Out-of-the-Box Bounce Rate Formula vs. Custom Single Page Visit/Entries Formula | Community
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Vernon_H
Level 2
March 16, 2025
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Out-of-the-Box Bounce Rate Formula vs. Custom Single Page Visit/Entries Formula

  • March 16, 2025
  • 2 replies
  • 720 views

Hi everyone,

I'm looking for your expert opinions! Other teams have historically been reporting bounce rate using the out-of-the-box formula (Bounces/Entries) in Adobe Analytics, which is abnormally low due to the fact we have lots of other s.tl server calls (e.g. clicks, form interactions, etc.). I am in the midst of trying to convince stakeholders to move towards the more standardised Single Page Visits/Entries - less prone to be affected by content/business requirements.

 

Curious to know how many of you are facing/ have faced the same issue and what did you do? Do you also use the SPV/E formula?

 

Cheers,

Vernon

Best answer by abhinavpuri

Hi @vernon_h ,

 

This is age long debate with respect to using out of box bounce rate (bounces/Entries) vs SPV/Entries. In current implementation if your website have use of s.tl calls for tracking user interactions the SPV/Entries is more consistent approach and returns better interpretation of results.

 

Also try and explore Hit_depth if you would like to add / exclude certain known custom link tracking calls (For example interaction with cookie consent banner which is prerequisites from above calculation)

2 replies

abhinavpuri
Community Advisor and Adobe Champion
abhinavpuriCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
March 17, 2025

Hi @vernon_h ,

 

This is age long debate with respect to using out of box bounce rate (bounces/Entries) vs SPV/Entries. In current implementation if your website have use of s.tl calls for tracking user interactions the SPV/Entries is more consistent approach and returns better interpretation of results.

 

Also try and explore Hit_depth if you would like to add / exclude certain known custom link tracking calls (For example interaction with cookie consent banner which is prerequisites from above calculation)

    V
    Vernon_HAuthor
    Level 2
    March 26, 2025

    Thanks @abhinavpuri, love the idea of looking into hit depth - it has sparked some ideas as we are moving towards leveraging data feed and it'll allow some custom metrics to be formulated. 

    Josh Stephens
    Community Advisor
    Josh StephensCommunity Advisor
    Community Advisor
    March 25, 2025

    I agree with what @abhinavpuri suggested.  With some clients, we've also built out specific criteria (for example if a visit has 2+ page views or includes a certain engagement event it's not a bounce).

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