Adobe Experience Platform - Will Segment Update Automatically Per Data Ingestion?

Forum|Forum|2 years ago
November 21, 2023
1 reply
1598 views

Hi Everyone,

I would like to know the mechanism of how AEP update profile and segments when profile attributes are updated at the source. Case as follow:

I have a third party CRM data source where data will be updated and sent to AEP on a daily basis. On AEP, I have set a segment for Tier 1 membership and Tier 2 membership separately.

In instances like when a profile shifted from Tier 2 to Tier 1, may I know if AEP will automatically update both the profile attribute and the segments? (i.e. updating membership tier to tier 2 on profile attribute and remove the profile from Tier 2 membership segment and add the profile to Tier 1 membership segment) Or do I need to set up protocols for it to update?

	Day 1	Day 2
User Name	XYZ	XYZ
Membership Tier	Tier 2	Tier 1

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

abhinavbalooni

Community Advisor

Hi @ho_yinta

It happens on its own provided the data is ingested every day. Segment evaluation would happen every 24 hour and would take into account the profile membership at the time of evaluation.

Hope this is what you were looking for as an answer.

Regards,

Abhinav

H

Ho_YinTaAuthor

Hi Abhinav,

Understood, thank you for answering the question.

Following up on my question, if I pushed both segments to Google Ads on Day 1, even though Adobe has updated the profile attributes & the segments, will the shift in membership tier happened on Day 2 reflect on Google Ads too?

abhinavbalooni

Community Advisor

Taking into account the processing time. It will reflect as soon as processing is complete.

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded