Adobe Experience Platform

I wanted to call attention to a new video that was added to the documentation for other ways to the think about and use the Quick Start Workflows in Data Collection. https://experienceleague.adobe.com/docs/platform-learn/data-collection/event-forwarding/quick-start-workflows.html?lang=en This video walks users through two advanced use cases for getting the most out of the Facebook/Meta quick start workflows in Data Collection:Using the workflow to create reference objects.Copying the reference objects into an existing implementation.So take 8 minutes or so and give it a watch.  

Use this thread to ask any questions related to the Getting started with Adobe Experience Platform Privacy Services - Course (releasing soon) on Experience League. Experts are monitoring this thread to ensure your questions are answered.

Hello Everyone,   We are thrilled to announce that @yuhuisg  as contributor of the month, August 2023. Yuhui had led the ample number of AEP discussion with his insights and experience. Join me in Congratulating Yuhui as Contributor of the month for August, 2023.     Cheers, Nimasha

Author: @Saswata GhoshEditor: @danny-miller About Pseudonymous Profile ExpiryRTCDP’s May Release saw the GA (Generally Availability) of Pseudonymous profile data expiry which is complementary to the granular ‘dataset-level’ event expiration strategy discussed in our earlier blog. This feature, once enabled, will remove stale pseudonymous profiles from your Experience Platform instance daily.A pseudonymous profile does not have a Identity like email ID or CRM ID and has just pseudonymous identities like ECID (Experience Cloud ID), AAID, GAID (Google Ad ID) etc. (as specified by the customer).Targeting anonymous visitors is useful for web-personalization use cases for a certain period. All customers agree that in general, the older the data, the less business value it has. That threshold usually defines a line when its value is less than the cost of keeping the data. Beyond this useful period, it is ideal if they get purged by assigning a profile-level TTL (time-to-live) or ‘ps

Use this thread to ask any questions related to the soon to be released "Getting started with Real-Time CDP for Admins" course on Experience League. Experts are monitoring this thread to ensure your questions are answered.

  Welcome to the 4th edition of the Adobe Platform Experience Community Lens! Adobe Platform Experience Community Lens is like your community bulletin board highlighting the latest updates from the Adobe Platform Experience Community in one place. In this edition, we are sharing updates of Q2 2023, Apr 23-Jun 23 including, the most viewed Adobe Platform Experience content on Experience League, as well as the latest product releases, upcoming and past learning opportunities, and a lot more!   AEP PRODUCT RELEASES Learn about all the new capabilities, upgrades, improvements, and fixes that were included in the latest release for Adobe Platform Experience: Authentication to Experience Platform APIs : Now Use simplified, simpler OAuth Server-to-Server authentication method to authenticate and make calls to API endpoints. Data collection : New features are released Google Cloud Platform event forwarding extension,  Cloud connector for Google Analytics 4 (ga4) even

We’re thrilled to present you with this year’s Adobe Experience Maker Awards finalists! These leaders are behind some of the most outstanding customer experiences. Learn who made it to the list of top performers in digital transformation around the world. And be sure to register for the Adobe Experience Maker Awards gala, streamed live at 8pm ET on June 21.   Congratulations to all the finalists!     

Use this thread to ask any questions related to the Experience League LIVE session titled, "Actionable audiences, in one place, from any source, with standard controls." Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

Authors:  @Saswata Ghosh , @Shelly Goel, @Carlos Guerrero Editor: @danny-miller   While implementing AEP for customers, onboarding high-frequency data like Web Events is a common use-case. Many Platform users have upwards of up to 90% of profiles being populated by behavioral data alone, in comparison to that of record data. Therefore, managing your behavioral data using expiration-rules is critical in ensuring compliance within your license entitlements and to prevent being obsolete for your use cases.  Customers often associate different weightage and relevance to different event-types and want to assign different expiry duration for them. An example would be choosing ‘30 days’ retention for ‘page views’ and ‘product browse’ events compared to 1 year for ‘purchase’ events. This is achievable in a WebSDK implementation using two DataStream pointing to two datasets (purchase vs other events) and assigning different expiry duration to them. This b

Hello Everyone, We are excited to extend the Contributor of the month for 3 more months. We are thrilled to announce that @arijitg as contributor of the month, May 2023. Arijit had been instrumental to the community with his productive discussions and solutions. Join me in Congratulating Arijit as Contributor of the month for May, 2023.     Cheers, Nimasha  

Join us for the morning, afternoon, or for the full-day experience as you expand your skills through interactive sessions, meet other experts, and learn more about how you can transform and reimagine your entire customer journey. This is an experience you do not want to miss. As space is limited for this event, make sure to register today. As space is limited for this event, make sure to register today.

Use this thread to ask any questions related to the Experience League LIVE session titled, "Get data collection and event forwarding up and running with just a few clicks!" Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

  Hello Everyone,   Welcome to the 3rd  edition of the Adobe Platform Experience Community Lens! Adobe Platform Experience Community Lens is like your community bulletin board highlighting the latest updates from the Adobe Platform Experience Community in one place. In this edition, we are sharing updates of Q1 2023, Dec 22-Mar 23 including, the most viewed Adobe Platform Experience content on Experience League, as well as the latest product releases, upcoming and past learning opportunities, and a lot more! Adobe Platform Experience Community Lens 🚀LATEST RELEASES🚀 Learn about all the new capabilities, upgrades, improvements, and fixes that were included in the latest release for Adobe Platform Experience: Dashboards – In User-defined dashboards, Filter historical data from widget insights and use either recent data or a custom analysis period. Data Prep - Updates to backfill period for Adobe Analytics in non-production sandboxes, New mapper funct

Use this thread to ask any questions related to the Experience League LIVE session titled, "Data collection highlights and roadmap."   Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

Use this thread to ask any questions related to the course "Getting Started with Adobe Experience Platform Data Governance" on Experience League. Experts are monitoring this thread to ensure your questions are answered.

In today’s retail industry environment, millions of data points are collected every second from different sources like online web/ app data, stores data, brick-and-mortar stores, etc. While trying to understand customer behavior across various channels, interacting with and stitching together in one place has always been a nightmare for brands. What if I tell you that you can collect data sources at one point and stitch them together in one platform? Boom! You are ready to analyze your customers and build a 360 view. This blog will help you do that. Connect every single customer touchpoint and visually explore comprehensive journeys in real-time in CJA to give your marketing teams the insights they need to build incredible customer experiences at scale.What is CJA?Customer Journey Analytics combines data from disparate channels into a journey-centric view that empowers Analysts and Marketers to quickly find answers to critical business questions, identify the right audiences for activa

Hello Everyone,   Did you attend session "Designing platform foundations for Omnichannel Experiences" by Danny Miller? If not, you can view the recording Here. This is a dedicated thread moderated by the session experts @danny-miller  . Post your queries, thoughts about the Omnichannel experiences to know more.     Cheers, Nimasha  

Author: Jaemi Bremner (@Jaemi_Bremner) In this post, Adobe Experience Platform introduces the fourth in its series of Digital Experience Blueprints — a whole new way to learn and understand how you can use its technology to build incredible customer experiences in real-time. The challenge in creating incredible customer experiences isn’t a lack of data. Architecting an amazing experience should be easy with all the customer data enterprises collect today. Yet doing so remains an elusive goal for many not because they don’t have the data they need, but because they cannot get that data into the right place at the right time and in a way that allows them to fully leverage it. Every day, customers interact with a brand, whether on the web, a mobile app, or in a physical store. A company is collecting these behavioral and personal data from these channels then storing it in multiple databases and systems throughout the enterprise. Building the 360-degree view of the customer ent

Hello! We are looking to speak to non-Workfront customers (we are from Workfront!) about how you manage your work intake process and how Adobe could potentially improve your process. We are hoping to speak to Marketing folks for 30 minutes and you can sign up via this link if you're interested: https://calendly.com/annaasatryan/workintake Please let me know if you have any questions! @annaasatryan Elissa 

Dear Community members,  Happy New Year from ExL Team! We’re kicking off our 2023 by introducing structural changes in the Adobe Experience Platform community, getting it, more aligned with Adobe Experience Platform Solution and platform-based applications. Changes would be applicable by 1st February, 2023.  Below is a graphic outlining the upcoming changes:    Change 1 - Introducing the Adobe Real-Time CDP Community –   Adobe Real-Time CDP turns data into loyal customers by collecting B2C and B2B data from across systems and unifies it into real-time profiles ready for activation across any channel. Real-Time CDP is powered by Adobe Experience Platform, a data architecture of shared capabilities that accelerates time to value across Adobe Experience Cloud, opening limitless evolution.   We are introducing new community -  Real-Time Customer Data Platform to cater content and networking related to Real-time Customer Data Platform solution.

Hello Community Members, Wish you a happy and healthy year 2023! The year 2022 was a year of contributions by every member of our community, and we are excited to launch "Contributor of the Month—Season 2" to recognise and reward the top contributors. Every month, a top community member would be recognised from Adobe Experience Platform Community and its subcommunities with the most posts, whether they were answering queries, generating ideas, blogging, and leading productive discussions. Details The initiative would be live from February 1st to May 30th, 2023. How it works: A community member with the most replies, solution rate, ideas, and blogs would be recognised as a top contributor and declared so next month. The top January 2023 contributor will be recognised in the first week of February. A leadership board would be a great way to see your fellow community members on the ladder. The final decision would be a CM call based on internal metrics! See you all on your way up, build

One of the most annoying bugs in Launch is the search feature.        It will take you to the wrong rule many times. Sometimes it'll let you know by a hazard icon but other times you have no idea that you're in the wrong rule. This is very problematic and time wasting. You have to try and research again to get to the correct result.   Another bug is that you can't copy and paste into the search box many times which is painful. You have to refresh the page to try again.   There are many many bugs in Adobe Launch but it seems as if the support team doesn't care? We'd really appreciate it if you guys would fix this.  

Over the last several months, we received fantastic multi-solution Adobe Experience Cloud integration story submissions across all 3 categories—Aspire, Elevate and Amplify. The stories were voted on by Experience League community members and the top stories were then reviewed by our Adobe judges to decide on our winners for each category. It has been inspiring to see how Adobe Experience Cloud solutions have been used to create such incredible customer experiences.    Finally, the day has come, and we are excited to announce the winners for the first ever Experience League Showcase:     Aspire – @Gaureshk_Kodagfrom DWAO. View story showcasing the integration of Adobe Target and Adobe Analytics     Elevate – @Jagadeesh_Prakash from Deloitte. View Story showcasing the integration of Adobe Experience Manager, Adobe Target and Adobe Analytics     Amplify  - @PratheepArunRaj &n

Hi Everyone, Exciting news! We have a new UX team at Workfront dedicated to improving the connection of the platform to itself, and I'm helping with the team's first initiative. We are interested in talking to people in marketing organizations about the way you hand work from one person to another during a campaign. Please note that to participate in this study, you do not need to use Workfront! We are interested in speaking to both non-Workfront and Workfront customers about how you coordinate your work across DX products.  If you're interested in speaking to me and the new UX Platform Architect, Dan, please sign up using this link: https://calendly.com/wf-product-and-design-research/marketing-work-orchestrationPlease note that we may need to schedule a follow-up session depending on how much we get through in your first sign-up. Additionally, if you know of any other team members within your marketing organization who you think would be great f

Authors: @mbroom, @johnba12, @agregg, @danny-miller  Website personalization is one of the most popular use-cases we see our customers getting value out of with Real-time CDP segments. As our customers move towards a CDP, they are looking for ways to move more areas of their MarTech stack towards a centralized place on the CDP. As they do this, they want to incorporate it into the various activation touchpoints.   We are always answering questions about the best ways to activate RT-CDP segments specifically with Adobe Target—and this is because there are a lot of different ways to do this. Each method of activating your segments to Target has different strategy considerations and pre-requisites. We’re going to set the record straight and walk through all these different options so you can choose the best integration method to power your personalized experiences.   Personalization Connection via RTCDP Destinations  This relatively new option is a pers