Adobe Marketo Engage

We noticed some discrepancies between count for Email Opened in Smart list report and Email Performance as Marketo track open activity when GIF pixel tracking getting downloaded. We found with help of smart list report using 'Not Opened' and 'Clicked link in email' filters. Question:As many email clients such as Outlook don't download images by default, if someone open their email without downloading or clicking to download all images, does Marketo will be able to capture Open activity? Is it possible for Marketo to record Open Activity in an email we sent without any images? I'd like to understand how Marketo capture Open Activity with invisible tracking pixel image?

We noticed that there are cases when invalid values are passed to filters but those are not validated. Example:- In case of this call: https://190-yef-239.mktorest.com/rest/v1/opportunities/roles.json?filterValues=test12&filterType=leadId&fields=createdAt an error is thrown by the API stating: "Invalid value for field 'leadId' and value 'test12'.- In case of this call: https://190-yef-239.mktorest.com/rest/v1/namedaccounts.json?filterValues=test123%2C1&filterType=approximateNumOfPeople&fields=approximateNumOfPeople no error is thrown and results are returned from the API. All the returned results contain approximateNumOfPeople=0 so I assume a default value is being picked up.Other than not throwin an error, this is returning invalid results.

In leads activity logs, I've noticed that often times the Email Delivered Activity occurs a few seconds BEFORE the Email Sent Activity. This has been causing issues with our Analytics team in Tableau since they would expect to see Sent before Delivered. Does anyone have an explanation for why this would happen?

When creating Marketo email templates for non-developers to use, we need to rely on them not needing to click the "Edit HTML" button to correct a color or style, and it would be preferred for them to not need to refer to a list of color codes to make sure they get it right if they resort to the color picker. We can include placeholder content in a module that has the correct inline styles and colors for an example link, where we could even use a variable in the module to allow them to select from a specific palette of three or four colors. But if they paste over the placeholder content, those inline colors or any Marketo syntax variables are lost. ex:   <strong>Bold text,</strong> <em>italic text,</em> and <a href="https://internet.c?mt={{program.id}}" style="color: ${module-link-color};"><strong>link text</strong></a>.  after pasting in their own content becomes:  The future's up to you&l

Hello, Can you limit score decay score by each scoring activity? For example, the Visits key web page (product) - gets a score of 3; they did that 3x, so they have a score of 9. After 90 days, if there is no further Visits key web page (product) activity, score is decayed by 9.

Over the past year, Marketo Engage has been rolling out email verification to customers. After our rollout correction earlier this year, the email verification status of the SSO Only users and any users having a shared email conflict were changed back to ‘Unverified’.   Today, Marketo has proactively triggered emails to any and all users who have an unverified email address in an effort to get these users ready for migrations to Adobe Admin Console and Adobe Identity. Users can access Marketo Engage with their Marketo ID regardless of email verification status until their subscriptions migrate. However, only users with verified email addresses can be migrated to Adobe identities.    More information about email verification can be found in the relevant Experience League Documentation.   More information about Marketo user migration can be found in the relevant Experience League Documentation.    Email Verification Resources   February Rollou

Hi,I'm trying out the Merge Leads scenario passing values for leadIds but still I get the error response mentioned in $subject.Below is the request I am sending.POST https://743-YFC-765.mktorest.com/rest/v1/leads/67/merge.jsonPOST data:leadId=&leadIds=99%2C100&mergeInCRM=true[no cookies]Request Headers:Connection: keep-aliveAuthorization: Bearer 4f3w346e-abcd-1234-24d5-6sbf22f12b07:snContent-Type: application/jsonContent-Length: 40Host: 743-YFC-765.mktorest.comUser-Agent: Apache-HttpClient/4.5.2 (Java/1.8.0_91)But still I'm seeing the below error.{:   "requestId":"5623#163001f056d",:   "success":false,:   "errors"::   [:   :   {:   :   :   "code":"1003",:   :   :   "message":"Losing lead ids not specified":   :   }:   ]}What am I doing wrong here?Regards,Evanthika

Hello, if any of you could advise on any of the below points that would be great!Since a few weeks, we see examples of leads that are flowing back from SFDC to Marketo - they exist in SF since a few years but are (re)created in Marketo as NEW leads. We are not sure what is the exact cause on why they flow back to Marketo - is it a data point change on a record happening in SF that syncs them back and re-creates them in Marketo? Could there be other reasons? Some of them could have been deleted or hidden from Marketo in the past, but it does not apply to all of them (we checked). After they are (re)created in Marketo, we see on ALL of them a repetitive flow "Add to SFDC Campaign" that is happening several times and adding them as members or successes to programs. I have identified that it is actually a sync happening between Marketo and SF, because when we look at their campaign history in SF, all these campaigns and their statuses match with the flow "Add to SFDC Campaig

Trying to export about 100K custom object records out of Marketo and my Python script is taking over an hour to export the data for ~100 records. Is this a normal snail's pace with BulkExportAPI, or am I missing something obvious? Any tips or tricks to speed things up (or hints to completely different approach) would be greatly appreciated! For the curious, here’s a link to my script: pastebin.com/fd10iqBe 

Hello, I´m thinking of doing a champion/challenger test and wanted to know if there is champion criteria recommendation - between click% and engagement score. Also, do you happen to know if the engagement score in this test takes into account engaged behavior (Open, Click, Program Success) or  based on program membership and success status. Thank you!

I am looking to understand how/if other organizations integrate survey participation into Marketo. Currently we use a third-party survey platform, but we are hoping to automatically have survey participation logged in Marketo via interesting moments, as well as have a two-way flow of unsubscribe data. For example, someone can unsubscribe via our survey platform, and those unsubscribes must be manually imported/update in Marketo. And when our survey team wants to send out a survey to our audience via the survey platform email distribution, they must manually check the unsubscribe lists in our CRM before distributing the survey.... Both of these seem like manual processes that should have a way to be automated...either via APIs, webhooks, etc.  If anyone has any insights or suggestions to offer, they'd be greatly appreciated!

Hi,I am wondering if we can access program tag values via token  or any other means. We are looking  to include tag values in UTM parameters. Please advise. Thanks,Babu

We have build a dark email with black backgrounds. Unfortunately when it hits Outlook (specific ones) our EOA is showing it reverse the black to white. It is only two versions of Outlook: Outlook Microsoft 365 and Outlook 2021. Any idea why it only happens in these two and how to keep it from swapping.

Adobe was just named a Leader in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024. What is a B2B Revenue Marketing Platform? Why does it matter?   These two quotes from the Forrester report provide the first clues as to what Adobe’s B2B Revenue Marketing Platform includes:   “Adobe’s vision is compelling: it aims to converge ABM and marketing automation capabilities, inbound and outbound channel orchestration, and CDP capabilities in a next-generation revenue marketing platform.”   “Adobe offers a tightly integrated solution with a bold vision for buying groups.”   So, in our view, key ingredients here are customer data, person and account prioritization, journey orchestration, personalized cross-channel engagement, performance measurement, and buying groups. These all represent investments Adobe has been making (and continues to make) to provide our customers with a powerful, integrated, best-in-class solution for B2B marketing and go-to-market; ultima

Hello,As we know, the segmentation is mutually exclusive, so a person will exist only in the first segment for which it qualifies (by priority). I'm working on segmentation optimization, and I've created a brand new one: this is just a DRAFT, and it has never been approved. I need to confirm a doubt because I found the same record across different segments in this new one. Also, if I sum up the number of people across the segments, the outcome is greater than the database count. So I can imagine there are duplicates across the segmentation.Does the mutual exclusion filter work ONLY if the segmentation has been approved?  This could be problematic because if I have an exclusion list at the top of the priority order that should filter out people from the following segments, if not approved, I cannot understand if the segmentation is working fine. Approving it is a little bit problematic (I already have 20 segmentations - which is a hard limit), and I should creat

Hello, Marketing Nation! Welcome to the fourth post of "Tuesday Tech Bytes 2024 Edition.". Today, we're diving into the world of Sales and Marketing Alignment by our very own Balkar Singh Rao and reviewed by the rest of the Tech Bytes Team! Use these to supercharge your marketing efforts with Adobe Marketo Engage.   Sales & Marketing alignment challenge is not an issue of systems. It is an issue of cultures. However, some systems show promise. Many of us face the same problems: "Why didn’t this person sync to SFDC?" or "Why didn’t this lead qualify?" These questions pop up in most of our projects and roles, showing a common issue—unclear definitions and confusing processes. What exactly is a lead? Is it someone who shows interest or just a prospect? Without clear definitions, things get messy.   To fix this, we need clear definitions and simple steps. So, let’s cut the story short - you need a definition which can be distilled into the system. Even with GenAI, I

Hi, I've been trying to build out one Velocity Script Token that has a fairly simple equation:License_Group.Total_Called_in_last_30_days - License_Group.Number_of_Paid_Licenses - License_Group.Number_of_Unpaid_Licenses Here are the screenshots of how it looks when it's in script:   But when I reference the token in the email, it seems to always come out like this and will not populate when using a test record I know should populate it:Any help appreciated!Thanks,Chris 

In June 2024, Adobe deprecated Marketo Measure fields on the SFDC Lead/Contact objects. This means that new downloads of the Marketo Measure install package in Salesforce will no longer insert custom Lead/Contact fields, and the integration automation will no longer copy data from Measure Touchpoints to Lead/Contact fields. Why was the change implemented in Marketo Measure?Performance, cost, and market timing. This change is expected to reduce customers’ Salesforce API costs by 10%. Furthermore, these extract, transform, and load (ETL) jobs cause the highest number of errors in the Measure integration. However, the market timing is favorable for this change. More and more teams are integrating custom objects into their RevOps data models, and familiarity with referencing custom objects is increasing. As system architecture complexity increases, analytics and campaign teams are better equipped to reference source data on custom objects. How to adjust to this change?Your t

Ok I am doing nothing very complicated. I am looking at a field which is a picklist of values (specifically currency type). Based on that I need to display a very specific value. I started to write a velocity scrip and tested it and got it to partially work, but when I changed the value to be the price it stopped working. If I could get advice on how to fix this I appreciate it. I put the never version of the script below and appreciate any advise on what I am doing wrong. ##contact currency preference and print specific currency value #if(${lead.CurrencyIsoCode}=="USD") #$180 #elseif(${lead.CurrencyIsoCode}=="EUR") #€144 #elseif(${lead.CurrencyIsoCode}=="AUS") #$277.20 #elseif(${lead.CurrencyIsoCode}=="JPY") #¥18,000 #elseif(${lead.CurrencyIsoCode}=="CAD") #$252 #elseif(${lead.CurrencyIsoCode}=="GBP") #£144 #else(${lead.CurrencyIsoCode}==$NULL) #{lead.CurrencyIsoCode} #end  

 In our sandbox we see Account Info and Company Info. See the attached screenshot. What is the difference between these 2 objects?  

Hello, I have a Marketo form with a checkbox.I created a Smart campaign with Smart List trigger: Fill out Form.I added a Flow: Send Email.I would like to only send the email if the checkbox is checked. I don't see anything in the trigger "Contraints". How would I go about triggering this Smart Campaign ONLY IF the form checkbox is submitted as checked (true)?Thank you!