Adobe Summit Adobe Analytics Takeaways
Last week, I attended my seventeenth Adobe Summit! Like last year, it was all online, but that didn’t stop Adobe from sharing a ton of information about their products. While, as usual, the amount of content was overwhelming, the online format allowed attendees to see sessions on-demand right away instead of past “live” summits where you would have to wait a while to view session recordings. So I did my best to watch as many analytics-related sessions as possible before my eyes and brain hurt! Below are some of my initial reactions to what I saw at Summit.
Adobe Analytics = Customer Journey Analytics
If you work with the Adobe Analytics product, you had likely heard of Customer Journey Analytics before Adobe Summit. Customer Journey Analytics (or CJA) is the next evolution of Adobe Analytics. While I think the name “Customer Journey Analytics” vastly undersells what CJA delivers (I would prefer the name Omnichannel Analytics), it became abundantly clear t