Adobe Advertising

How to use Adobe latest Media optimizer

i saw your community media optimizer. I want to know that what is this and how is work. I have no plan and no guidelines. So please tell me here.

Hello!We want to start ad campaigns in Adobe Media Optimizer, please let us know the steps to start ads using this.Thanks,PB

For Search, are you setting bids for every unique keyword and match-type combination?

What is multivariate creative optimization? Sounds complicated.

Can someone outline the reasons of over/underspend that I often see once a while on my portfolios (as compared to my budget). Are there any best practices that I can follow to align my actual spend with my budget.

What's the difference between the search revenue model and the retail revenue model, and when should I use each?

If a follower views or acts on a Tweet before it's promoted as an ad, will it count as an impression/click/retweet/reply?

My group is interested in showing ads only on finance websites. Is there a specific RTB source that I should be choosing to show up on finance sites? 

Are cost model and revenue model half-life settings used for display and social bid units?

Instead of ever changing the campaign budgets, can I adjust the auto-adjust multiple to control spend?

Can I put my RTB campaigns and API based campaigns in one Portfolio? 

Can I schedule my Bid Rules so they run at some later date/ time? 

This is Facebook question that probably should be asked on a FB forum. But trying my luck here. Is there a way to target Facebook users who like my competitors' pages?

I ran multiple simulations for the same portfolio today, and the estimates are different for each. Why?

Do simulations reflect revenue by click date or by transaction date?

I am looking to test my creative within Adobe, I have very little experience within the tool. Possibly running A/B testing on certain ads that the system has Identified as under performing. Any help would be greatly appreciated.

What causes Facebook ads to stop receiving impressions?

I am using AMO to advertise on Facebook. I thought the concept of adgroups did not exist in Facebook. Why do I see ad groups for my Facebook campaigns in AMO?

I am advertising on Twitter. The URLs in my Tweets are not displayed as I entered them. Am I not doing something correctly?

I have mainly Search cmapaigns and a few Content campigns. Can I have all of them in one Portfolio? Or should I create seperate Portfolios for Search and Content?

I am currently in the process of setting up a Search Portfolio. I have two main objectives (leads and revenue) and all the campaigns lead to both those objectives. Should all those campaigns be in 1 Portfolio? Or should I restructure my campaigns so there is 1 clear objective for the campaigns? At the most basic level, I am asking if its better to have more campaigns in a Portfolio or less? Also, is it recommended that I have only 1 metric in the Objective? ​

Why may a portfolio spend much more than the budget target on some days and much less on other days?

I want to use a rules based approach (i.e. what AMO calls Bid Rules) along with some campaigns that use the Portfolio Theory Approach. Is this possible?

If all the campaign budgets for all campaigns in a portfolio are adjusted, won’t that lead to a massive overspend?