Adobe Summit 2024, RTCDP Session | [VS514] How to Select and Create Organizational Readiness to Implement a CDP

Session Details

Today’s customer experience leaders have a shared central vision — to communicate to their audiences effectively and efficiently. But today’s marketing and IT teams often live in a siloed reality. Learn how to select and be successful with a customer data platform (CDP) and how you can set up your technology investments and teams to beat the silos and create a collaborative center of excellence (COE) that drives success for your organization.

In this session, we discuss:

• Key CDP use cases and the top criteria and differentiated capabilities to look for when choosing a CDP
• How to envision and prepare the marketing organization of the future for your company
• Process models for driving organization effectiveness and COE operational structures that drive success

Session Schedule

Speaker(s)

Gabbi Stubbs, Adobe

Session Registration URL

Check Here

Recording

https://adobe.ly/3Qixz0r

Q&A

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