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A
amishra
Level 3
August 16, 2024
Question

Facebook tracking Parameters

  • August 16, 2024
  • 1 reply
  • 1339 views

HI All,

 

We are trying to pass facebook (Lead gen form) tracking dynamic parameters to Marketo.  we are using utm_campaign ={{adset.name}} since we need to pass adset name as campaign value and we have mapped "utm_campaign" field with marketo field in facebook lead gen integration from launchpoint but this value is not resolving and facebook is sending campaign name as "{{adset.name}}" in Marketo.

 

Within activity log of facebook form fillout adset value is being passed but it is only available as read only data and cannot be assigned to a field.

 

Regards

Recho

 

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
August 17, 2024
This wouldn't seem to have anything to with Marketo or the Facebook integration per se, since the dynamic parameters are supposed to be subbed in by the ad network before the page is loaded – if not, something is wrong in the FB setup.
    A
    amishraAuthor
    Level 3
    August 19, 2024

    Thank you for your response @sanfordwhiteman, seems like Facebook Lead Ads do not automatically replace dynamic parameters  before sending the data to Marketo. 

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    August 20, 2024

    Surprising/unsurprising but that does explain it!

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