has waned. It can be hard to maximize accuracy, efficiency, and scale without getting creative. Learn how U.S. Bank is evolving cookieless marketing on Adobe Real-Time CDP by: Better engaging unauthenticated visitors Forming strategic data partnerships Expanding reach across more channels Respecting consumer consent Getting it done more efficiently with a little help from Adobe’s natural language Assistant Session Schedule Wednesday, Mar 27,8:00 AM - 9:00 AM PDT (8:30 PM - 9:30 PM IST)   Speaker(s) Lory Mishra, Sr. Product Marketing Manager, Real-Time CDP, Adobe David Barnes, Business Product Owner - Adobe Experience Platform, US Bank Session Registration URL Check Here Recording - https://bit.ly/43YMAtS Q&A Use this thread to ask the question related to this Ses

Session Details Personalization is vital for creating great customer experiences and driving growth. However, the evolving landscape of privacy expectations and regulations presents challenges for marketers. As consumers demand greater privacy protection, brands must rethink their data strategies, technology stacks, and operating models to deliver effective personalization. Get clear strategies for executing effective personalization, using the latest technologies and operating models. Join us and get ahead of the curve in the new era of privacy-focused marketing. In this session, learn about: Adobe’s approach to leveraging partner data How to think about data collaboration in a cookieless world Session Schedule Thursday, Mar 28,10:30 AM - 11:30 AM PDT (11:00 PM - 12:00 AM IST) Speaker(s) Clayton Smith, Sr. Product Manager, Adobe Sam Garfield, Industry Strategy M&E, Adobe Stephane Krzywoglowy, Sr. VP - Product, Customer Solutions, NBCUniversal

Session Details Let’s face it — navigating through the landscape of fragmented regulation can create friction across internal teams and loss of consumer trust. Rise above the noise by creating a solid people, process, and technology practice rooted in principles that honor consumer privacy across channels. Hear from industry experts on a martech toolkit rooted in building a first-party data strategy with governance, privacy, and security at the forefront.  We will demonstrate how your Adobe Real-Time CDP practice can: Be your opportunity to build trust across IT and marketing Create efficiencies by future-proofing processes to honor data usage policies Enable you to deliver exceptional experiences rooted in consumer trust Session Schedule Wednesday, Mar 27, 1:00 PM - 2:00 PM PDT (Thursday, Mar 281:30 AM - 2:30 AM IST)   Speaker(s) Rakhi Patel, Product Marketing Director, Adobe Jon Revill, Software Engineering Director, Marketing Technology and Perso

  Session Details To enable better client conversations and support growth strategies, brands need a compliant 360-degree view of audience interactions while complying with privacy regulations. Adobe Real-Time CDP delivers a more personalized and customized client experience by modernizing its marketing capabilities and enabling first-party data. Learn about B2B implementation and results regarding: Integrating online and offline customer experience data Data governance labeling and segmentation Driving effective marketing communications  Session Schedule         Tuesday, Mar 26, 1:00 PM - 2:00 PM PDT(Wednesday, Mar 271:30 AM - 2:30 AM IST) Speaker(s) Erik Rucker, Adobe Brittany Berliere, Avantor Session Registration URL Check Here Recordings https://adobe.ly/49vO5Ra Q&A Use this thread to ask the question related to this Session/Lab

Session Details Great experiences start with great audiences — from large groups that target a vast majority of consumers to finely tuned micro-audiences. Adobe is supercharging the audience creation and management experience with new and exciting audience capabilities available in Adobe Experience Platform powered applications. In this session, learn about: The new Audience home page (hello Audience Portal), the multistep segmentation experience (hello Audience Composer), and many other capabilities that work together Delivering highly personalized and engaging experiences for your customers using audiences from your own systems as well as from Adobe applications Session Schedule    Thursday, Mar 28, 1:00 PM - 2:00 PM PDT (Friday, Mar 291:30 AM - 2:30 AM IST) Speaker(s) Josee Healey, Adobe Kim Whatcott, Adobe Session Registration URL Check Here Recording  https://adobe.ly/3PUmNNn Q&A Use this thread to ask the question related to this Session/Lab  

Session Details Adobe Real-Time Customer Data Platform (CDP) has changed how marketing and IT partner to reach customers across channels and deliver personalized customer experiences at scale. Learn how to select and be successful with a customer data platform. Get examples of how brands leverage Adobe Real-Time CDP to power meaningful customer experiences. Discover how to choose the right partner to future-proof data management and what you can do now to prepare for organizational and personal success. This session discusses: The importance of building a first-party data strategy and how global brands are doing this across the globe Key CDP use cases and the top criteria and capabilities that will set your organization up to successfully deliver the most powerful customer experiences Best practices for successful implementation and cross-functional adoption of a CDP Session Schedule        Tuesday, Mar 26,4:00 PM - 5:00 PM PDT (Wednesday, Mar 274:30 AM - 5:

  Our Adobe Experience Cloud communities serve as the dynamic core that fosters connections, fosters engagement, and empowers our users to craft transformative digital experiences for their customers. Today, I am delighted to unveil the 2024 cohort of Community Advisors. Comprising passionate and deeply engaged individuals, these leaders exemplify a commitment to excellence and generously impart their knowledge to all. Throughout their tenure, Advisors will actively participate in community endeavours, collaborate closely with Community managers, offer invaluable product insights, and, above all, share their expertise with the broader Experience League/Marketo Community. We eagerly anticipate welcoming the second wave of the 2024 class in June/July. Congratulations to the esteemed members of the class of 2024.  

Experience League LIVE: Use Case Playbooks, self-serve templates to deploy use cases in a few clicks   Registration URL: https://engage.adobe.com/ExpLeagueLive-240208.html Event Details: Introducing Use Case Playbooks – an actionable catalog of industry-specific use case playbooks in Real-Time CDP and Journey Optimizer. In this webinar you'll learn about Use Case Playbooks and how they translate your marketing goals into implementation objects. We’ll show you how to jump-start your organization towards building and deploying commonly known use cases for accelerated business impact and collaboration. Event Schedule: Thursday, February 8th, 2024 | 9:00 AM PST Adobe Presenters: Host, Daniel Wright, Sr. Technical Marketing Engineer  Josée Monette-Healey, Sr. Product Marketing Manager, Adobe Real-Time CDPRohit Basuri, Senior Product Manager, Adobe Experience Platform

Use this thread to ask any questions related to the Experience League LIVE session titled, "Countdown to 2024 with the top 5 new features in Adobe Real-Time CDP." We will add/answer questions below that were asked in the livestream and we didn't have time to answer live. Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

 Author: Ankur Mahajan (Principal Data Architect, Adobe Consulting Services)Editor: @danny-miller One of the core functionalities of Adobe Experience Platform is ingesting your first-party data and then activating it to fulfill your use cases around enhancing brand experience for your customers and prospects.Let us say that your data providers and Data Engineers and Data Architects have done the groundwork of designing and making all that amazing first party data about your customers available to the Adobe Experience Platform. And as a result, you now have actionable Realtime Customer Profiles in Adobe Experience Platform. You have also gone ahead and created the juiciest segments in Segment Builder, and you cannot wait to activate these segments to a destination to help drive that customer experience you have been craving for a while now. But you are wondering about following questions before you move ahead:Components: What logical process components such as accounts, s

Hi Everyone, I would like to know the mechanism of how AEP update profile and segments when profile attributes are updated at the source. Case as follow: I have a third party CRM data source where data will be updated and sent to AEP on a daily basis. On AEP, I have set a segment for Tier 1 membership and Tier 2 membership separately. In instances like when a profile shifted from Tier 2 to Tier 1, may I know if AEP will automatically update both the profile attribute and the segments? (i.e. updating membership tier to tier 2 on profile attribute and remove the profile from Tier 2 membership segment and add the profile to Tier 1 membership segment) Or do I need to set up protocols for it to update?  Day 1Day 2User NameXYZXYZMembership TierTier 2Tier 1

Use this thread to ask any questions related to the Experience League LIVE session titled, "Get the most from your behavioral event data in Real-Time CDP and Journey Optimizer." Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

Feature spotlight documentation: Data Management Best Practices Monitor license usage regularly: License Usage Dashboard Filter and enable relevant data: Adobe Analytics Data Prep, Server-Side Forwarding Exclusion, Web and Mobile SDK Exclusion, Adobe Audience Manager Filtering Expire Unneeded Data from Profiles: Experience Event Expiration, Pseudonymous Profile Expiration, Identity Overlap Reporting API, Dataset Overlap Reporting API   A critical component of data management is ensuring teams are able to access the right data for their use cases without unnecessary noise or complexity. Learn the best practices and tools available in Adobe Real-TIme CDP to practice good data hygiene. What are your tips, tricks, and best practices for efficient data management?

Feature spotlight documentation: Segmentation, Audience Portal, Activation (via Destinations), and Customer AI Recommended blog post: Break down data silos with a new audience framework in Adobe Experience Platform and applications Building a center of excellence model, focused on customer data management, provides teams with a sustainable framework to adopt new technology, rollout change management, and create and act on unified goals. Is your COE organized for optimal audience creation and cross channel activation as well as using AI / ML features such as Customer AI?  What are your tips, tricks, and best practices?

Feature spotlight documentation: Attribute-based access control and Audit Logs A critical component of a customer data management strategy is security, oversight, and transparency. How are you leveraging access controls and audit logs today so that you can provide your compliance teams with the peace of mind that customer data is being used as intended? What are your tips, tricks, and best practices?

Our Adobe Digital Experience Communities are the heartbeat that connect, engage and empower our users to create game-changing digital experiences leveraging Adobe solutions.  The Community Advisor program is a prestigious year-long initiative that recognizes outstanding users of Adobe Experience Cloud products. Community Advisors are distinguished as thought leaders and experts in their field, consistently demonstrating their expertise through active engagement, providing valuable insights, and setting an example for others. By fostering a thriving and supportive community, the program encourages peer-to-peer learning and offers a platform where users can freely exchange knowledge, receive assistance and contribute to the collective growth of the community. What are the program benefits? Quarterly calls with the Adobe product teams Vouchers for Adobe Experience Cloud certifications Opportunity to participate in beta testing and early adopter programs Opportunity to inf

Greetings Adobe Target Community! We're excited to announce that the Adobe Insider Tour is hitting the road and coming to Chicago! You're invited to join us on Thursday, May 18th for an exclusive in-person experience made for innovators like yourself. The day will be filled with opportunities for you to expand your skills through interactive sessions with Adobe product experts, meet other industry peers, and learn more about how you can leverage Adobe Experience Cloud tools to transform and reimagine your entire customer journey. Date: Thursday, May 18th, 2023  Time: 9:30am - 6:00pm CDT Location: Convene 810 W Wayman St Chicago, IL 60607 Space is limited for this event, so make sure to register today  *Let us know in the Comments to this thread if you plan to attend 🙂  What to expect: (*for Session Details, click here)  9:30am - 6:00pm: Registration and Information Desk Open  10:30am - 12:00pm: Opt

As you may have seen already, the TikTok destination was added to RT-CDP yesterday, please see the TikTok Connection documentation. Any questions, please refer to this section of the RT-CDP community.   Thanks  

Authors: @agregg, @danny-miller In our last blog post, we talked about segmentation and have covered a few of the segmentation nuances in AEP (Adobe Experience Platform). Let’s take it one step further and take a deeper look into how you can activate these profile segments or events through destinations. Destinations might be a concept that is familiar to you from Adobe Audience Manager, but there are a lot of new destination types and categories to understand with Destination Service in RT-CDP. All these new destination concepts applied in RT-CDP provide more flexibility when sending data outbound, but with flexibility also comes a lot of choices. Let’s go into some of the things to think about that can help you pick the right destination for your use-case. Event-based vs Profile/Segment-Based Do you want to share segments/profiles outbound or forward events? Extensions: If you simply want to forward raw events from your web or mobile properties outbound,

Adobe announces availability of B2B Edition of Adobe Real-time CDP by Brian Glover Abstract A dramatic shift in B2B buying toward more digital, self-serve options has led to a steady decrease in the amount of time buyers spend with vendors when considering a purchase — as little as 17 percent of their time across all potential suppliers according to Gartner. This shift is ushering in a new era of B2B customer experience centered around respect for a buyer’s time, process and privacy, and this means showing a deep understanding of the customer — the individual people, their preferences and their business — to earn their attention and engagement. There’s a lot at stake when it comes to partnering with the right vendor — for the buying teams and the companies making the purchase. Suppose you’re about to spend thousands and potentially millions of dollars with a company. Your experience leading to that purchase is your best indicator of what your experience will be with the vendor after