Adobe Summit 2024, RTCDP Session | [S515] How Adobe Drives Growth for Creative Cloud Using Adobe Experience Platform
Session Details
Learn how Adobe has accelerated growth for its Creative Cloud business by using Adobe Experience Platform applications—and how we can help you transform yours. To drive experience-led growth, brands must anticipate and build a deep understanding of each customer’s unique journey and individual preferences. This understanding must be actionable to create engaging, personalized experiences across every touchpoint, fueled by the right content.
Learn how Adobe is using its own technology to:
- Actively listen to customer signals to understand needs and build an actionable profile for personalization and engagement
- Build a scalable content supply chain powered by Adobe Sensei GenAI to ensure that every customer receives tailored messaging
- Achieve business objectives, such as facilitating user onboarding, increasing customer lifetime value, and bolstering retention
Session Schedule
Speaker(s)
Joel Huff, Director, Solution Architecture, AEP Apps, Adobe
David Ralston, Sr. Director of Data Platform and Insights, Adobe
Session Registration URL
Recording
Q&A
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