Adobe Marketo Engage

I’ve started exploring the new Salesforce Sync Backlog Dashboards in Marketo, and while the Adobe documentation is a solid starting point, I'm curious about how others are using them.Some questions on my mind:Are you using these dashboards to monitor and resolve sync issues proactively?Have they changed how you prioritize what gets pushed into Salesforce?In complex environments, especially with high lead volumes or heavy API usage, backlogs can be a silent killer for velocity. I’d love to hear how others are implementing these insights or if you're still figuring out where they fit!

We have an existing Marketo program to trackcontact us form submissions from our website, using the contact us channel with defined statuses. Leads filling out this form are added to the program and synced to a matching Salesforce campaign. Now, we want to track submissions coming through the same contact us form but with a specific UTM parameter (utm_campaign = special_offer) in a separate Marketo program. We’ve created a new SFDC campaign for this. To implement this, we’ll create a new Marketo program (by cloning the existing program) and add a smart campaign triggered by form fills that include the specific UTM in the query string. This campaign will update the program status and sync the lead to the new Salesforce campaign. We’ll also update the original contact us program to exclude leads with the special_offer UTM, so they don’t get added to both programs. Does this sound like the right approach, or am I missing anything?

June 2 2025 Update: The new version is now generally available (GA) in all customer instances that have this Marketo add-on! Access to the old version has been extended through June 10 2025.    April 18 2025 Update: The new version (beta) is now live in all customer instances that have this Marketo add-on. Check it out!     View product docs here Contact this alias for Beta feedback: adobe-marketo-advanced-bi-analytics-public-beta@adobe.com       We have always offered an advanced report creation capability for our customers who want to dig deeper into their Marketo data. Many of you use it. You may know it as “Revenue Explorer”, “Advanced Report Builder” or “Advanced BI Analytics”.   I’m very happy to announce we have completely reimagined this solution and plan to begin making it available to entitled customers soon (we believe within the next 60 days)!  Going forward, we’re calling it Advanced BI Analytics. We’ll try to not call

I am one of those geeks that will keep an eye on Marketo's release notes to see what new and exciting features are about to go live. Especially with all the announcements for this year that is well worth paying attention to. I was getting a little frustrated though that the dates mentioned were not what I was seeing in Marketo, so I dove into this a little bit. Here's what is good to be aware of if you are like me, eager to get your hands on it as soon as you can: The release schedule has increased frequency. New releases are published once a month instead of once a quarter. I think that is really nice. The date that is announced is the date that features technically are pushed to the production environment. There is a catch with that one. Features that have been pushed to production will first be rigorously quality assessed by the technical team before they are enabled for users. That can take longer for one feature than for the next, which is why you will see the features appear one

Hi guys,  Started working with Marketo this year, so very new to this community.  I found a weird bug highlighted by our team, when clicking on "view in browser" in the web browser view, the token (first and last name in the example I share) disappears. Have you experienced this? Any ideas on how to fix this, or maybe remove the option altogether?form.deloitte.lu/index.php/email/emailWebview?email=ODU0LVFZSy05MTgAAAGaILpYL_QC6B7NwdvbdTI5xwOpjSNnG30PZac9TpzJh4-X5lBfREzmGf4Wj9rxIDl6kMEVqDrLlktKnMCXQ2CWHThnb2ssvo3Zcg Thanks a lot!Fábio 

Has anyone dealt with a situation where the wrong form is being submitted when people register for something on your website? We have seen both of the following:-One form is submitted from a specific referrer and it is not the form on that referring page-Two forms are submitted at the same time. One of the forms is the correct form and the other form is incorrect. My sense is that this is an issue with Contentful, our CMS, but they haven't offered much assistance in investigating the issue, so I thought I would reach out to see if anyone else has seen something similar. We haven't been able to replicate it and I can only learn so much when digging into individual Marketo person records once we see someone has been affected by this. Any help is greatly appreciated!

Adobe is planning to release a new IP-based user access restrictions feature in the Adobe Admin Console (AAC) on September 25, 2025. This feature will allow administrators to define an allow list in CIDR format, supporting IPv4 addresses. Documentation will be made available closer to the release date.   Please note that Marketo Engage’s IP-based API access control remains separate from user login restrictions and will continue to function as-is.   User Migration Following general availability of this feature, legacy Marketo Engage subscriptions with IP restrictions will be able to start their User Migration process. Moving to Adobe Identity Management System (IMS) ensures that Marketo customers are aligned with future developments and can benefit from upcoming innovations like AI-powered marketing insights and deeper data integrations.    Once any applicable pre-requisites are met, the default User Migration date will be scheduled approx. 30 days out in the fu

Looking for some help understanding something that I can't figure out from available docs and past discussions on the topic. Can someone please clarify the following? 1) When you use the referrer constraint with a Fills Out Form trigger, is the "Referrer" the page the form is embedded on?  2) What part of the Fill Out Form activity in a person's activity log is equivalent to the Referrer constraint from the trigger? Is the "Referrer URL" (listed between "Query Parameters" and "Client IP Address")? 3) What is the "_mktoReferrer" field listed under Form Fields on the Fill Out Form activity in a person's activity log? Sometimes, this value is different from the Referrer URL. This_mktoReferrer URL plays no part in the Referrer constraint, correct?  Just trying to figure out what is the best constraint to leverage with our global forms used on multiple pages. Our Web Dev team is concerned that the Referrer constraint does not consistently reference the page the

I've built an email where most of the content is generated inside of a script token. This token uses a For Loop (and information from the customer's profile) to generate a bunch of CTA's that the customer can click on. This all works fine; I just needed to explain that the For Loop inside the token is vital to the email's construction.Here's the problem: The CTA's created inside of this loop needs to pass the customer's Marketo ID as a way to identify them(something like "website.com/?mID=(Marketo  ID"). I found that I can drop {{Lead.ID}} straight into the email body and it will display the number no problem. However, using that same code inside a token doesn't work. The result is "website.com/?mID={{Lead.ID}}".Next I tried declaring it as a variable inside of a token. I check the box next to "Marketo ID", wrote "#set( $m_ID = ${lead.marketoID}) at the top of my token, and then wrote the URL into the token as "website.com/?mID=${m_ID}." The end result is the link looking lik

Hi all, what is the difference between Referrer and Web Page as constraints on the fills out form trigger?We have been using the trigger Fills Out Form (ID 0000) with the constraint Web Page is (www.abc.xyz) for over a year without any major issues. However, we discovered last week that two of these triggers were failing to qualify leads consistently. There were 100+ leads who sat in Marketo without qualifying for these two triggers they were supposed to qualify for. Meanwhile, another 100+ leads were qualifying for these two triggers without any issue. There was no difference in their behaviors or form fill out activity, so our team was stumped and Marketo support was stumped. The official Marketo support suggestion is to swap the trigger constraint to Referrer is (www.abc.xyz) instead of Web Page. They say the constraint for Web Page is really only for Marketo landing pages and we use Wordpress, so they cannot guarantee it will work.My unanswered, follow up questions are: -Why is thi

Last updated date: May 9th, 2025   Hi Marketo Engage Community,   Webinars have evolved—have yours? Adobe Marketo Engage Champion Maria Cruz (@maria_cruz1) has leveraged Interactive Webinars at MRM, a global direct and digital marketing agency, to boost participation, capture better insights, and seamlessly integrate webinar data into her marketing strategy. Watch the webinar on-demand to learn how to make every webinar count with Interactive Webinars.    Watch this webinar to learn about:  Elevating your Interactive Webinars set up to the next level —from registration to post-event follow-up with features such as Tokenization, Smart List Filters, and Triggers.  Transforming engagement into action by integrating webinar data such as poll responses, Q&A insights, and attendee behaviors into your CRM or marketing automation platform to trigger personalized follow-ups and nurture streams. Maria’s real-world story in adopting Int

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Hello All,Recently, I tried adding predictive content email images to my template. I followed the steps mentioned in the documentation, but whenever I previewed or sent a sample of my template, the image appeared broken.Additionally, the image URL changed to ****.mktoapp.com/recommen.... or something similar.Has anyone faced this issue before? Any suggestions on how to fix it would be greatly appreciated!  

I have synced the scheme for a Salesforce custom object, and I have set up some velocity scripts to pull through the data into an email. The problem I have is the data isn't pulling through. It appears the script is correct, so the suggestion has been to make sure the following is enabled: Enable for Email Scripting and Show in Person Detail:In the Salesforce Object Sync section, make sure that the following settings are enabled:✅ Enable for Email Scripting (This is critical for your Velocity script to work)✅ Show in Person Detail (This ensures the object is visible in the person's record)  The problem I have, is that I don't see these options in the customer object.It looks like I am still on a legacy sync, so I don't know how to solve this.Does anyone know how I can enable these two options for this custom object. I am under some time constraints. EEEK.Thanking you in advance.

In Marketo,  all these web page visits are   recorded in the visit_web_page activity. This acitivity also has a time that is associated with each activity. We are also tracking all the page activity via a separate home grown system that is similar to Google Analytics. Now, I need to associate the activity captured by marketo with the activity captured by this system. However, the dateTime between Marketo and the home grown system are not in sync. As a result I am not able to associate them 1:1.I am trying to see if I can generate a unique id somewhere and pass it to marketo as well as the home grown analytics platform so that it makes it easier for me to join the two data source 1:1. 

I track all our emails with UTM parameters and the regular marketo tracking. what's the use of mkt_tok?

Hey Marketo hivemind! Its been a while since I've seen any posts regarding the revenue cycle modeler and wanted to ask for opinion/best practice in setting up the model transitions. I'm currently working on setup/update our model and I seem to recall that at one of the MUGs it was recommended to use a program and smart campaigns via "change revenue stage" flowstep to move someone through the RCM transitions instead of building the logic directly in the model transitions.  I can't seem to find any other references to this though so figured I'd ask folks how they do it these days?    

Greetings!I would like to edit the list of selections in a drop down field in my Marketo form. There are often too many selections and some that I would like to add. If I remove some of the selections and add some new ones, how would that affect what gets mapped over from Marketo to SFDC for that field?