Difference between Calculated Metric Visits & Fallout Visits. | Adobe Higher Education
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SrividyaVenkat
SrividyaVenkat
Level 3
June 20, 2022
Risolto

Difference between Calculated Metric Visits & Fallout Visits.

  • June 20, 2022
  • 2 risposte
  • 1706 visualizzazioni

Hello there,

 

Imagine I have created a calculated metric based on the visits for the form page completion (Created based on the complete journey of the form page).

Also, I have created a fallout table in where I find the total journey visits at the end after the application success page. 

 

But, my data of visits in fallout does not match with the calculated metrics data of visits.

 

Why is that so?

 

 

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Migliore risposta di yuhuisg

The easiest -- but also the most mind boggling -- way to figure this out is to create a segment from the fallout visualisation, by right-clicking a bar. You can then see the segment that AA has applied to create that particular fallout step.

After you've understood the logic, you should then be able to appreciate the difference between what the fallout reports vs what your calculated metric reports.

2 risposte

Pallavi_Shukla_
Community Advisor
Pallavi_Shukla_Community Advisor
Community Advisor
June 20, 2022

hi @srividyavenkat 

 

Fallout displays conversion and fallout rates between each step or touchpoint in a sequence.

For example, you can track a visitor’s fallout points during a purchase process. Just select a beginning touchpoint and a conclusion touchpoint, and add intermediate touchpoints to create a website navigation path. But you can also do multi-dimensional fallouts.

experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout/fallout-flow.html?lang=en

Calculated metrics 

Calculated and Advanced Calculated (or Derived) Metrics are custom metrics that you can create from existing metrics.

Calculated Metrics tools offer a highly flexible way of building, managing and curating metrics. They allow you as marketers, product managers and analysts to ask questions of the data without having to change your Analytics implementation. 

 

https://experienceleague.adobe.com/docs/analytics/components/calculated-metrics/cm-overview.html?lang=en

 

    SrividyaVenkat
    SrividyaVenkatAutore
    Level 3
    June 21, 2022

    Thanks! @pallavi_shukla_ 

     

    For defining Fallout & Calculated metrics.

     

    But, my query is what is the difference between the fallout visits & calculated metrics which is defined majorly based upon the visits?

     

    Eg. If I have listed out a journey path of product purchase and created that as a segment (full page path journey). Then, am creating a calculated metrics by using that segment of purchase journey defining it to be visits.

     

    Now, am also creating the fallout for the same product journey using the touch points.

     

    So, I want to cross check the fallout & calculated metrics.

      yuhuisg
      Community Advisor
      yuhuisgCommunity AdvisorRisposta
      Community Advisor
      June 21, 2022

      The easiest -- but also the most mind boggling -- way to figure this out is to create a segment from the fallout visualisation, by right-clicking a bar. You can then see the segment that AA has applied to create that particular fallout step.

      After you've understood the logic, you should then be able to appreciate the difference between what the fallout reports vs what your calculated metric reports.

        jeff_bloomer
        Community Advisor and Adobe Champion
        jeff_bloomerCommunity Advisor and Adobe Champion
        Community Advisor and Adobe Champion
        June 21, 2022

        Agreed.  It does take just a bit to get your mind wrapped around it, but it's definitely effective!

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