Hi David,
Fabulous thread with insight and passion: thank you for starting it!
Lotta thoughts led to a lotta links, so (iPhone in hand) I'm going to use footnotes for a change.
Each Saturday, I receive a newsletter from OpenView (1), a venture capital company that invested in Workfront (2) in 2007. Scott Maxwell founded OpenView, and he lists Workfront on his portfolio (3) as one of the three companies of seventeen that has not (yet) been acquired. Part of OpenView's guiding strategy is creating product-led companies (4).
Scott is also contributes articles to the newsletter (to which I pay particular attention), and in today's edition, he offered one explaining the two paths a product-led company can take to be successful (5) .
Having just returned from attending Workfront's Partner Day and Sales Kickoff in Las Vegas, I was pleased to confirm that Workfront is having great success and continues to grow (6).
That said, Scott's article implies that a product-led company must choose one of the two paths Scott describes. If so, and Workfront is following Scott's advice, perhaps this thread illustrates Workfront's transition between those paths.
Regards,
Doug
(1) "https://openviewpartners.com/">https://openviewpartners.com/
(2) "https://labs.openviewpartners.com/there-are-two-paths-to-product-led-growth-one-is-harder-and-possibly-more-effective/?utm_campaign=General%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=69125818&_hsenc=p2ANqtz-9yxSdiGIYaLa49YnSPqMm5tgTo8qbfBZnRpykyqEiJc8LVrX4LEZA0PRRlNVLpYSh8-PxgY7VdxxJceub989GHM6wEjO860mFvxOr7-Q-HVjLk5Eg&_hsmi=69125723#.XENQ2qRlCEc">https://labs.openviewpartners.com/there-are-two-paths-to-product-led-growth-one-is-harder-and-possibly-more-effective/?utm_campaign=General%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=69125818&_hsenc=p2ANqtz-9yxSdiGIYaLa49YnSPqMm5tgTo8qbfBZnRpykyqEiJc8LVrX4LEZA0PRRlNVLpYSh8-PxgY7VdxxJceub989GHM6wEjO860mFvxOr7-Q-HVjLk5Eg&_hsmi=69125723#.XENQ2qRlCEc
(3) "https://openviewpartners.com/people/scott-maxwell/">https://openviewpartners.com/people/scott-maxwell/
(4) "https://openviewpartners.com/product-led-growth/">https://openviewpartners.com/product-led-growth/
(5) "https://labs.openviewpartners.com/there-are-two-paths-to-product-led-growth-one-is-harder-and-possibly-more-effective/?utm_campaign=General%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=69125818&_hsenc=p2ANqtz-9yxSdiGIYaLa49YnSPqMm5tgTo8qbfBZnRpykyqEiJc8LVrX4LEZA0PRRlNVLpYSh8-PxgY7VdxxJceub989GHM6wEjO860mFvxOr7-Q-HVjLk5Eg&_hsmi=69125723#.XENQ2qRlCEc">https://labs.openviewpartners.com/there-are-two-paths-to-product-led-growth-one-is-harder-and-possibly-more-effective/?utm_campaign=General%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=69125818&_hsenc=p2ANqtz-9yxSdiGIYaLa49YnSPqMm5tgTo8qbfBZnRpykyqEiJc8LVrX4LEZA0PRRlNVLpYSh8-PxgY7VdxxJceub989GHM6wEjO860mFvxOr7-Q-HVjLk5Eg&_hsmi=69125723#.XENQ2qRlCEc
(6) "https://youtu.be/Ky1yY-JwsK8">
https://youtu.be/Ky1yY-JwsK8
Doug Den Hoed - AtAppStore Got Skills? Lend a hand!
https://community.workfront.com/participate/unanswered-threads