Adobe Advertising

If all the campaign budgets for all campaigns in a portfolio are adjusted, won’t that lead to a massive overspend?

What is multivariate creative optimization? Sounds complicated.

I understand that the Learning Budget allows us to systematically spend budget to learn about unexplored keywords. I have set my learning budget to 10%. When can I reduce my learning budget?

For Search, are you setting bids for every unique keyword and match-type combination?

Can someone outline the reasons of over/underspend that I often see once a while on my portfolios (as compared to my budget). Are there any best practices that I can follow to align my actual spend with my budget.

I am using AMO to advertise on Facebook. I thought the concept of adgroups did not exist in Facebook. Why do I see ad groups for my Facebook campaigns in AMO?

What's the difference between the search revenue model and the retail revenue model, and when should I use each?

I want to use a rules based approach (i.e. what AMO calls Bid Rules) along with some campaigns that use the Portfolio Theory Approach. Is this possible?

What will happen if I make large budget changes to a portfolio?

If a follower views or acts on a Tweet before it's promoted as an ad, will it count as an impression/click/retweet/reply?

My group is interested in showing ads only on finance websites. Is there a specific RTB source that I should be choosing to show up on finance sites? 

I have search campaigns on Google, Microsoft and Baidu. Can I put all those campaigns in one Portfolio?

I have mainly Search cmapaigns and a few Content campigns. Can I have all of them in one Portfolio? Or should I create seperate Portfolios for Search and Content?

I am currently in the process of setting up a Search Portfolio. I have two main objectives (leads and revenue) and all the campaigns lead to both those objectives. Should all those campaigns be in 1 Portfolio? Or should I restructure my campaigns so there is 1 clear objective for the campaigns? At the most basic level, I am asking if its better to have more campaigns in a Portfolio or less? Also, is it recommended that I have only 1 metric in the Objective? ​

Because we set budgets at the campaign and the portfolio level, which budget gets priority?

Why may a portfolio spend much more than the budget target on some days and much less on other days?

Can I put my RTB campaigns and API based campaigns in one Portfolio? 

How can a portfolio have higher revenue model coverage than cost model coverage?

How much model coverage is adequate?

This is Facebook question that probably should be asked on a FB forum. But trying my luck here. Is there a way to target Facebook users who like my competitors' pages?

I ran multiple simulations for the same portfolio today, and the estimates are different for each. Why?

Can I schedule my Bid Rules so they run at some later date/ time? 

I am advertising on Twitter. The URLs in my Tweets are not displayed as I entered them. Am I not doing something correctly?

Instead of ever changing the campaign budgets, can I adjust the auto-adjust multiple to control spend?

Are cost model and revenue model half-life settings used for display and social bid units?