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I ran multiple simulations for the same portfolio today, and the estimates are different for each. Why?
I ran multiple simulations for the same portfolio today, and the estimates are different for each. Why?
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One of the following probably occurred between the time the simulations were generated, so the estimated clicks or revenue at various spend levels may have changed:
- The daily cost model was computed using the latest traffic data.
- The daily revenue model was computed using the latest revenue data.
- AdLens synchronized with a search engine, social network, or display network and retrieved changes to campaign data (for example, an active bid unit was paused or a paused bid unit was reactivated).
Use the latest simulation because it is based on the most current data and account structure.
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