Adobe Marketo Engage

Over the past year, Marketo Engage has been rolling out email verification to customers. After our rollout correction earlier this year, the email verification status of the SSO Only users and any users having a shared email conflict were changed back to ‘Unverified’.   Today, Marketo has proactively triggered emails to any and all users who have an unverified email address in an effort to get these users ready for migrations to Adobe Admin Console and Adobe Identity. Users can access Marketo Engage with their Marketo ID regardless of email verification status until their subscriptions migrate. However, only users with verified email addresses can be migrated to Adobe identities.    More information about email verification can be found in the relevant Experience League Documentation.   More information about Marketo user migration can be found in the relevant Experience League Documentation.    Email Verification Resources   February Rollou

Hi,I'm trying out the Merge Leads scenario passing values for leadIds but still I get the error response mentioned in $subject.Below is the request I am sending.POST https://743-YFC-765.mktorest.com/rest/v1/leads/67/merge.jsonPOST data:leadId=&leadIds=99%2C100&mergeInCRM=true[no cookies]Request Headers:Connection: keep-aliveAuthorization: Bearer 4f3w346e-abcd-1234-24d5-6sbf22f12b07:snContent-Type: application/jsonContent-Length: 40Host: 743-YFC-765.mktorest.comUser-Agent: Apache-HttpClient/4.5.2 (Java/1.8.0_91)But still I'm seeing the below error.{:   "requestId":"5623#163001f056d",:   "success":false,:   "errors"::   [:   :   {:   :   :   "code":"1003",:   :   :   "message":"Losing lead ids not specified":   :   }:   ]}What am I doing wrong here?Regards,Evanthika

Hello, if any of you could advise on any of the below points that would be great!Since a few weeks, we see examples of leads that are flowing back from SFDC to Marketo - they exist in SF since a few years but are (re)created in Marketo as NEW leads. We are not sure what is the exact cause on why they flow back to Marketo - is it a data point change on a record happening in SF that syncs them back and re-creates them in Marketo? Could there be other reasons? Some of them could have been deleted or hidden from Marketo in the past, but it does not apply to all of them (we checked). After they are (re)created in Marketo, we see on ALL of them a repetitive flow "Add to SFDC Campaign" that is happening several times and adding them as members or successes to programs. I have identified that it is actually a sync happening between Marketo and SF, because when we look at their campaign history in SF, all these campaigns and their statuses match with the flow "Add to SFDC Campaig

Trying to export about 100K custom object records out of Marketo and my Python script is taking over an hour to export the data for ~100 records. Is this a normal snail's pace with BulkExportAPI, or am I missing something obvious? Any tips or tricks to speed things up (or hints to completely different approach) would be greatly appreciated! For the curious, here’s a link to my script: pastebin.com/fd10iqBe 

Hello, I´m thinking of doing a champion/challenger test and wanted to know if there is champion criteria recommendation - between click% and engagement score. Also, do you happen to know if the engagement score in this test takes into account engaged behavior (Open, Click, Program Success) or  based on program membership and success status. Thank you!

I am looking to understand how/if other organizations integrate survey participation into Marketo. Currently we use a third-party survey platform, but we are hoping to automatically have survey participation logged in Marketo via interesting moments, as well as have a two-way flow of unsubscribe data. For example, someone can unsubscribe via our survey platform, and those unsubscribes must be manually imported/update in Marketo. And when our survey team wants to send out a survey to our audience via the survey platform email distribution, they must manually check the unsubscribe lists in our CRM before distributing the survey.... Both of these seem like manual processes that should have a way to be automated...either via APIs, webhooks, etc.  If anyone has any insights or suggestions to offer, they'd be greatly appreciated!

Hi,I am wondering if we can access program tag values via token  or any other means. We are looking  to include tag values in UTM parameters. Please advise. Thanks,Babu

We have build a dark email with black backgrounds. Unfortunately when it hits Outlook (specific ones) our EOA is showing it reverse the black to white. It is only two versions of Outlook: Outlook Microsoft 365 and Outlook 2021. Any idea why it only happens in these two and how to keep it from swapping.

Adobe was just named a Leader in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024. What is a B2B Revenue Marketing Platform? Why does it matter?   These two quotes from the Forrester report provide the first clues as to what Adobe’s B2B Revenue Marketing Platform includes:   “Adobe’s vision is compelling: it aims to converge ABM and marketing automation capabilities, inbound and outbound channel orchestration, and CDP capabilities in a next-generation revenue marketing platform.”   “Adobe offers a tightly integrated solution with a bold vision for buying groups.”   So, in our view, key ingredients here are customer data, person and account prioritization, journey orchestration, personalized cross-channel engagement, performance measurement, and buying groups. These all represent investments Adobe has been making (and continues to make) to provide our customers with a powerful, integrated, best-in-class solution for B2B marketing and go-to-market; ultima

Hello,As we know, the segmentation is mutually exclusive, so a person will exist only in the first segment for which it qualifies (by priority). I'm working on segmentation optimization, and I've created a brand new one: this is just a DRAFT, and it has never been approved. I need to confirm a doubt because I found the same record across different segments in this new one. Also, if I sum up the number of people across the segments, the outcome is greater than the database count. So I can imagine there are duplicates across the segmentation.Does the mutual exclusion filter work ONLY if the segmentation has been approved?  This could be problematic because if I have an exclusion list at the top of the priority order that should filter out people from the following segments, if not approved, I cannot understand if the segmentation is working fine. Approving it is a little bit problematic (I already have 20 segmentations - which is a hard limit), and I should creat

Hello, Marketing Nation! Welcome to the fourth post of "Tuesday Tech Bytes 2024 Edition.". Today, we're diving into the world of Sales and Marketing Alignment by our very own Balkar Singh Rao and reviewed by the rest of the Tech Bytes Team! Use these to supercharge your marketing efforts with Adobe Marketo Engage.   Sales & Marketing alignment challenge is not an issue of systems. It is an issue of cultures. However, some systems show promise. Many of us face the same problems: "Why didn’t this person sync to SFDC?" or "Why didn’t this lead qualify?" These questions pop up in most of our projects and roles, showing a common issue—unclear definitions and confusing processes. What exactly is a lead? Is it someone who shows interest or just a prospect? Without clear definitions, things get messy.   To fix this, we need clear definitions and simple steps. So, let’s cut the story short - you need a definition which can be distilled into the system. Even with GenAI, I

Hi, I've been trying to build out one Velocity Script Token that has a fairly simple equation:License_Group.Total_Called_in_last_30_days - License_Group.Number_of_Paid_Licenses - License_Group.Number_of_Unpaid_Licenses Here are the screenshots of how it looks when it's in script:   But when I reference the token in the email, it seems to always come out like this and will not populate when using a test record I know should populate it:Any help appreciated!Thanks,Chris 

In June 2024, Adobe deprecated Marketo Measure fields on the SFDC Lead/Contact objects. This means that new downloads of the Marketo Measure install package in Salesforce will no longer insert custom Lead/Contact fields, and the integration automation will no longer copy data from Measure Touchpoints to Lead/Contact fields. Why was the change implemented in Marketo Measure?Performance, cost, and market timing. This change is expected to reduce customers’ Salesforce API costs by 10%. Furthermore, these extract, transform, and load (ETL) jobs cause the highest number of errors in the Measure integration. However, the market timing is favorable for this change. More and more teams are integrating custom objects into their RevOps data models, and familiarity with referencing custom objects is increasing. As system architecture complexity increases, analytics and campaign teams are better equipped to reference source data on custom objects. How to adjust to this change?Your t

Ok I am doing nothing very complicated. I am looking at a field which is a picklist of values (specifically currency type). Based on that I need to display a very specific value. I started to write a velocity scrip and tested it and got it to partially work, but when I changed the value to be the price it stopped working. If I could get advice on how to fix this I appreciate it. I put the never version of the script below and appreciate any advise on what I am doing wrong. ##contact currency preference and print specific currency value #if(${lead.CurrencyIsoCode}=="USD") #$180 #elseif(${lead.CurrencyIsoCode}=="EUR") #€144 #elseif(${lead.CurrencyIsoCode}=="AUS") #$277.20 #elseif(${lead.CurrencyIsoCode}=="JPY") #¥18,000 #elseif(${lead.CurrencyIsoCode}=="CAD") #$252 #elseif(${lead.CurrencyIsoCode}=="GBP") #£144 #else(${lead.CurrencyIsoCode}==$NULL) #{lead.CurrencyIsoCode} #end  

 In our sandbox we see Account Info and Company Info. See the attached screenshot. What is the difference between these 2 objects?  

Hello, I have a Marketo form with a checkbox.I created a Smart campaign with Smart List trigger: Fill out Form.I added a Flow: Send Email.I would like to only send the email if the checkbox is checked. I don't see anything in the trigger "Contraints". How would I go about triggering this Smart Campaign ONLY IF the form checkbox is submitted as checked (true)?Thank you!

Hi! Does anyone use the SurveyMonkey/Marketo integration, and sync SurveyMonkey responses back to Salesforce? I'm finding that responses can only be mapped back to the Lead/Contact objects in Salesforce, so I'm curious to see how others have set up these response fields in Salesforce to capture this data. We will be using this integration for multiple surveys, and users may complete the same survey more than once, so the business is looking to capture historical data as well.   Any insight or ideas are appreciated. Thanks!    

Smart Campaigns and Smart Lists are two of Adobe Marketo Engage's most powerful features. Given their power, there are key things to lookout for when creating and leveraging Smart Campaign and Smart Lists. Take a deep dive into our Adobe Marketo Engage Champions' "gotchas", best practices, and tips & tricks for Smart Campaigns and Smart Lists. Thank you to @chiara_riga, @phillipwi1, @natalie_kremer, @veronica_lazar1, and @chris_willis1  for sharing all your great knowledge with Marketing Nation Community!    Chiara Riga - Marketing Operations Manager, Digital Shadows 1. Data retention policy: There are certain data points that Adobe Marketo Engage retains only for a set amount of time. It is important to remember this data retention policy as it can affect the results of your smart campaigns. For example, if you try to pull a Smart List of everyone who had a Data Value Change in the last 6 months, it will actually only pull th

Hello,I´ve created an email performance report:and to see whose people from the database opened the emails, created a smartlist, as shown below:However, in the results, it just shows 2 people in the first one 5a and 3 people in 5b.  Has it something to do with how the smartlist is built? Am I missing something? How can the numbers don´t match? Thank you!

Hello Community,    Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Clement Mak (@Clement) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.       A little bit about your Adobe Marketo Engage Community Mentor, Clement:           Regional Marketing Automation Specialist with over 5 years of lifecycle marketing experience, focusing on South East Asia markets.              Aspirants mapped to @Clement    @EmanEspares  @Amarjit_Hayer  @rross1CY  @KSBingham  @khanson20 @aditik  How to Participate   Aspirants’ goal is to clear their Adobe

Smart Lists are a key functionality within Adobe Marketo Engage, and a strong knowledge of how Smart Lists work is key to being able to take your Adobe Marketo Engage usage to the next level. Smart Lists allow you to create combinations of filters in order to find lists of people within your database who meet the filter criteria. Smart Lists can be used within programs, or you can have standalone Smart Lists in the Database section of Adobe Marketo Engage. Are you wondering how to get started with Smart Lists? In this blog, we’ll go into detail on all of the different aspects of Smart Lists, and at the end we’ll have a quiz to test your knowledge!Filters. The most important part of your Smart List will always be your filters. Filters will be dragged over from the right side of the screen within the Smart List tab of your Smart List, and there are myriad filter options:   Within the Activity History folder, you will find various filters based on different activities that people ca