Benefits of Zoom Integration | Community
Skip to main content
S
StacKr
Level 3
August 13, 2024
Solved

Benefits of Zoom Integration

  • August 13, 2024
  • 3 replies
  • 2928 views

Hi all,

 

My company is looking into integrating Zoom with our Marketo instance. Currently, we promote webinars by linking directly to the Zoom-generated registration page. For example, a Marketo email campaign's CTA is the Zoom registration, and we track clicks in Marketo and the registrations in Zoom.

 

Am I understanding correctly that the integration would enable us to keep this same approach, and see the number of registrants in Marketo?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by SanfordWhiteman

My company is looking into integrating Zoom with our Marketo instance. Currently, we promote webinars by linking directly to the Zoom-generated registration page. For example, a Marketo email campaign's CTA is the Zoom registration, and we track clicks in Marketo and the registrations in Zoom.

 

Am I understanding correctly that the integration would enable us to keep this same approach, and see the number of registrants in Marketo?

If you use the integration (which I highly recommend) you won’t be using Zoom registration pages anymore.

 

Your registrations flow first into Marketo programs via Marketo forms. Then the registrant info is instantly synced to Zoom. When you the webinar is over, the attendee and no-show data is synced back into Marketo, changing people’s Program Status accordingly. 

3 replies

Ishita_Chawra
Ishita_Chawra
August 13, 2024

Hi, 

Yes, you can track and engage with registrations in Marketo. Also, you can do the following:

1. You can also register for webinars from Marketo post integration
2. Have history into webinar registrations and interactions

3. Seamlessly pass registrant information from Marketo to Zoom

4. Possible Customization 

5. Enhanced integration, personalization and automation options

 

For reference: Here is setup video: Marketo (zoom.us)
Other resources:
Enrich Your Marketing Campaigns with a Zoom Webinars-Marketo Engage Integration | Zoom

https://support.zoom.com/hc/en/article?id=zm_kb&sysparm_article=KB0067042#h_01G40WG4TPX4TCCDG88KQSAPMS

    S
    StacKrAuthor
    Level 3
    August 13, 2024

    Thanks for the links, these are helpful!

      SanfordWhiteman
      SanfordWhitemanAccepted solution
      Level 10
      August 13, 2024

      My company is looking into integrating Zoom with our Marketo instance. Currently, we promote webinars by linking directly to the Zoom-generated registration page. For example, a Marketo email campaign's CTA is the Zoom registration, and we track clicks in Marketo and the registrations in Zoom.

       

      Am I understanding correctly that the integration would enable us to keep this same approach, and see the number of registrants in Marketo?

      If you use the integration (which I highly recommend) you won’t be using Zoom registration pages anymore.

       

      Your registrations flow first into Marketo programs via Marketo forms. Then the registrant info is instantly synced to Zoom. When you the webinar is over, the attendee and no-show data is synced back into Marketo, changing people’s Program Status accordingly. 

        S
        StacKrAuthor
        Level 3
        August 13, 2024

        Gotcha, okay! That's good to know, as that would change some of our processes. Thanks!

        Neha8
        Neha8
        Level 2
        August 14, 2024

        Hi, 

         

        You cannot view the registrations from Zoom to the Marketo program, if there is a Zoom link on the Marketo program where the form is added all the registrations can be viewed on Zoom only.

         

        After the post-webinar, we can manually add those attendees/non-attendees fetched from Zoom to the email program of the same webinar. 

        SanfordWhiteman
        SanfordWhiteman
        Level 10
        August 14, 2024
        After the post-webinar, we can manually add those attendees/non-attendees fetched from Zoom to the email program of the same webinar. 

        People accidentally created on the Zoom side will be created in Marketo after the webinar with the source Event partner. In a proper setup you should not have to manually add anyone to the program (unless it’s during the registration phase).

        Neha8
        Neha8
        Level 2
        August 14, 2024

        Thanks for the info 🙂 @sanfordwhiteman 

        Terms & ConditionsAccessibility statement

        Loading footer...