Adobe Analytics

If I have a segment that filters for group A and I want to compare A with ~A, do I have to define ~A as a new segment, or is there a better way?For example, if all my traffic comes from two sources, do I need to create two segments to compare them separately,  or can I just make one and use some sort of NOT operator

Streamlined Navigation The Table of Contents provides clickable links that allow users to quickly navigate through different panels and visualizations within a dashboard. Previously, dashboard viewers had to scroll through the entire dashboard to gain an understanding of its components. This often made it challenging to get a high-level overview of key insights. With the Table of Contents, you can instantly see and access the major sections of your dashboard. This improves usability, especially for complex reports with multiple panels and visualizations. High-Level Overview at a Glance One of the most significant benefits of the Table of Contents is its ability to offer a structured, high-level view of your dashboard. For example, if your first Freeform table provides an overview of '2024 Summary Numbers,' this will appear at the top of the Table of Contents. Beneath this, you’ll find an indented title representing the name of your initial Freeform table within the Freeform panel. This

I created a marketing channel segment, but when I break down by marketing channel, other channels appear. 

I programmed a weekly sent of a dashboard to a list of contact. I need to have access to this list of contact and I don't find it anymore on Adobe. How can I check to whom the dashboard is sent ?

In our last Edge Data Collection Concepts blog, we introduced the basics of an Experience Data Model (XDM) schema. Recall that the schema is the foundational structure of Adobe Experience Platform (AEP) data collection made up of field groups that label the data being collected. The schema class, on the other hand, is a way to define the characteristics of the schema, such as whether it represents a profile or an event. In this post, we’ll take a deeper dive into schema creation and best practices that you can follow as you create your first schema.  Why do I need a schema?  You need a schema whenever you want to send data to AEP. For example, if you want to create audiences in Real-Time CDP (RTCDP) or execute campaigns in Adobe Journey Optimizer (AJO), that requires datasets in AEP that are structured using schemas. Schemas are a tool to support consistent data collection across sources with proper data types.  When You Don’t Need a Schema  While schemas are essent

I would like to confirm "Repeat Visitors Rate" for a website I manage. The Repeat Visitors Rate was calculated by Number of Repeat Visitors/ Number of unique visitors. However, there is a large discrepancy when comparing this Rate between a single month and a single year in Adobe analytics. When looking at a single month, the average Repeat Visitors Rate is about 23%, but when the date range is annual (year), the rate is 8.6%.When I check the data, we see that the number of "Repeat Visitors" has decreased significantly. The total number of Repeat Visitors for the 12-month period should be 106,232, but the pie chart shows 16,675.In general, it would be expected the number of repeat visitors to increase as the time period is extended, but why is it decreasing?  

Hi there, I'm now confronted with the situation that, I want to know the exact visits of a certain group of users. However, due to the number of users I choose is so great, I cannot just do it simply by search or filter in dimensions. Is there a method to upload the offline data list file, to connect and compare this data file with online data, then give the results only restricted to the group chosen.e.g. Best regards,Kiri 

Hi Team, Our site has implemented with youtube-nocookie.com videos but this format videos are not tracking with youtube embedded tracking method,Can some one help me how we can track this kind of video? @jennifer-6

hey there, If I'm using the Adobe Analytics Reporting API 1.4 to bring in data from an Adobe Analytics account with a custom calendar (retail), will the API aggregate data according to the custom calendar settings used in the Adobe analytics workspace or does is default to the Gregorian calendar? Asking because I'm encountering minor data discrepancies between the data in workspace and the data I'm querying using the API and I'm trying to troubleshoot this. Thanks!

Hello, I would need to find out the last PLP viewed before a purchase, how could i do that?

In Report Top Items API (https://adobedocs.github.io/analytics-2.0-apis/#/Reports/runTopItemReport) - 'startDate', 'endDate', ‘dateRange’ and ‘lookupNoneValues’ query parameters are not working.It is not at all filtering the response. Without applying filter:After applying filter on dateRange field:In both cases we are getting same number of records. Same with other mentioned fields, it is not filtering the data. Could you please give some details why it is not working.

 We would like to track the visitors with the help of tracking code on sub domains of a website.example - when a user redirecting to registration page ( where tracking code is not implemented)  from previous page xyz, we don't want to lose the value of the tracking code from page XYZ  to registration page. (same session --> keep track of users, necessity to keep track of campaign, different domain will not carry the tracking code.)* what will be the ideal solution to the query above? 

Hi, I read all threads about the subject and I haven't found clear answer. Let's say we have Adobe Analytics implementation with vsitorID (server side by Tealium EventStream) We would like to migrate to Adobe Cloud ID (ECID) identifiers. My understanding was that we can enable ECID in parallel to visitorID, have some months of traffic with both identifiers and then turn off visitorID to smoothly migrate visitors which came to the website in between. But the way how it works in our test is following: Scenario (values are created by me)1. Visit with visitorID=123 only2. Visit with visitorID=123 and ECID=abc => the same Visitor3. Visit with ECID=abc (without visitorID) => NEW (2nd) VISITOR  Why visitor with the same value as ECID is not stitched before and after turning off visitorID?Is there a way to migrate from visitorID to Adobe Cloud ID without completely loosing existing Visitors?

 Hey all, I am trying to pass data from Adobe Analytics into another application using 2oath authroization within an Analytics Project API To do so the destination requires data related to the Token Endpoints which I am not able to find. For context, I am Analytics owner, not a developer, and  in my previous uses of the APIs (ex. Supermetrics) I have only needed the ClientID and Client Secret and OrgID to successfull connect. This application is asking for Authorization Token Endpoint and Token Endpoint URL : i have gone through the API documentation and any reference to the Endpoints defines them, but doesnt help on where to find, or who can create / identify ( https://experienceleague.adobe.com/en/docs/experience-platform/destinations/destination-sdk/functionality/destination-configuration/oauth2-authorization) Fields Required to connect AA to ApplicationsClient IDHAVEClient SecretHAVEAuthorization Endpoint URLCANT FINDToken Endpoint URLCANT FINDGlobal C

Hi all,How is a 'new visitor' defined?  A new visitor is a visitor who hasn't been to you your site in xx days? 30, perhaps?  Cannot find a definition.Thanks,Marty

Hello I use report builder to update monthly sheets. Since this months the 'Manage' button does not load / show the wizard to manage all my data blocks. When I click on 'Refresh' though after having clicked on 'Manage' it gives an error message that the 'Edit Requests form' first needs to be exited (see screen shot). When I first click on 'Refresh' it runs the refresh for all data blocks. I have tried to restart my computer, I have deinstalled and reinstalled report builder (version 5.6.57). I use Microsoft Excel for Microsoft 365 (version 2410). Does anyone have an idea what to do and how to solve that?Thanks a lot!     

Hey everyone, I am trying to keep a standardized currency, USD, within the eVars & events that I collect. Events do get converted by specifying currencyCode if defined as a Currency type, but eVars don't, as they can only be defined as a Text String or Numeric.Would anyone know of a way to convert values within Adobe to match the currency code, whether through an extension, or custom code, or would it have to be done on the data layer side, making sure any data pushed up is already converted to the standardized currency?Thank you!

Hi everyone, I have a quick question. We need to pass a specific eVar as array in the mobile code to receive the data in adobe. Here is my though process:i need to see if a single customer is seeing 3 offers on our app, we want to capture all the 3 offers in a single analytics call.What we have done is :offers: [{code1:<offer code1>, type1: <offer type1>, name1: <offer name1>},           {code2:<offer code2>, type2: <offer type2>, name2: <offer name2>}]We are not receiving data in Adobe so seems to be an issue. What is the correct way of passing an eVar as an array in mobile apps? How the processing rules needs to be set up for that ? Any Documentation would be of great help 

During analytics implementation using websdk I am getting a product array using ACDL on website for commerce events and want to fetch those value in launch and pass it as entire array in xdm data element mapping. Also, need to pass some of the values as evars and events in product string. What should be the best practice or sample code to traverse through the array and create an object that can be directly mapped as array. sample datalayer code: window.adobeDataLayer.push({product: {"productListItems": [{"Qty": 18,"brand": "ABC","category": "DEF","StarRating": 4.4792,"sku": "12345","stockStatus": "in stock",}{"Qty": 20,"brand": "ABCD","category": "GHIJ","StarRating": 4.4,"sku": "12345","stockStatus": "in stock",}]}});

Watch Now Join Adobe Analytics Champion Mandy George for an exclusive webinar where they will dive into one of the most powerful tools at your disposal: Calculated Metrics. Discover how you can elevate your analytics game by leveraging over 78 advanced functions available in Adobe's metric builder. From basic descriptors like mean and median to sophisticated statistical techniques such as t-tests and regressions, this session is designed to enhance your skill set.What you'll learn:Introduction to Calculated Metrics: Understand the basics and importance of calculated metrics in Adobe Analytics.Advanced Functions: Learn how to apply advanced functions to make your metrics even more insightful.The Calculated Metrics Playbook: Get an in-depth look at the ultimate guide for mastering these functions. 

Hi everyone, I hope you are well and having a good week.I have recently started using the newer Adobe Analytics Report Builder. My question is, is it possible to change the date format when using the "Days" dimension?The "Days" dimension appears to default to "YYYY/MM/DD". It was possible to change this in the old Report Builder  (for example to "DD/MM/YYYY") using the "format" functionality, but I cannot see this option in the new Report Builder. I can make the change using Excel's formatting once the report has run, but each time the request updates, the formatting seems to revert back.Does anyone know if it is possible to alter date formats in the new Report Builder or, if not, if it is expected in the future?

Hello,   Looking at at the documentation (https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-workspace/visualizations/cohort-table/cohort-analysis) I see: 'Cohort Analysis does not support non-filterable metrics (including calculated metrics), non-integer metrics (such as Revenue), or Occurrences. Only metrics that can be used in filters can be used in Cohort Analysis, and they can only be incremented 1 at a time.' Ok 'revenue is not incremented by 1' so can't be used but then in the paragraph below it says:'Purchase.Value (a double) can be used as an Inclusion/Return Metric' Being that purchase value is also 'money' related why it can be used while Revenue can't? Would be great to understand the reason behind why calculated metrics or instances can't be used but has lesser priority for me. Thanks,R   

Struggling with constant guilt of not having removed former colleagues access to Adobe Analytics. Though you know you should be doing it, you're dreading getting started. Or is it the list of old Workspaces that's been on your todo forever, for you to go through and delete any unused workspaces? We'll here's something that will ensure you will spent less than half the time it usually would take you. Like everyone else, I'm constantly looking into how to better use AI both personally and in my client deliverables. So, last week, I decided to see how far I could push AI as a developer on something I had yet to gain exposure to. I thought it would be a good project to see if I could integrate the Adobe APIs into Microsoft Excel.  I am by no means a developer. Javascript I can read, but I used to Google it if I needed to write. Nowadays, I GPT it— if that's even a thing?  My initial thought was to have chatGPT support me in building an Excel add-on, but after explaining my requir