Adobe Summit 2024, RTCDP Session | [S504] A Martech Guide to Building a Foundation of Trust

Session Details

Let’s face it — navigating through the landscape of fragmented regulation can create friction across internal teams and loss of consumer trust. Rise above the noise by creating a solid people, process, and technology practice rooted in principles that honor consumer privacy across channels. Hear from industry experts on a martech toolkit rooted in building a first-party data strategy with governance, privacy, and security at the forefront. 

We will demonstrate how your Adobe Real-Time CDP practice can:

• Be your opportunity to build trust across IT and marketing
• Create efficiencies by future-proofing processes to honor data usage policies
• Enable you to deliver exceptional experiences rooted in consumer trust

Session Schedule

Speaker(s)

Rakhi Patel, Product Marketing Director, Adobe

Jon Revill, Software Engineering Director, Marketing Technology and Personalization, Truist

Session Registration URL

Check Here

Recording - https://adobe.ly/3PSxobC

Q&A

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