Adobe Analytics

I have been using Adobe Analytics for more than a decade, so I know exactly how I feel about using it in comparison to what's now been happening with Customer Journey Analytics for the past number of years. My question now goes out to my fellow community of users.  What is/are the biggest challenge(s) you face or have faced with Adobe Analytics/CJA, and how have you chosen to address them?  In fact, are you addressing them?  Do you still have unanswered questions? Super interested to hear your thoughts! In fact, feel free to -  

Hi everyone!I have a use case where Source A is a product recommendation system (it logs SKUs recommended to the user), and Source B is a store with purchase events.Both sources include a common customer ID and SKUs are consistent across both.I'd like to know:What's the best way in CJA to attribute purchases (from Source B) to previously recommended SKUs (from Source A)?Ideally, I'd like to know how to match purchase SKUs with recommendation SKUs at the individual customer level.I’d love to hear suggestions. Thanks!

Is there a dimension or metric that allows us to check whether the cart contains products or is empty when a user visits the site?We're experiencing an issue where the cart is automatically emptied due to cookies, and we want to understand what percentage of users are affected by this.Although there is a metric called 'Cart Removals (event)', the data shows zero, so we’re looking for an alternative way to check this.

Context:This is Mobile app implementationwe are successfully receiving pageview events, events, props, and evars without mapping, by simply doing the below (getting the mob dev team to send an XDM in the payload that matches the _experience fields, sending event type, and web:webPageDetails datasending "eventType": "web.webPageDetails.pageViews", "web":[ "webPageDetails":[ "pageViews":[ "value":1 ], "name": "<page_title>" ] ], "_experience": [ "analytics": [ "customDimensions": [I think we're also getting link click event by doing the web interaction equivalentQuestion:currently we're asking the dev team to send props and evars inside of customDimensions, but how do we set this up so they send user friendly names, such as "schoolName" instead of say, prop34?We're looking for the flexibility to use the datastream to map user friendly xdm fields from the payload to props and eVars. Is this possible?In addition to the structure mentioned above, we asked the dev team to sent the belo

We all use Adobe Analytics (or CJA) day in and day out. And, let’s be honest, most of us are probably at least a little bit nerdy. I’m willing to bet that you’ve got a favourite feature (or two or three). So, let’s nerd out a little bit about our favourites - what is your go-to feature? Why do you think it’s the best? Why do you think everyone should be using it?   Is it a certain visualization that helps explore your data? Is it a type of segment or metric that you like to build? Or is it the way you set up your processing rules?   It probably comes as no surprise to anyone who has seen me talk at Summit or in the Skill Exchange, but my favourite feature is using functions in calculated metrics (and metric building in general). A lot of the functions are vastly underused, but they’re super powerful and can definitely help you up your reporting game. Building custom metrics is already a pretty powerful tool, but with the added use of the functions, it's a whole other level. F

SOme Base Url(Prop 49) variable value are not visible in Adobe Analytics API:  For Example: https://www.hp.com/us-en/shop/dlp/geforce-gtx-1080-ti 1 is visble for 28th August 2025 in dashbaord but not in api pull.

Hello Adobe Experts,I hope everyone is doing well. I would like to get your insights regarding the usage of Enters Viewport. Currently, it is working perfectly for my implementation, but it turns out that when I go back to the previous CTAs, the rule is no longer firing. Steps:I clicked the CTA 1 and the rule with "Enters Viewport" firesI clicked the CTA 2 and the rule with "Enters Viewport" firesI go back to the CTA 1, but the rule is no longer firing. Sample web appearance:Sample Rule setup: Question:From this release note, it seems like enter viewport would only trigger once time per page, but I am just wondering if someone has a way to retrigger the rule when I go back to CTA 1?https://experienceleague.adobe.com/en/docs/experience-platform/tags/extensions/client/core/release-notes  Thank you in advance.  

Hello - I would like the community's advise to see which option is better to track the Checkout process initiation. Should we use: 1. scCheckout event at the start of the Checkout process OR2. Page views to count the Checkout process Which one is better to use and why? Where should the scCheckout event trigger if we are going with that option? Isnt pageviews of the Checkout page and scCheckout giving us the same data? Thanks!

Hi, We have an direct call identifier for link click and when link clicks hapeens there data layer is loading with few datapoints . which we can use and assign evars. the floow is working majority of the situvations but one senario rule is firing but unable get the data layer values. whats best way we can handly these timing issues to load data. i have tried event lisners and setting up some delay it's worked but i am fine with these solution , so i am expection any other better recommendation which can deal with these issue and timing issues as well.   

Hi, I'm completely new to Adobe Analytics and its dashboards. I have a dashboard where we're sending comma separated values and I want each value as a separate event. Is that possible?I read https://experienceleague.adobe.com/en/docs/analytics/implementation/vars/page-vars/prop#:~:text=List%20props%20are%20a%20setting,treated%20as%20a%20single%20value and https://experienceleague.adobe.com/en/docs/analytics/admin/admin-tools/manage-report-suites/edit-report-suite/traffic-variables/traffic-var but I'm failing to understand how I can configure the dashboard to do what I want.   Attached is a screenshot where we can see some individual values, and some rows have comma separated values. Hoping to break up the CSV rows into separate events, if that's possible.  

In our project we have many report suites and we heavily use Processing rules.Currently we are using Adobe Analytics 1.4 api to extract Processing rules from multiple report suites and check mapping for each variable. This way its very easy to check mapping for each variable across report suites and its very fast as well.Adobe announces that Adobe 1.4 API will be deprecated by Aug 2026. And unfortunately Adobe 2.0 API does not support this feature. Does anyone know alternative to extract Processing rules without Adobe Analytics 1.4 API? 

I have 3 report suites that used the same classification. In the new classification sets, I consolidated these under one classification - the consolidation is complete.Now, when I look for the fields in the classification, with the exception of the key, all the results are 'unspecified' I've waited over 24 hours, thinking it might need to propagate through the data, but nothing. Naturally, this is data we use all the time. What do I have to do to fix this? Do I just need to recreate the classifications for each report suite? I've read through the docs multiple times. Thanks,Christy

The Shared With Me alter filter is not enabled for all of our users, even our administrators. What is the permission that enables this? 

Hi everyone,I'm exploring ways to set up anonymous page view tracking using Adobe Launch and Adobe Analytics, specifically in scenarios where user consent is not provided (e.g., users ignore or decline the consent banner).My goal is to capture basic page view data without relying on cookies or persistent identifiers. Ideally, this would be a lightweight, privacy-respecting implementation that still allows for high-level traffic analysis.A few questions I have:Is there a recommended approach for cookieless tracking using Adobe Analytics?Can the Data Insertion API or server-side calls be used to bypass client-side consent restrictions?Are there best practices for configuring Launch rules to fire anonymously, without violating consent policies?Has anyone successfully implemented a setup that respects opt-out but still captures anonymous traffic trends?Any guidance, examples, or documentation links would be greatly appreciated!

  Introduction Adobe Customer Journey Analytics (CJA) represents a significant advancement in analytics capabilities, enabling organizations to connect disparate data sources and analyze customer journeys across multiple touchpoints. The potential of this tool is remarkable, with many companies already realizing its benefits. However, like other analytics products and perhaps even more so due to its vast scope, your team's success with CJA depends on defining and understanding the right set of use cases to pursue. A well-defined framework for use case development helps organizations and teams move beyond tactical reporting to strategic analysis that drives business outcomes. Without such a framework, you may find yourself stalled immediately, either haphazardly combining data or uncertain which data to combine. Your colleagues won't know when to leverage CJA's powerful ability to quickly answer unique questions, and your progress with translating customer insights into action wi

I would like to know if app tagging validation is needed for webview pages of app if web tags are validated? By design both the tags in web and app (webview) are same and should work similarly. However, can you please share instances/features/use cases where the same Adobe tags might work on web but not on app (web view page)? Also any specific app interaction on webview where the tags would break in app but work on web?  Please help!

I want to create a condition/rule in Adobe Analytics which will set the value of a variable "pageName" based on the pageURL values received.for E.g if pageURL contains /?xyz then I want the pageName value to be "A" , if pageUrl contains /abc then pageName should be set to "B" and so on.I know there are processing rules we can use to achieve this in adobe analytics but I was wondering if there is any other way apart from this. Also, by using processing rules can we set multiple IF-ELSE conditions in a single rule?

I want to capture last modified date of an asset in evar, how can i capture it and generate reports like fetch all assets where the last modified is greater than a year.

How can we track and report an event based on its history in adobe analytics.I have an event for login which I want to filter based on - Users that have logged in and did not return in 1M, 3M

We're observing that in our Adobe Analytics implementation, at the time of a page view tracking call, neither the pageName nor our designated eVarX (which is meant to capture the current section of the site) is getting populated consistently. However, downstream in attribution reports and workspace segments, the correct values appear under certain traffic scenarios—specifically when visitors arrive via deep-linked social channels. Could this indicate a race‑condition or SDK batching delay in setting these values? Has anyone successfully mitigated context‑loss for such partial hits—and how?** To follow-up, has anyone profiled browser‑to‑server SDK behavior to confirm whether these variables are populated pre‑send or post‑callback? And more interestingly, does enabling the s.sendBeacon or setting imageRequest override truly guarantee consistent serialization of these context variables in edge cases?** @techkodainya

As title, do we have a usage metrics report where I can see who uses workspace/projects the most and what data they use the most?

 Please delete all the content which scheduled from [mh.j15y.noh@misumi.co.kr]I can't figure out how can stop this.**data warehouse no-reply@omniture.com  

Hello Community Members,I am facing an issue in tracking Linkedin Campaign in Adobe Analytics. My set up is as below :-a) We have 3 Linkedin Campaigns running on Linkedin site having campaign_id configured in it's destination URL's QSP. eg- https://www.example.com/us/en?campaign_id=testb) I have mapped that QSP to evar0 in my Tealium iQ Adobe Analytics Tag configuration and that evar has 1 week expiration.c) We have 1 Linkedin Insight Tag with no Conversion ID configured via Tealium iQ on the site which is firing on all CTAs.Now the Marketing Team would like to see the Revenue generated via the Paid Linkedin Campaign in AA dashboard. Tracking code for that campaign is present in campaign_id QSP and getting stored in evar0 in Adobe calls. The value can be seen in reports. Now the issue is that we are not able to get the Revenue or any number for the events in different steps of form while checking with Tracking Code. Though when I tested it as a real time Scenario than I am able to see

Hi all Apologies if my question or descriptions are basic, I am relatively new to the world of Adobe Analytics This is in relation to the mobile core SDK (app tracking). Basically I am trying to use an eVar to count an interaction incrementally and pass this through to Adobe so I can see it in workspace. In this particular instance after a customer performs a search if they click the 'fetch more results' interaction then I would like to count how many times they click this interaction. I have set the eVar to expire after an event fires (the event being if they close the search). So, for instance, if a customer performs a search and then clicks the 'fetch more results' button 5 times and then closes the search (where an event fires and expires the eVar) I expect the counter to return 5 given the eVar has now expired.  Unfortunately, after testing I am only seeing a count of 1. The is the syntax I have provided is if app.interation = page name|fetch mor

Hello Experts, I am working on initiating the migration of our AppMeasurement implementation to the WebSDK for Web and (AEP Solution specific SDK to the AEP Edge SDK for App) products in my company.Our product is a content site where the editorial team publishes news and educational articles. Registered users consume this content across both web and app platforms. Additionally, we operate multiple affiliate sites with similar offerings but targeting different user groups geographically. Current (Legacy) Implementation We do not track Adobe Analytics variables (eVars or props) directly. Instead, we always use context variables across web, app, and affiliate applications.This approach allows developers and QA teams to easily interpret the named context variables during implementation and testing.It also gives data architects full control over managing the mapping of context variables to the appropriate Adobe Analytics variables.The same set of context variables is tracked