Adobe Analytics

Introduction Organizations using Adobe Customer Journey Analytics (CJA) need to clearly understand when to create new Connections versus Data Views for analytical success. This framework examines the differences between these two foundational CJA layers and provides guidance on when to use each approach. By following these principles, organizations can build an efficient, scalable analytics foundation that delivers richer insights while managing costs effectively. Think of the CJA framework like building a house. Connections are similar to the foundation and structural framework because they determine what materials (datasets) you use, how rooms connect, and the overall integrity of the building. Data Views are like different interior designs and room arrangements within that same structure because they don't change the foundation but offer different ways to experience and utilize the space. Just as you wouldn't rebuild your house's foundation to redecorate a room, you shouldn't cre

Hi, We recently changed cookie from Onetrust to Transcend and I noticed there is almost 60% drop in traffic in Adobe Analytics after implementation. When I checked Google Analytics, there is not huge drop as in Adobe analytics. What can be the reason for this? Thank You,Garvita.

Is it possible to create a segment that evaluates something in the segment over a period of time that is not dependent on the filter in your workspace view?  For example, If I want IP addresses excluded that had >1,000 visits over the last 12 months without an order in my workspace view that is filtered for today.  In other words, I'm excluding those IPs today (filtered in my workspace view) that met the above criteria.

I run into this a lot and curious to see how others handle it. Even when the numbers are accurate, stakeholders will often question funnel drop-offs or channel attribution. It feels less about the math and more about how much confidence people have in the way the data is configured and/or presented.How do you deal with that? Do you show the rules and assumptions up front, compare against other tools, or do something else that helps build trust?Would love to hear what’s worked (or not worked) for your teams.

 What product are you using?Adobe AnalyticsWhat area of the product are you using?ProjectsWhat are you trying to achieve?Restore deleted projectsWhat’s the problem or error?I would like to restore a deleted project, but it is not possibleWhat have you tried so far?Search for solution only. Also I have created a support ticket for this.Screenshot 

Has anyone else struggled with the Page URL dimension hitting cardinality limits in Workspace? On heavier traffic months, I’m seeing 10–15% of URLs rolled into Low Traffic, which makes the stakeholder dashboards pretty unreliable.I know Adobe generally recommends leaning on Page Name or classifications, but that doesn’t always cut it when the request is for an exact URL list. We’ve tried a few things:Classifying off a clean URL key (helpful but introduces latency + governance overhead).Segmenting by page categories (good directional view, but not enough detail for stakeholder asks).Falling back to Data Warehouse pulls (accurate but not self-service friendly).Curious how other enterprise teams are dealing with this:Any practical ways you’ve kept URL-level visibility in Workspace without blowing up cardinality?Are there approaches you’ve found that give business users “exact URL” access without sending them to Data Warehouse every time?And has anyone leaned on CJA as a workaround here —

Hi @jennifer_dungan  Further to the query at https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/flow-chart-starts-with-vs-contains/m-p/576850 I'm seeing the same 'Next' column Visit figures for each entry, regardless of whether I use 'Starts' or 'Contains' and that can't be right? The 'Start' values right-hand column entries should surely be lower?For example, using the previous poster's link and 2 screenshots, using 'Start' they initially had 1,788,992 page views, and in the 'Contains' image it had a higher 22,208,466 page views. So far so good. However, for 'Contains' in the far right column the top www.churchofjesuschrist.org entry says 1,610,978 ...but in the 'Start' image the far right column the top www.churchofjesuschrist.org entry also says 1,610,978. Surely the 'Start' with 'Next' page volumes should be much lower? Thanks,Steven Biggs

I have so many, it's hard to choose from, but at it's most basic, I'd say right-click, right-click, right-click!  Also documentation.But I want to hear from others...what are some great tips you have on using Analytics?  Could be ones you've heard from others or ones you came up with yourself. 🙂

Have you wished you had a guide for how to use advanced functions in your calculated metrics? Check out the link at the bottom of this post to see a new guide that I’ve written to help you understand the various functions available.   Calculated metrics are one of the most powerful features available in Adobe Analytics. Creating your own metrics gives you the flexibility to define KPIs like conversion rate or add-to-cart rate rather than simply relying on the events captured on your website (or Adobe’s out-of-the-box metrics). There are several features in calculated metrics that you can use: adding segments, containers, static numbers, and of course, functions.   Each function performs some type of mathematical computation in order to give you options for how you want to build your metrics. Some of these functions, like mean or median, are pretty basic yet still very powerful. You can use them to get an average of a particular metric without worrying about dividing it yourse

Have you ever attempted to use the Adobe Experience Platform Debugger to do some very simple troubleshooting tasks, like examining only your Web SDK payloads?  I have, and occasionally, my experience doing so hasn't been all that great, as exemplified by the following internal dialog:"Alright, I need to find a specific XDM object within a server call's payload"."I think I know which server call contains the correct payload and I think I know where to look within the payload itself""Okay, so I'll click here, then click there, then click here.""Is that it? Nope, darn. Okay, go back.""Click there, click here"."Wait, what is this?""Click here, click there, click, click, click.""Hmmm, why can't I just see everything all at once?"If you couldn't tell, it's all the clicking and guesswork that drives me crazy.  So, if you've had the same type of internal dialog as I have, please know you can set up a completely different method to look at your AEP Web SDK payloads – with a lot less c

In part 2 of this series I gave you a basic technical guide on how to get Adobe Analytics working with Web SDK. In this article, I will expand out more details of my recommended approach, particularly around how to efficiently populate the XDM Object. However, before we get on to what to do, I'm going to start with what not to do and my biggest mistake! Mental model Prior to using the Adobe Web SDK, based on years of successful deployments(!), I had a very strong mental model of how Data Collection - Tags should be set up to support Adobe Analytics.  My basic mental model went like this: Set a data layer in the website Read the data layer into Data Elements, normally on a one-to-one basis Use rules (which contain most of the logic) to: apply conditions to our data processing concatenate Data Elements together map Data Elements to Adobe Analytics variables send data back to Adobe Analytics My biggest mistake was initially sticking rigidly to this mental model and trying

I'm working with a variable in Adobe Analytics that captures multiple values separated by hyphens. I'm looking for the best way to visualize this data in a heatmap. The goal is to split these delimited values into individual components and represent their frequency or intensity visually, allowing for easy analysis of patterns or trends. Any advice on how to achieve this effectively would be appreciated.  Dimension X captures:  Equity Compensation-Retirement Planning-Executive Financial Planning-Financial Education-Nonqualified Deferred CompensationExecutive Financial Planning-Financial Education-Nonqualified Deferred CompensationRetirement PlanningRetirement Planning-Financial EducationI would like to see my dashboard show each value independently and provide counts of how many instances it showed up. For example: Retirement Planning = 3Equity Compensation = 1Executive Financial Planning = 2 Is it possible to do this without using a list.var? 

We created a segment in CJA that has criteria using seconds as an inclusion for consecutive email clicks. We found several examples where people are getting pulled into the segment even though their email clicks are well outside the 1 second range. Has anyone used this type of logic on email deliveries? Curious if there is something wrong with the seconds dimension or if there is adjustment needed on our side.   

Hi All,I need some clarification about ECID cookie behavior. Currently, ECID cookies are set at the subdomain level, and we are planning to update the configuration so that they are set at the root domain for persistence across subdomains.My doubt is: if an ECID already exists on a user’s browser, is it possible to prevent a new ECID from being generated when we change the cookie domain? Or is there any other way to migrate cookies without affecting previous users? If a new ECID is always created, is the only option to use visitor.setCustomerIDs() for logged-in users?Has anyone implemented this type of migration, and what approach worked best?

We found a range of IP addresses in Workspace that has 99% bounce rate. Further investigation showed that the user agent looks extremely suspicious with some of them being "HeadlessChrome" or using Windows 10 and an extremely outdated version of Chrome. We're convinced they are bots.I would like to add them to the Bot Rules as an IP address but cover the whole range. This is not the real IP address that will be added but just an example. If the IP address starts with "15.12.", will it work if I enter 15.12.0.0/16 in the Bot Rules with IP Address selected in the dropdown?

Hello, I am exploring using Adobe report builder extension to stitch multiple reports into  Power BI. I get "additional purchase may be required", does anyone know the associated cost? Kind Regards,

Hello Adobe Community,I have a question related to the Activity Map Link dimension setup in CJA. Please see the summary below. Any hints are appreciated.Thank you! ********************Desired state: A single dimension that captures all user engagement clicks — both tabs/UI interactions (no link) and button or link clicks (navigational) — similar to how the Activity Map Link dimension works in AA without inflating the number of clicks.  Current state:We have a Custom Link (web.webInteraction.name) enabled in CJA, however, it's capturing both:Collect call (Activity Map) → e.g., “Access the full report” Interact call → e.g., “Webtile CTA Click” As a result, the same action is recorded twice, doubling counts for link clicks in the Custom Link dimension.  Question: We explored exposing web.webInteraction.linkClicks.name, but that field isn’t available in our schema. What alternative approaches can we use to replicate the Activity Map Link dimensi

Dear Experts,Need your expert opinion on a situation. Consider a Parent Content Website ABC.com where mostly all paid campaigns land onto and further it routes the users to different products purchase path. From the content website ABC.com the visitors can go to the subdomain xxx.ABC.com and purchase the product. But both ABC.com and xxx.ABC.com have different Adobe Launch Scripts as they belong to different departments altogether. The Adobe Analytics implementation on xxx.ABC.com is just a basic OOTB and not yet customised. I am responsible for implementing and reporting Adobe Analytics on xxx.ABC.com. The ask from the business is to connect the journey and know how many visitors were sent to ABC.com via campaigns and how many purchased from xxx.ABC.com. Due to Adobe Analytics handled by two different organisations its a tough situation how to technically report on end-to-end journey. In my opinion the best method would be to use the Adobe Launch script of ABC.com on xxx.ABC

I am a professor looking for assistance in how to register a team for the Adobe Analytics Challenge (https://adobeanalyticschallenge.com/). The registration links are not working. Could somebody please reach out to me at marthaud@ksu.edu with more information?Marne L Arthaud-Day

Need support in understanding the migration of GTM to Adobe Launch. Also have some licensing and scope related queries. 

Hello, I just noticed that the results for "referring domain" visits lists paid traffic (the URL of the pages contains the "paid" string) under unspecified instead of the specific platform (paid ads on instagram, fb, etc.) How to get referring domain to filter paid traffic into its own category instead of unspecified?

Dear all, What is the best practice to track the external campaign ID when mobile launch via deeplink?  Capture External Campaign ID in lifecycle call or the first state event send (sendEvent)?  sendEvent should be pretty straightforward to do the xdm mapping. but I don't find any related instruction document to tell me the sample coding syntax about how to add that to the lifecycle call (swift and java). Do you guys can share me the ideas? Thank you so much! Regards,Lemen 

Can we use Adobe Analytics to track user’s before we get consent? My client is in tech industry, and we think we are loosing on a ton of data because the tracking only starts when the user “allows for marketing cookies” on the pop-up. Like how to track before getting user consent? A limited tracking. Is there a way to have a partial tracking without cookies? I did found this tool called analytics tool which does this - can we move its data to Adobe or do this exact thing without using another too?