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Anonymous
May 17, 2016
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Integrate Paid Search without Media Optimizer

  • May 17, 2016
  • 2 replies
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Is it possible to integrate Google AdWords or Bing AdCenter data (impressions, clicks, cost) into Adobe Analytics WITHOUT using Media Optimizer?

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    Best answer by KristiB1

    Here is another great article - https://blogs.adobe.com/digitalmarketing/analytics/partial-fix-losing-googles-paid-search-terms/

    Using Google's value Track parameters, you can capture the data directly into analytics (either via Processing rules or standard analytics data capture)

    2 replies

    TanmayMathur
    Adobe Employee
    TanmayMathurAdobe Employee
    Adobe Employee
    May 18, 2016

    Hi, 

    To integrate Adwords data with Adobe Analytics you might need to use DoubleClick Integration, you can find more details about it here - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-campaign-manager.html

    Also, Here is a link to a forum post with some insights given by Ryan - http://help-forums.adobe.com/content/adobeforums/en/analytics-forum/adobe-analytics.topic.html/forum__cjax-hi_all_i_wouldl.html

    Let me know if you have further questions. Thanks!

    Tanmay

    KristiB1
    KristiB1Accepted solution
    Level 4
    May 20, 2016

    Here is another great article - https://blogs.adobe.com/digitalmarketing/analytics/partial-fix-losing-googles-paid-search-terms/

    Using Google's value Track parameters, you can capture the data directly into analytics (either via Processing rules or standard analytics data capture)

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