Adobe Journey Optimizer

AJO - Can custom actions be used in Campaigns as well, (not only in Journeys)? If so how to add a custom action to a Campaign?I have custom actions already created, which are currently used in a Journey. I am wondering whether I can use these custom actions in a Campaign. Please let me know, thanks, Zoe

In AJO, how can I ingest and process millions of streaming events per hour for profile enrichment and split-criteria evaluation - while preserving sub-second decision latency and avoiding backpressure or throttling?

How can I configure journey to route users into different content variants within a single journey based on real-time event thresholds like >10 purchases in the last 72 hours without having to create separate segments for each threshold?

  You can send communication at any time but if your messages don’t get to your customers at the right time, they won’t be effective. Think of multitude of this issue if you have common operating paradigm with no brand and no market isolation with shared AEP/AJO instance for global implementation. With no isolation of data and operating groups it will be very tricky to send some communications based on consumer active time + time zone.   Lets chime in to a use case: Consider an operating model in which a marketing or operations team works from a single geolocation in a single time zone and must plan a campaign that takes into account the user's active time of the day and the time zone they are in (where they have consumers from multiple geos).This would be tricky to orchestrate campaigns based on consumers active time + time zone and in some situations due to time zone differences we might have to send the communication next day's based on next days active time + time z

Introduction: Fast Development with High Quality Isn’t a Myth—We’re Living It At Adobe, we know that our customers rely on Adobe Journey Optimizer (AJO) to deliver seamless, timely, and personalized customer experiences.  That’s why we have made it our mission to catch issues before they reach our customers – and resolve them quickly when they do. How? With something we call Customer Use Case (CUC) Automation. While we continue to invest in traditional testing methods like unit tests, functional tests, and integration checks, Customer Use Case (CUC) Automation goes a step further. It tests AJO the way our customers actually use it—across journeys, segments, profiles, message authoring, delivery, and more. By mirroring real user workflows end to end, CUC ensures everything works together seamlessly, just as you’d expect in a live environment. This means better reliability, faster issue resolution, and smoother experience for our team and our  customers.     Here’s t

Hello there, Any way to query all the members from one particular audience?I know just to check if a members is part of one particular audience and, furthermore the sample data is not enough thanks for the help!

Hi Folks,I have created a form using landing page with text fields and checkbox. After submitting I can see the consent gets updated but the text field data is not getting captured. Is there a possibility to store it in the profile ? or is it getting stored in any of the OOTB dataset within AEP ?Can anyone provide some more insight on this ?Thanks in Advance!

Very new to AJO/AEP ... I haven't even had the opportunity to even use it or try it out in any fashion; my only familiarity with it is via YouTube/Adobe vids. Currently, I use Salesforce/Marketing Cloud/Email Studio extensively.  In my use-case, we send out informational emails regularly, but we don't have/use profiles which is the case with AJO. I build the email in Email Studio and an organization member will send me a list of recipients to whom the email is directed. This happens each time. Yes, it's Old School, but the information and the target differs from case to case. Having a data lake of profiles that we can segment and send to (the way it works in AJO) just isn't possible with our business model. So is it possible to build an email, upload a fresh list of recipients, and send that email out to those recipients each time? Thanks!

Hi, I would like to know how IP pools associate to dynamic subdomains. My use case is to have one email configuration for several countries instead of having one email configuration for each. This is also a typical use case stated in Adobe docs: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/channels/email/configure-email/surface-personalization However, I would like to have different IP pools for each country as this is already setup in the sandbox. Below screenshot shows that resource URL, Mirror URL and Tracking URL will be populate based on the resolved dynamic subdomain. What though will happen with the IP pool?According to the setting it seems that I have to choose one and same IP pool for the email configuration and thereby also the resolved dynamic subdomain. Is this correct? Thanks!/Mikael 

I want to know if we have any backend AJO/AEP table that keeps track of who opens the email on Android or Apple devices

Fuel Mobile Growth with Customer-Centric Strategies Register Here: Fuel Mobile Growth with Customer-Centric Strategies    About the Session: Tap into Adobe’s latest research on consumer and practitioner trends with mobile app growth and real-time, personalized engagement. In this webinar, we’ll showcase how Adobe Lightroom product growth managers and marketing teams use Adobe Journey Optimizer to activate, monetize, and retain users.Join Adobe product experts as they share best practices for leveraging in-product personalized experiences to transform new and professional artists into photography experience makers. Discover how to streamline user onboarding, accelerate product adoption, and foster customer loyalty through community engagement.In this session, you’ll learn: How consumer and practitioner trends are impacting mobile growth How to get quicker insights using active listening and real-time signals to grow subscriptions The benefits of personalized in-app messa

Is there any real advanced formatting capability for designing content card? Something similar to what is available for the in-app message content. We really need the ability to apply our branding to the content instead of the default Adobe styles. Thanks.

Hello,Hope someone can assist.I'm trying to create an unsubscribe link in the email template in AJO. I'm getting a syntax error when trying to access the below fieldWhat would be the proper syntax to access the value in consents.marketing.email.subscriptions.TestListWL.topics.0?Any feedback is welcome.Cheers.

Hi,   I am new to the Journey Optimizer tool and am working on setting up reporting/dashboard/ etc. to show success.  One component I would like to measure is the incremental lift journey have on the growth of my audience and would like to ask for advice:  Should we do that through the AEP audience, with in the AJO journey build, or with the CJA reporting?  Thanks in advance for the ideas and guidance. 

Hi there, I have an Object Array that looks something like this: "Account":[{"AccountID": "1", "lineofBusiness": "AA", "pymntType": "Cash"},{"AccountID": "2", "lineofBusiness": "BB", "pymntType": "CreditCard"},{"AccountID": "3", "lineofBusiness": "CC", "pymntType": "Debit"},{"AccountID": "4", "lineofBusiness": "CC", "pymntType": "CreditCard"} ] Let's say I only want to clean up the array to accounts that has pymntType = CreditCard only, so then the expression would look something like this:filter(#{ExperiencePlatform.Profile.Account, "pymtType", ["CreditCard"]} --> this returns a listObject with pymtType == CreditCard only.  At this point, I have couple questions:1) What can I do with this listObject? I am not aware of any functions that accept listObject as a parameter2) How do I extract a value of this new listObject? For example, I want the lineofBusiness at position 0.  Thanks. 

How can I retrieve the data for profiles marked as "Profiles in Error" in Journey Optimizer using the query service? 

Secure, Scalable Omnichannel Engagement - For the Most Demanding Industries Register Here: Secure, Scalable Omnichannel Engagement—For the Most Demanding Industries    About the Session: With rising expectations for seamless, relevant, and personalized experiences across channels, it’s never been more important for organizations to deliver on the promise of truly omnichannel engagement. But for industries navigating strict compliance requirements—like healthcare, financial services, and government—meeting these expectations can feel like a balancing act between innovation and regulation.Join this session to learn how Adobe helps organizations move from fragmented communication strategies to scalable customer experience orchestration—securely, effectively, and with compliance in mind. Whether you're in a regulated industry or managing your own governance challenges, you'll gain insights to help deliver connected, compliant customer journeys.Key Takeaways: How to transit

Hi, do I need a free trial of AJO to complete the course above? I'm in module 1 "Getting Started" and there is no simulation to activate for the lab exercise. Please advise?

Hi Adobe Community,I’m currently running tests on the new Journey Entry Capping functionality in Adobe Journey Optimizer (AJO) and have a question related to journeys triggered by a Read Audience.In my setup, a profile enters the journey and eventually exits through one of the designated end nodes. What I’m trying to achieve is for that same profile to re-enter the journey at a later time either after being removed from the audience or after some condition changes.Here’s what I’ve tried so far:Once the profile exits the journey, I remove it from the audience.Later, I reinsert the same profile into the audience (e.g., via a query or attribute update).However, the profile does not re-enter the journey.I’m wondering:Are there any known conditions or limitations that prevent re-entry into a journey triggered by a Read Audience? I’ve respected the “Allow re-entrance after” setting in the journey configuration  it’s currently set to 5 minutes, as is the default behavior.Is there a speci

In a event triggered journey, when I push a payload into the dataset, do I need to profile enable the schema and dataset for the profile in the payload to become a part of the journey ?

Brands are increasingly focused on unifying customer data from various sources to create a single, comprehensive view of each customer. As part of this shift, many are moving to Customer Data Platforms (CDP). For instance, a brand may plan to adopt Adobe Journey Optimizer (AJO) to unify customer data and capture real-time behavioral data. Concurrently, many brands are migrating from Adobe Campaign V7 or Campaign Standard to Campaign V8. In this context, it is common for brands to utilize both Adobe Campaign V8 and AJO, which are powerful marketing automation platforms. This raises several questions:   Is it not sufficient to have either Adobe Campaign V8 or AJO to handle business use cases? Would it be better to adopt AJO, the latest in the market, instead of migrating to V8 from Adobe Campaign Classic or Standard? What is the need for having two marketing automation platforms within the ecosystem? If these questions have crossed your mind, the details below will provide clarity

Hi Team,We have a scenario where a message feedback status from email need to be utilized within the same journey. Attribute : _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatusExample:Query:Is it possible to use feedback status (or any other message attribute)  directly in journey to be utilized for conditional query or update activity or custom action? 

Hi Team,The conditional rules using context variables works with event based journeys.https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/dynamic/create-conditions Question:Could we use context variables in Campaign Email Content for defining Conditional Rule?

At Adobe Summit 2025 we are bringing the AMAs (Ask-Me-Anything) out of the Community and on to the stage! We will be hosting the Journey Optimizer AMA Live on Scaling Orchestration to Omnichannel Engagement in Adobe Journey Optimizer - a follow up of the Scaling Orchestration to Omnichannel Engagement in Adobe Journey Optimizer [L535] lab at Summit, to continue the conversation with the experts after the lab.   Topic: Scaling Omnichannel Engagement in Adobe Journey Optimizer When: Wednesday 4:50 - 5:10 PM PST Where: Community Pavilion Theater With: Aditi Dash, a.k.a. @ad30, - Sr. Manager, Product Management, Adobe & Sandra Hausmann, a.k.a. @hausmanns,  - Sr. Technical Marketing Engineer, Adobe   Add to Your Summit Scheduler Now!   Whether you're attending the Summit lab in person or not, this is your chance to engage directly with our experts and get your most pressing questions answered related to the above top

Hello , I setup the codeBase channel and followed the documentation : https://experienceleague.adobe.com/en/docs/journey-optimizer/using/channels/code-based-experience/get-started-code-based.The rule is firing , i can see all logs in Adobe experience debugger like request ,events but am not seeing any response.The Server is responding but client is not updating in client side.Even i followed this documentation : https://github.com/adobe/alloy-samples/blob/main/ajo/personalization-client-side/README.md let me know what am missing ?ThanksAJODev