Adobe Advertising

Are cost model and revenue model half-life settings used for display and social bid units?

I want to use a rules based approach (i.e. what AMO calls Bid Rules) along with some campaigns that use the Portfolio Theory Approach. Is this possible?

Can someone help me. I am having trouble resetting my password for AMO and I have to pull metrics for a meeting this afternoon

I have about 500000 keywords. But I see that only 358932 bids were set yesterday. Why the difference?

How much model coverage is adequate?

I have search campaigns on Google, Microsoft and Baidu. Can I put all those campaigns in one Portfolio?

Hello! I recently created 2 new tags and implemented them on my site. I'm pretty sure they're implemented right and there are no issues. In the AMO interface I can't see the tags. I can see only one tag under the Admin - Transaction properties tab but cannot create a column for it when I go back to the Search tab under my account. I've completed multiple test transactions to verify the tags but am still struggling, I'm not sure where to locate the tags to view the transaction properties. They won't even come up in any report I run. Very confused! Any guidance or advice would be greatly appreciated.  Thanks! 

How can a portfolio have higher revenue model coverage than cost model coverage?

For Search, are you setting bids for every unique keyword and match-type combination?

I am using AMO to advertise on Facebook. I thought the concept of adgroups did not exist in Facebook. Why do I see ad groups for my Facebook campaigns in AMO?

Instead of ever changing the campaign budgets, can I adjust the auto-adjust multiple to control spend?

This is Facebook question that probably should be asked on a FB forum. But trying my luck here. Is there a way to target Facebook users who like my competitors' pages?

Do simulations reflect revenue by click date or by transaction date?

Can someone outline the reasons of over/underspend that I often see once a while on my portfolios (as compared to my budget). Are there any best practices that I can follow to align my actual spend with my budget.

My group is interested in showing ads only on finance websites. Is there a specific RTB source that I should be choosing to show up on finance sites? 

I understand that the Learning Budget allows us to systematically spend budget to learn about unexplored keywords. I have set my learning budget to 10%. When can I reduce my learning budget?

I ran multiple simulations for the same portfolio today, and the estimates are different for each. Why?

What's the difference between the search revenue model and the retail revenue model, and when should I use each?

If all the campaign budgets for all campaigns in a portfolio are adjusted, won’t that lead to a massive overspend?

If a follower views or acts on a Tweet before it's promoted as an ad, will it count as an impression/click/retweet/reply?

I am looking to test my creative within Adobe, I have very little experience within the tool. Possibly running A/B testing on certain ads that the system has Identified as under performing. Any help would be greatly appreciated.

Why may a portfolio spend much more than the budget target on some days and much less on other days?

I have a ROI goal and a fixed budget. What budget strategy should I be using? (I see separate for ROI and Daily budget) 

What causes Facebook ads to stop receiving impressions?

Can I put my RTB campaigns and API based campaigns in one Portfolio?