Tuesday Tech Bytes - Customer Journey Analytics - Week 6 - Tips & Tricks II
Over the last six weeks, we’ve covered a wide variety of topics surrounding CJA. We’ve covered Golden Nuggets, Tips & Tricks, Best Practices, Integrations, and Use Cases. This week we’ll wrap up with a second helping of Tips & Tricks.
Marketing channel categories
I recently published a blog post giving an overview of CJA marketing channels and walking through the process of setting them up. One note to callout, however, is that derived fields are limited in their complexity. Depending upon your marketing channel rules, you might find that you’re not able to add more to the mix. It’d be nice if derived fields could have increased complexity. It’d be even better if you could use a derived field in another derived field. Now if you try to do so, a copy of the derived field logic is made in the new field, so the same complexity limitations apply.
In that post, I walk through setting up channels and details in the same derived field, a
