How to understand the state of your database?
Ability to use your Adobe Marketo Engage instance depends largely on how well you understand your database. This is crucial, as knowing what data you have will give you more clarity and ideas on how to run campaigns. If there are gaps which do not fare well with your campaigns, you will want to resolve them before running campaigns, or exclude them from your campaign audience. So where do you start?
Define your understanding of Data.
For definition, list specific criteria of what you consider useful, and what you don’t. In our world, the most relevant term is marketable vs non-marketable. Here are some criteria to consider defining a marketable person.
Data Completeness
Example: A person whose profile includes a full name, valid email address, phone number, job title, and company name.
Rationale: Complete data ensures that marketing messages can be personalized and targeted accurately. It also enables segmentation and tailored campaigns, improving th
