Adobe Summit 2024, RTCDP Session | [S507] CDP Selection: Differentiated Capabilities to Look for and Building Buy-In

Session Details

Learn how to select and be successful with a customer data platform (CDP). Find out why CDPs are essential to power great customer experiences, how to choose the right partner to future-proof data management, and what you can do now to prepare for organizational and personal success.

In this session, we discuss:

• The importance of building a first-party data strategy
• Key CDP use cases and the top criteria and differentiated capabilities to look for when choosing a CDP
• Best practices for successful implementation and cross-functional adoption of a CDP

Session Schedule

Speaker(s)

Scott Christofferson, Sr. Product Marketing Manager, Experience Platform, Adobe

Ben Meck, Executive Director, Enterprise Martech

Session Registration URL

Check Here

Recording

https://adobe.ly/3JbIF3b

Q&A

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