Adobe Analytics

Hi everyone! Discover a goldmine of Analytics insights and resources at Adobe Summit 2025 with our comprehensive guide to all Adobe Analytics sessions and labs. Whether you're a seasoned user or exploring Adobe Analytics, this post is your key to navigating Summit's content.   Session/Labs Speakers Date & Time Solutions Amplify Your Customer Analytics: From Chess with Pawns to Power Plays [S112] Jordan Ison, Managing Principal, Adobe Tuesday, Mar 18 | 1:00 PM - 2:00 PM PDT  Adobe Analytics, Adobe Customer Journey Analytics Adobe Analytics: Using Advanced Metrics to Level Up Your Reporting [OS115] Mandy George, Sr. eCommerce Analyst, Staples Canada Tuesday, Mar 18 | 2:00 PM - 2:30 PM PDT Adobe Analytics Building Personalized Connections at Scale: T-Mobile’s Adobe Journey [S733] T-Mobile Tuesday, Mar 18 | 2:30 PM - 3:30 PM PDT Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Target, Adobe Real-Time CDP Collaboration, Adobe Experien

The Adobe Digital Experience Certification Program is offering a new certification: Adobe Customer Journey Analytics Developer Professional. If you have 3-6 months' experience with Adobe Customer Journey Analytics as a developer, this new professional-level certification is a great opportunity to demonstrate the knowledge and value you bring to your role. What abilities are candidates expected to have? Critically analyze data to identify anomalies in the data ingestion process (troubleshooting) U/A Analyze data prior to ingestion into CJA Differentiate between dimensions vs metrics Create calculated metrics or filters using data from multiple data sources Troubleshoot defects in data quality Configure dimensions and metrics in data view for reporting Retrieve the required dimensions and metrics on the business questions Demonstrate proficiency in specific semantics and taxonomy of CJA: Data Views, etc Data validation using query services Derived fields Configuration of connection and

We are in the process of switching from the AA extension to the Web SDK extension. The Web SDK extension was created as a new tag (for testing purposes). The issue we are facing is migrating this tag with Web SDK, into our Production instance. Testing has been verified and validated in Staging, but what we had hoped to do was include the new tag along with our old AA extension tag in Production for a certain time frame. The reason for this is to cross reference the two tag's analytics to make sure everything is actually identical with live data. But I have read that duplicate adobe tagging is not possible. Is this true?  If this is not possible, are there any suggestions on final migration to Production, before all web sdk extension changes are made to the old tag? This is entirely new to our team, and while we understand the importance of testing and validation in Stage, it's hard to get an exact representation of the data in a Staging instance versus Production, for Analyti

we are not building any campaign meters and we need to leverage with the existing architecture there is a query string parameter appended (Ex: below one) to URL whenever user clicks on a banner on the home page and the banners are rotating carousels   In this case, what i proposed is that, I can pass this to a variable "Tracking Code" and based on this tracking code, I can create processing rule for Campaign type, Campaign ID & Internal (Marketing Channel Processing rule)also, on the click of the banner, there is already an web interaction call (Link Click Call) that is happening and I would like to implement additional variables like Banner Name & Banner type to capture and store the Banner values in it, which will further used for data analysis  Please share your thoughts on my proposal as well as I'm open for any suggestions   Thanks & Regards,

Do we need to consider the initial event(first number) when capturing the actual event in post_event_lists array column ? below example click is product view . eg; post_vent_list(2,216,218,222,100,102,103,104,105,127,129,134,136,137,138,139,140,10003,500,501,502,503,10000,128,130,131,143,144)

Hi,   It is possible in Adobe Analytics to have a custom calendar option so that the week starts on Monday & finishes Sunday & the week dimension shows starting day / date of week as Monday (without having having to change calendar option to Modified Gregorian calendar). Currently the Report  Suite's week starting day is Sunday.   Updating calendar option to Modified Gregorian Calendar would mean changing option for all reports / dashes and would like to be able to have choice to start weeks either on Sunday for  Monday for different stakeholder reporting needs.   Have tried creating rolling dates but week dimension still shows start day / date value of week as starting on Sunday rather than required Monday date

Is there a way the contextdata can be collected into data elements in launch?currently, we use processing rules but I do see Adobe launch offers us to leverage data elements but I have not been able to figure out a way to do so.My goal is to capture contextdata into data elements so that we can then create rules directly in launch.

Hi, in the new report builder I'm trying to get a sum of all occurances into one line not broken out by URL.  There used to be a subtotal option in the old version of Report Builder.  Any idea where that subtotal went?  Thanks.

Hi Team,We are working on to move our website from AMS to AEMaaCS in a phased manner i.e. few web pages (in Phase 1) would be rendered from AEMaaCS while the rest of the pages continue to be rendered from AMS. Since we are using/extending the core components in AEMaaCS the analytics datalayer structure is different when compared to datalayer (custom object) in AMS. So that existing data elements and data rules might not work because of change in the datalayer object notation and structure.I am looking for inputs on whether to create a new Data Collection tag/property for AEMaaCS or use the same one as AMS but create new data elements and data rules to capture data from pages rendering from AEMaaCS from best practices perspective.

It looks like on the latest version Excel for Mac (Version 16.94) does not have the option to save as Windows Formatted Text format anymore. Has anyone run into this issue and if so, how were you able to work around this? Thanks!

hello,I have a question about calculated metrics.We want to find the average revenue of each dimension value created based on product attributes according to different time criteria.To do this, I created a calculated metric as shown in the attached image. However, I noticed that the average revenue is the same for all dimension.My guess is that it is showing the overall average for all periods, not the individual average revenue per dimensionHowever, I need to check the average revenue for each dimension individually.Could there be a problem with the calculation of the metric we created?  

When trying to add users to received automatically sent reports by their email addresses, hitting Enter after the address no longer makes Adobe accept it.

Hi All, I am trying to create data blocks using new report builder interface.I have few segments created in Adobe Analytics virtual report suit. However I am not able to see those segments in the report builder if i am using the same virtual report suit.Note: the segments are created by me or shared with me.Let me know if anyone else facing same issue and is there any solution to this. Thank you in advance! 

Let's say I have a webpage with 100 different buttons and I want to track if a user has clicked on these buttons. With Adobe analytics, do I need to tag each of these buttons individually to ensure that the clicks are captured? Or does Adobe have the ability to auto-identify clicks for all 100 buttons even without them being individually tagged?

What could be the possible reason for seeing the percentage of new visitors extremely higher than the repeat visitors specifically this is happening for european countries(UK,Italy,etc.) in my use case.Note : Consent Management(Opt-in and Opt-out) is also implemented. Bot rules are also created with required IP ranges as well.What other pointers we can look at to understand this issue? Thanks in Advance.

when I use any of the plugins it cannot create the cookie in these domain and creates issue.

Hey, everyone I'm trying to define a filter to answer me how many sessions I've had with two conditional events (Event 1 then within X days Event 2) - but it seems like the filter is only interpreting the session time, so the "Within X Days" clause is actually invalid. How could I properly measure what I want (basically, "Include Sessions where Event 1 happened, then, within X days, Event 2 happened") Thanks a lot!

I'm trying to implement Analytics in a new site.  I have copied over the Launch library from one of my other sites where it is working well however in the new site when I trigger an SDK call, the dataObject is not being populated...If I look at the dataObject data element, it is also empty, which leads me to believe the Update Variable action in my Launch rule is not working However, this is identical to the rule that is working fine on my other site.  I've tried modifying it, even deleting out all custom code and only using the standard wizard but no dice... Anyone got any ideas what the problem is? 

Instead of AEM, we use a different cms.  I'd like to set up the events we're conveying via the ACDL to match as close as possible to AEM's to make the implementation as standard (and familiar) as possible.  Plus one day we might switch to AEM.  I've seen the cmpload, cmpshow, and cmpclick.  Is there a list of those and other events (preferably with descriptions) that we can use (e.g., video, audio, etc.)?

Hi,I have some questions regarding the attribution of traffic and orders originating from WhatsApp.When analyzing the reports at the Marketing Channel level, the WhatsApp channel is correctly attributed. However, when breaking down the data by Marketing Channel Detail, the value appears as "None," making it impossible to determine the campaign volume for this channel.However, if I further analyze the "None" category using the URL variable, I can see the campaign string as shown in the example below:Does anyone know how to solve this issue or if the settings below align with Adobe's recommendations?  In the Marketing Channel Processing Rule, we have the following channels and processing order:  In the Report Suite Manager, it is configured as follows:  

Hello,  when adding a page to the flow diagram (Starts with) I am getting the percentages of visits that go to either of the next pages. But I do not not see an exit rate from the first page. Exit rates are starting from the second column. When I use the same entry page in a freeform table I get an exit rate of 32%. So the next steps could only sum up to 68% of the first column since the rest are exits. Where can I see the exits from the entry page. Can anyone explain? Thank you!